{"id":"https://openalex.org/W2967555048","doi":"https://doi.org/10.5220/0007828301290136","title":"How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer\u2019s Openness","display_name":"How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer\u2019s Openness","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2967555048","doi":"https://doi.org/10.5220/0007828301290136","mag":"2967555048"},"language":"en","primary_location":{"id":"doi:10.5220/0007828301290136","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0007828301290136","pdf_url":null,"source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 8th International Conference on Data Science, Technology and Applications","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.5220/0007828301290136","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069784506","display_name":"Frederik Simon B\u00e4umer","orcid":"https://orcid.org/0000-0002-0826-0144"},"institutions":[{"id":"https://openalex.org/I206945453","display_name":"Paderborn University","ror":"https://ror.org/058kzsd48","country_code":"DE","type":"education","lineage":["https://openalex.org/I206945453"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Frederik B\u00e4umer","raw_affiliation_strings":["Semantic Information Processing Group, Paderborn University, Warburger Str. 100, 33098 Paderborn and Germany, --- Select a Country ---"],"affiliations":[{"raw_affiliation_string":"Semantic Information Processing Group, Paderborn University, Warburger Str. 100, 33098 Paderborn and Germany, --- Select a Country ---","institution_ids":["https://openalex.org/I206945453"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037003893","display_name":"Bianca Buff","orcid":null},"institutions":[{"id":"https://openalex.org/I206945453","display_name":"Paderborn University","ror":"https://ror.org/058kzsd48","country_code":"DE","type":"education","lineage":["https://openalex.org/I206945453"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Bianca Buff","raw_affiliation_strings":["Semantic Information Processing Group, Paderborn University, Warburger Str. 100, 33098 Paderborn and Germany, --- Select a Country ---"],"affiliations":[{"raw_affiliation_string":"Semantic Information Processing Group, Paderborn University, Warburger Str. 100, 33098 Paderborn and Germany, --- Select a Country ---","institution_ids":["https://openalex.org/I206945453"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5069784506"],"corresponding_institution_ids":["https://openalex.org/I206945453"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.12887899,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"129","last_page":"136"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9771999716758728,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9771999716758728,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9563000202178955,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9100000262260437,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6771884560585022},{"id":"https://openalex.org/keywords/customer-intelligence","display_name":"Customer intelligence","score":0.5842683911323547},{"id":"https://openalex.org/keywords/web-mining","display_name":"Web mining","score":0.5612171292304993},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"Customer relationship management","score":0.47644975781440735},{"id":"https://openalex.org/keywords/openness-to-experience","display_name":"Openness to experience","score":0.45370998978614807},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.4101528227329254},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.3575826585292816},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.34111231565475464},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3358684182167053},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.3340703248977661},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.25947093963623047},{"id":"https://openalex.org/keywords/web-service","display_name":"Web service","score":0.224956214427948},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.22488635778427124},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.22374489903450012},{"id":"https://openalex.org/keywords/database","display_name":"Database","score":0.1936160922050476},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.08024391531944275}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6771884560585022},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.5842683911323547},{"id":"https://openalex.org/C197046077","wikidata":"https://www.wikidata.org/wiki/Q785337","display_name":"Web mining","level":3,"score":0.5612171292304993},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.47644975781440735},{"id":"https://openalex.org/C84976871","wikidata":"https://www.wikidata.org/wiki/Q2015673","display_name":"Openness to experience","level":2,"score":0.45370998978614807},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4101528227329254},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3575826585292816},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.34111231565475464},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3358684182167053},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3340703248977661},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25947093963623047},{"id":"https://openalex.org/C35578498","wikidata":"https://www.wikidata.org/wiki/Q193424","display_name":"Web service","level":2,"score":0.224956214427948},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.22488635778427124},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.22374489903450012},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.1936160922050476},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.08024391531944275},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5220/0007828301290136","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0007828301290136","pdf_url":null,"source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 8th International Conference on Data Science, Technology and Applications","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.5220/0007828301290136","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0007828301290136","pdf_url":null,"source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 8th International Conference on Data Science, Technology and Applications","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1970053881","https://openalex.org/W1973295013","https://openalex.org/W2385901836","https://openalex.org/W1595134686","https://openalex.org/W2184573879","https://openalex.org/W2124748206","https://openalex.org/W4244653254","https://openalex.org/W3017160372","https://openalex.org/W2552443160","https://openalex.org/W2368761584"],"abstract_inverted_index":{"Customer":[0,55],"Relationship":[1,56],"Management":[2,57],"refers":[3],"to":[4,27,47,68,74,100],"the":[5,82,129,137],"consistent":[6],"orientation":[7],"of":[8],"a":[9,77],"company":[10],"towards":[11],"its":[12],"customers.":[13],"Since":[14],"this":[15,36],"requires":[16],"customer-specific":[17],"data":[18,78],"sets,":[19],"techniques":[20],"such":[21],"as":[22,126,128],"web":[23,42,114],"mining":[24,43,115],"are":[25],"used":[26,46],"acquire":[28],"information":[29,50,71,130,139],"about":[30],"customers":[31],"and":[32,136],"their":[33],"behavior.":[34],"In":[35,107],"case":[37,110],"study,":[38],"we":[39,63],"show":[40],"how":[41],"can":[44,132],"be":[45,101,133],"automatically":[48],"collect":[49],"from":[51],"clients\u2019":[52],"websites":[53],"for":[54,123],"systems":[58],"in":[59,72,104,116],"Business-to-Business":[60,124],"environments.":[61],"Here,":[62],"use":[64],"tailored":[65],"local":[66,91,119],"grammars":[67,92,120],"extract":[69],"relevant":[70],"order":[73],"build":[75],"up":[76],"set":[79],"that":[80,90,113],"meets":[81],"required":[83],"high":[84],"quality":[85],"standards.":[86],"The":[87],"evaluation":[88],"shows":[89],"produce":[93],"substantial":[94],"high-quality":[95],"results,":[96],"but":[97],"turn":[98],"out":[99],"too":[102],"rigid":[103],"some":[105],"cases.":[106],"summary,":[108],"our":[109],"study":[111],"demonstrates":[112],"combination":[117],"with":[118],"is":[121,140],"suitable":[122],"CRM":[125],"long":[127],"demand":[131],"defined":[134],"precisely":[135],"requested":[138],"available":[141],"online.":[142]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
