{"id":"https://openalex.org/W2114505339","doi":"https://doi.org/10.1086/429600","title":"Penny Wise and Pound Foolish: The Left\u2010Digit Effect in Price Cognition","display_name":"Penny Wise and Pound Foolish: The Left\u2010Digit Effect in Price Cognition","publication_year":2005,"publication_date":"2005-05-27","ids":{"openalex":"https://openalex.org/W2114505339","doi":"https://doi.org/10.1086/429600","mag":"2114505339"},"language":"en","primary_location":{"id":"doi:10.1086/429600","doi":"https://doi.org/10.1086/429600","is_oa":false,"landing_page_url":"https://doi.org/10.1086/429600","pdf_url":null,"source":{"id":"https://openalex.org/S145429826","display_name":"Journal of Consumer Research","issn_l":"0093-5301","issn":["0093-5301","1537-5277"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068607893","display_name":"Manoj Thomas","orcid":"https://orcid.org/0000-0002-3548-6309","observed_orcids":["https://orcid.org/0000-0002-3548-6309"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Manoj Thomas","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5091013558","display_name":"Vicki G. Morwitz","orcid":"https://orcid.org/0000-0002-7983-9604","observed_orcids":["https://orcid.org/0000-0002-7983-9604"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vicki Morwitz","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":4224,"currency":"USD","value_usd":4224},"apc_paid":null,"fwci":23.2632,"has_fulltext":false,"cited_by_count":382,"citation_normalized_percentile":{"value":0.99002332,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"32","issue":"1","first_page":"54","last_page":"64"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8438000082969666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8438000082969666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.14900000393390656,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.002199999988079071,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-perception","display_name":"price perception","score":0.8870000243186951},{"id":"https://openalex.org/keywords/numerical-distance","display_name":"numerical distance","score":0.8730000257492065},{"id":"https://openalex.org/keywords/psychological-distance","display_name":"psychological distance","score":0.9679999947547913},{"id":"https://openalex.org/keywords/numerical-magnitude","display_name":"number magnitude","score":0.3269999921321869},{"id":"https://openalex.org/keywords/consumer-judgment","display_name":"consumer judgment","score":0.3190000057220459}],"concepts":[{"id":"https://openalex.org/C2781350852","wikidata":"https://www.wikidata.org/wiki/Q288469","display_name":"Pound (networking)","level":2,"score":0.8954837322235107},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.5509933829307556},{"id":"https://openalex.org/C94957134","wikidata":"https://www.wikidata.org/wiki/Q82990","display_name":"Numerical digit","level":2,"score":0.47740450501441956},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3778313994407654},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19305124878883362},{"id":"https://openalex.org/C94375191","wikidata":"https://www.wikidata.org/wiki/Q11205","display_name":"Arithmetic","level":1,"score":0.10150983929634094},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.08027347922325134},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0797978937625885},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1086/429600","doi":"https://doi.org/10.1086/429600","is_oa":false,"landing_page_url":"https://doi.org/10.1086/429600","pdf_url":null,"source":{"id":"https://openalex.org/S145429826","display_name":"Journal of Consumer Research","issn_l":"0093-5301","issn":["0093-5301","1537-5277"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Research","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.194.2964","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.194.2964","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.gsb.columbia.edu/divisions/marketing/research/speakersPapers/morwitz_paper.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.519.6272","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.519.6272","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://forum.johnson.cornell.edu/faculty/mthomas/LeftDigitEffect.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W39918447","https://openalex.org/W642348633","https://openalex.org/W1506265753","https://openalex.org/W1582720596","https://openalex.org/W1979010464","https://openalex.org/W1979098380","https://openalex.org/W1986526760","https://openalex.org/W1993925496","https://openalex.org/W1996481491","https://openalex.org/W1996592409","https://openalex.org/W1997824816","https://openalex.org/W2001569942","https://openalex.org/W2012309149","https://openalex.org/W2023026667","https://openalex.org/W2026296877","https://openalex.org/W2031241465","https://openalex.org/W2042159725","https://openalex.org/W2053830194","https://openalex.org/W2059259554","https://openalex.org/W2075163166","https://openalex.org/W2088788330","https://openalex.org/W2102440071","https://openalex.org/W2105103608","https://openalex.org/W2136942639","https://openalex.org/W2137287957","https://openalex.org/W2143194210","https://openalex.org/W2335372631","https://openalex.org/W3134957978","https://openalex.org/W4211108930","https://openalex.org/W4246071009"],"related_works":["https://openalex.org/W1261647239","https://openalex.org/W3036028842","https://openalex.org/W2141257162","https://openalex.org/W1966016807","https://openalex.org/W2134286681","https://openalex.org/W1996592409","https://openalex.org/W2417173294","https://openalex.org/W3205408759","https://openalex.org/W4313389595","https://openalex.org/W2614122603"],"abstract_inverted_index":{"Through":[0],"five":[1],"experiments,":[2],"we":[3],"provide":[4],"a":[5,20,58],"cognitive":[6],"account":[7],"of":[8,33,86],"when":[9,29],"and":[10,50,57],"why":[11],"nine-ending":[12],"prices":[13,35,66],"are":[14],"perceived":[15],"to":[16,83],"be":[17],"smaller":[18],"than":[19],"price":[21,56],"one":[22],"cent":[23],"higher.":[24],"First,":[25],"this":[26],"occurs":[27],"only":[28],"the":[30,34,42,48,54,64,69,73,77,84],"leftmost":[31],"digits":[32],"differ":[36],"(e.g.,":[37],"$2.99":[38],"vs.":[39],"$3.00).":[40],"Second,":[41],"left-digit":[43,74,78],"effect":[44,79],"also":[45,89],"depends":[46],"on":[47],"numerical":[49],"psychological":[51],"distances":[52],"between":[53],"target":[55],"competing":[59],"product's":[60],"price.":[61],"The":[62],"closer":[63],"two":[65],"being":[67],"compared,":[68],"more":[70],"likely":[71],"is":[72,80],"effect.":[75],"Third,":[76],"not":[81],"restricted":[82],"domain":[85],"prices;":[87],"it":[88],"manifests":[90],"with":[91],"other":[92],"multidigit":[93],"numbers.":[94]},"counts_by_year":[{"year":2026,"cited_by_count":25},{"year":2025,"cited_by_count":27},{"year":2024,"cited_by_count":23},{"year":2023,"cited_by_count":21},{"year":2022,"cited_by_count":25},{"year":2021,"cited_by_count":20},{"year":2020,"cited_by_count":28},{"year":2019,"cited_by_count":23},{"year":2018,"cited_by_count":21},{"year":2017,"cited_by_count":18},{"year":2016,"cited_by_count":15},{"year":2015,"cited_by_count":19},{"year":2014,"cited_by_count":18},{"year":2013,"cited_by_count":19},{"year":2012,"cited_by_count":20}],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2016-06-24T00:00:00"}