{"id":"https://openalex.org/W4404213223","doi":"https://doi.org/10.56553/popets-2025-0021","title":"User-Centric Textual Descriptions of Privacy-Enhancing Technologies for Ad Tracking and Analytics","display_name":"User-Centric Textual Descriptions of Privacy-Enhancing Technologies for Ad Tracking and Analytics","publication_year":2024,"publication_date":"2024-11-10","ids":{"openalex":"https://openalex.org/W4404213223","doi":"https://doi.org/10.56553/popets-2025-0021"},"language":"en","primary_location":{"id":"doi:10.56553/popets-2025-0021","is_oa":true,"landing_page_url":"https://doi.org/10.56553/popets-2025-0021","pdf_url":"https://petsymposium.org/popets/2025/popets-2025-0021.pdf","source":{"id":"https://openalex.org/S4210183172","display_name":"Proceedings on Privacy Enhancing Technologies","issn_l":"2299-0984","issn":["2299-0984"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320322","host_organization_name":"De Gruyter Open","host_organization_lineage":["https://openalex.org/P4310320322","https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter Open","De Gruyter"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings on Privacy Enhancing Technologies","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://petsymposium.org/popets/2025/popets-2025-0021.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071264724","display_name":"Lu Xian","orcid":"https://orcid.org/0000-0001-8120-1012"},"institutions":[{"id":"https://openalex.org/I27837315","display_name":"University of Michigan","ror":"https://ror.org/00jmfr291","country_code":"US","type":"education","lineage":["https://openalex.org/I27837315"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Lu Xian","raw_affiliation_strings":["University of Michigan"],"affiliations":[{"raw_affiliation_string":"University of Michigan","institution_ids":["https://openalex.org/I27837315"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5094090160","display_name":"Song Mi Lee-Kan","orcid":null},"institutions":[{"id":"https://openalex.org/I27837315","display_name":"University of Michigan","ror":"https://ror.org/00jmfr291","country_code":"US","type":"education","lineage":["https://openalex.org/I27837315"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Song Mi Lee-Kan","raw_affiliation_strings":["University of Michigan"],"affiliations":[{"raw_affiliation_string":"University of Michigan","institution_ids":["https://openalex.org/I27837315"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039784085","display_name":"Jane Im","orcid":"https://orcid.org/0000-0002-9614-6535"},"institutions":[{"id":"https://openalex.org/I27837315","display_name":"University of Michigan","ror":"https://ror.org/00jmfr291","country_code":"US","type":"education","lineage":["https://openalex.org/I27837315"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jane Im","raw_affiliation_strings":["University of Michigan"],"affiliations":[{"raw_affiliation_string":"University of Michigan","institution_ids":["https://openalex.org/I27837315"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061205711","display_name":"Florian Schaub","orcid":null},"institutions":[{"id":"https://openalex.org/I27837315","display_name":"University of Michigan","ror":"https://ror.org/00jmfr291","country_code":"US","type":"education","lineage":["https://openalex.org/I27837315"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Florian Schaub","raw_affiliation_strings":["University of Michigan"],"affiliations":[{"raw_affiliation_string":"University of Michigan","institution_ids":["https://openalex.org/I27837315"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5071264724"],"corresponding_institution_ids":["https://openalex.org/I27837315"],"apc_list":null,"apc_paid":null,"fwci":1.1068,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.84491274,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"2025","issue":"1","first_page":"379","last_page":"398"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.71201491355896},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6178434491157532},{"id":"https://openalex.org/keywords/tracking","display_name":"Tracking (education)","score":0.5256351828575134},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.44184446334838867},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.4223005771636963},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3959607481956482},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.10062423348426819}],"concepts":[{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.71201491355896},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6178434491157532},{"id":"https://openalex.org/C2775936607","wikidata":"https://www.wikidata.org/wiki/Q466845","display_name":"Tracking (education)","level":2,"score":0.5256351828575134},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.44184446334838867},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4223005771636963},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3959607481956482},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.10062423348426819},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.56553/popets-2025-0021","is_oa":true,"landing_page_url":"https://doi.org/10.56553/popets-2025-0021","pdf_url":"https://petsymposium.org/popets/2025/popets-2025-0021.pdf","source":{"id":"https://openalex.org/S4210183172","display_name":"Proceedings