{"id":"https://openalex.org/W2734413399","doi":"https://doi.org/10.5539/cis.v10n3p10","title":"A Successful Advertising Strategy over Twitter","display_name":"A Successful Advertising Strategy over Twitter","publication_year":2017,"publication_date":"2017-07-10","ids":{"openalex":"https://openalex.org/W2734413399","doi":"https://doi.org/10.5539/cis.v10n3p10","mag":"2734413399"},"language":"en","primary_location":{"id":"doi:10.5539/cis.v10n3p10","is_oa":true,"landing_page_url":"https://doi.org/10.5539/cis.v10n3p10","pdf_url":"http://www.ccsenet.org/journal/index.php/cis/article/download/67755/37686","source":{"id":"https://openalex.org/S2764452479","display_name":"Computer and Information Science","issn_l":"1913-8989","issn":["1913-8989","1913-8997"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computer and Information Science","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://www.ccsenet.org/journal/index.php/cis/article/download/67755/37686","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065549978","display_name":"Kyota Okubo","orcid":null},"institutions":[{"id":"https://openalex.org/I100722782","display_name":"Fukuoka Institute of Technology","ror":"https://ror.org/00bmxak18","country_code":"JP","type":"education","lineage":["https://openalex.org/I100722782"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Kyota Okubo","raw_affiliation_strings":["Graduate School of Engineering, Fukuoka Institute of Technology, Fukuoka, Japan"],"affiliations":[{"raw_affiliation_string":"Graduate School of Engineering, Fukuoka Institute of Technology, Fukuoka, Japan","institution_ids":["https://openalex.org/I100722782"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023558819","display_name":"Kazumasa Oida","orcid":null},"institutions":[{"id":"https://openalex.org/I100722782","display_name":"Fukuoka Institute of Technology","ror":"https://ror.org/00bmxak18","country_code":"JP","type":"education","lineage":["https://openalex.org/I100722782"]}],"countries":["JP"],"is_corresponding":true,"raw_author_name":"Kazumasa Oida","raw_affiliation_strings":["Graduate School of Engineering, Fukuoka Institute of Technology, Fukuoka, Japan"],"affiliations":[{"raw_affiliation_string":"Graduate School of Engineering, Fukuoka Institute of Technology, Fukuoka, Japan","institution_ids":["https://openalex.org/I100722782"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5023558819"],"corresponding_institution_ids":["https://openalex.org/I100722782"],"apc_list":null,"apc_paid":null,"fwci":0.5161,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.63363607,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":"10","issue":"3","first_page":"10","last_page":"10"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11896","display_name":"Opportunistic and Delay-Tolerant Networks","score":0.9753000140190125,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.9632623791694641},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.725629448890686},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6165611743927002},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5943043231964111},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.49481791257858276},{"id":"https://openalex.org/keywords/advertising-campaign","display_name":"Advertising campaign","score":0.48658740520477295},{"id":"https://openalex.org/keywords/media-campaign","display_name":"Media campaign","score":0.4286843538284302},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.3259134888648987},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2868310809135437},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.23305800557136536},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.18505337834358215}],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.9632623791694641},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.725629448890686},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6165611743927002},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5943043231964111},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.49481791257858276},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.48658740520477295},{"id":"https://openalex.org/C2910968140","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Media