on Privacy Enhancing Technologies","issn_l":"2299-0984","issn":["2299-0984"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320322","host_organization_name":"De Gruyter Open","host_organization_lineage":["https://openalex.org/P4310320322","https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter Open","De Gruyter"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings on Privacy Enhancing Technologies","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.56553/popets-2025-0021","is_oa":true,"landing_page_url":"https://doi.org/10.56553/popets-2025-0021","pdf_url":"https://petsymposium.org/popets/2025/popets-2025-0021.pdf","source":{"id":"https://openalex.org/S4210183172","display_name":"Proceedings on Privacy Enhancing Technologies","issn_l":"2299-0984","issn":["2299-0984"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320322","host_organization_name":"De Gruyter Open","host_organization_lineage":["https://openalex.org/P4310320322","https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter Open","De Gruyter"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings on Privacy Enhancing Technologies","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.550000011920929,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions"}],"awards":[{"id":"https://openalex.org/G6894402473","display_name":null,"funder_award_id":"Fellowship","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"},{"id":"https://openalex.org/G6962632272","display_name":null,"funder_award_id":"2105734","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"},{"id":"https://openalex.org/G848032724","display_name":null,"funder_award_id":"Science","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"}],"funders":[{"id":"https://openalex.org/F4320306076","display_name":"National Science Foundation","ror":"https://ror.org/021nxhr62"}],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4404213223.pdf"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2084086966","https://openalex.org/W2023861399","https://openalex.org/W2730915376","https://openalex.org/W2626306547","https://openalex.org/W2021396365","https://openalex.org/W2394134009","https://openalex.org/W2119515433","https://openalex.org/W2009561238","https://openalex.org/W1340065"],"abstract_inverted_index":{"Describing":[0],"Privacy":[1],"Enhancing":[2],"Technologies":[3],"(PETs)":[4],"to":[5,13,45,53,95,120,135,212],"the":[6,15,24,51,54,90,101,121,148,192,200],"general":[7],"public":[8],"is":[9],"challenging":[10],"but":[11,173],"essential":[12],"convey":[14],"privacy":[16,28,41],"protections":[17],"they":[18],"provide.":[19],"Existing":[20],"research":[21],"has":[22],"explored":[23],"explanation":[25],"of":[26,38,56,92,194,204,231],"differential":[27,40,75,83],"in":[29,68,130,186],"health":[30,136,187],"contexts.":[31,188],"Our":[32],"study":[33],"adapts":[34],"well-performing":[35],"textual":[36,63],"descriptions":[37,55,64,103,141,167,230],"local":[39,74,82],"from":[42],"prior":[43,184],"work":[44],"a":[46,115,178],"new":[47],"context":[48,126],"and":[49,71,80,85,99,106,117,124,138,224],"broadens":[50],"investigation":[52],"additional":[57],"PETs.":[58],"Specifically,":[59],"we":[60,221],"develop":[61],"user-centric":[62,229],"for":[65,147,214,226],"popular":[66],"PETs":[67,151],"ad":[69,122],"tracking":[70,123],"analytics,":[72],"including":[73],"privacy,":[76,84],"federated":[77],"learning":[78,202],"with":[79,104,143],"without":[81,207],"Google's":[86],"Topics.":[87],"We":[88,111,157,189],"examine":[89],"applicability":[91],"previous":[93],"findings":[94,185],"these":[96],"expanded":[97],"contexts,":[98,137],"evaluate":[100],"PET":[102,166],"quantitative":[105],"qualitative":[107],"survey":[108],"data":[109],"(n=306).":[110],"find":[112,159],"that":[113,139,160,191],"adapting":[114],"process-":[116],"implications-focused":[118],"approach":[119,146],"analytics":[125],"achieved":[127],"similar":[128],"effects":[129],"facilitating":[131],"user":[132,171],"understanding":[133],"compared":[134],"our":[140,219],"developed":[142],"this":[144],"process+implications":[145],"additional,":[149],"understudied":[150],"help":[152],"users":[153],"understand":[154],"PETs'":[155],"processes.":[156],"also":[158,174],"incorporating":[161],"an":[162],"implications":[163],"statement":[164],"into":[165,209],"did":[168,175],"not":[169,176],"hurt":[170],"comprehension":[172],"achieve":[177],"significant":[179],"positive":[180],"effect,":[181],"which":[182],"contrasts":[183],"note":[190],"use":[193],"technical":[195],"terms":[196],"as":[197,199],"well":[198],"machine":[201],"aspect":[203],"PETs,":[205],"even":[206],"delving":[208],"specifics,":[210],"led":[211],"confusion":[213],"some":[215],"respondents.":[216],"Based":[217],"on":[218],"findings,":[220],"offer":[222],"recommendations":[223],"insights":[225],"crafting":[227],"effective":[228],"privacy-enhancing":[232],"technologies.":[233]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-04-10T15:06:20.359241","created_date":"2025-10-10T00:00:00"}