campaign","level":2,"score":0.4286843538284302},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.3259134888648987},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2868310809135437},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23305800557136536},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.18505337834358215},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5539/cis.v10n3p10","is_oa":true,"landing_page_url":"https://doi.org/10.5539/cis.v10n3p10","pdf_url":"http://www.ccsenet.org/journal/index.php/cis/article/download/67755/37686","source":{"id":"https://openalex.org/S2764452479","display_name":"Computer and Information Science","issn_l":"1913-8989","issn":["1913-8989","1913-8997"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computer and Information Science","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.5539/cis.v10n3p10","is_oa":true,"landing_page_url":"https://doi.org/10.5539/cis.v10n3p10","pdf_url":"http://www.ccsenet.org/journal/index.php/cis/article/download/67755/37686","source":{"id":"https://openalex.org/S2764452479","display_name":"Computer and Information Science","issn_l":"1913-8989","issn":["1913-8989","1913-8997"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computer and Information Science","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2734413399.pdf","grobid_xml":"https://content.openalex.org/works/W2734413399.grobid-xml"},"referenced_works_count":37,"referenced_works":["https://openalex.org/W90853004","https://openalex.org/W1546931620","https://openalex.org/W1659336119","https://openalex.org/W1687036045","https://openalex.org/W1813529358","https://openalex.org/W1943015726","https://openalex.org/W1981807413","https://openalex.org/W2025543856","https://openalex.org/W2027135291","https://openalex.org/W2028055861","https://openalex.org/W2054476043","https://openalex.org/W2107884625","https://openalex.org/W2149260218","https://openalex.org/W2156716308","https://openalex.org/W2178843456","https://openalex.org/W2286666002","https://openalex.org/W2289106512","https://openalex.org/W2398526644","https://openalex.org/W2477164971","https://openalex.org/W2498237579","https://openalex.org/W2510535358","https://openalex.org/W2536938706","https://openalex.org/W2538801121","https://openalex.org/W2539042173","https://openalex.org/W2548098281","https://openalex.org/W2553249525","https://openalex.org/W2558188578","https://openalex.org/W2560439977","https://openalex.org/W2583402093","https://openalex.org/W2586522353","https://openalex.org/W2964269387","https://openalex.org/W3098684887","https://openalex.org/W3104267360","https://openalex.org/W3104987177","https://openalex.org/W3105291472","https://openalex.org/W3122471732","https://openalex.org/W6603689010"],"related_works":["https://openalex.org/W2093123876","https://openalex.org/W4388192780","https://openalex.org/W2217604302","https://openalex.org/W3152111994","https://openalex.org/W1978234697","https://openalex.org/W2772645678","https://openalex.org/W2296557618","https://openalex.org/W2795772763","https://openalex.org/W4243249789","https://openalex.org/W1991401214"],"abstract_inverted_index":{"Large":[0],"information":[1],"cascades":[2,19],"over":[3],"online":[4],"social":[5],"networks":[6],"have":[7],"attracted":[8],"a":[9],"great":[10],"deal":[11],"of":[12,17,74,130],"attention.":[13],"The":[14,53,112],"life":[15],"times":[16],"most":[18],"are":[20],"quite":[21,82],"short,":[22],"whereas":[23],"recent":[24],"advertising":[25],"campaigns":[26],"sometimes":[27],"generate":[28],"long-lived":[29],"ones":[30],"by":[31],"employing":[32],"effective":[33],"dissemination":[34],"strategies":[35],"(instant-win,":[36],"reminders,":[37],"etc.).":[38],"This":[39],"paper":[40],"reports":[41],"one":[42],"such":[43],"campaign,":[44],"YOGUR":[45],"STAND,":[46],"on":[47,78],"the":[48,58,72,75,79,91,109,123,133,136],"Twitter":[49,120],"network":[50],"in":[51,70,89,108],"Japan.":[52],"data":[54],"analysis":[55,101],"shows":[56,67],"that":[57,71,90,104],"campaign":[59,92,110,113,124],"popularity":[60,80],"has":[61],"two":[62],"interesting":[63],"features.":[64],"(1)":[65],"It":[66,85],"elastic":[68],"behavior":[69,88],"impact":[73],"destructive":[76],"earthquake":[77],"was":[81,114],"temporary.":[83],"(2)":[84],"exhibits":[86],"stationary":[87],"account":[93],"gained":[94],"approximately":[95],"2,000":[96],"new":[97],"followers":[98],"every":[99,126],"day.The":[100],"also":[102],"demonstrates":[103],"there":[105],"were":[106],"communities":[107],"participants.":[111],"successful":[115],"because":[116],"about":[117],"2.4":[118],"million":[119],"users":[121],"received":[122,132],"retweets":[125,134],"day":[127],"and":[128],"10-15%":[129],"them":[131],"for":[135],"first":[137],"time.":[138]},"counts_by_year":[{"year":2018,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
