{"id":"https://openalex.org/W2947207419","doi":"https://doi.org/10.5220/0007838802660273","title":"Online Consumers\u2019 Opinions Analysis for Marketing Strategy Evaluation","display_name":"Online Consumers\u2019 Opinions Analysis for Marketing Strategy Evaluation","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2947207419","doi":"https://doi.org/10.5220/0007838802660273","mag":"2947207419"},"language":"en","primary_location":{"id":"doi:10.5220/0007838802660273","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0007838802660273","pdf_url":null,"source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st International Conference on Enterprise Information Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.5220/0007838802660273","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033825407","display_name":"Elena Ektoros","orcid":null},"institutions":[{"id":"https://openalex.org/I163151358","display_name":"Cyprus University of Technology","ror":"https://ror.org/05qt8tf94","country_code":"CY","type":"education","lineage":["https://openalex.org/I163151358"]}],"countries":["CY"],"is_corresponding":true,"raw_author_name":"Elena Ektoros","raw_affiliation_strings":["Cyprus University of Technology, Limassol and Cyprus, --- Select a Country ---"],"affiliations":[{"raw_affiliation_string":"Cyprus University of Technology, Limassol and Cyprus, --- Select a Country ---","institution_ids":["https://openalex.org/I163151358"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020514740","display_name":"Andreas Gregoriades","orcid":"https://orcid.org/0000-0002-7422-1514"},"institutions":[{"id":"https://openalex.org/I163151358","display_name":"Cyprus University of Technology","ror":"https://ror.org/05qt8tf94","country_code":"CY","type":"education","lineage":["https://openalex.org/I163151358"]}],"countries":["CY"],"is_corresponding":false,"raw_author_name":"Andreas Gregoriades","raw_affiliation_strings":["Cyprus University of Technology, Limassol and Cyprus, --- Select a Country ---"],"affiliations":[{"raw_affiliation_string":"Cyprus University of Technology, Limassol and Cyprus, --- Select a Country ---","institution_ids":["https://openalex.org/I163151358"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041832114","display_name":"Michael Georgiades","orcid":"https://orcid.org/0000-0002-5930-8814"},"institutions":[{"id":"https://openalex.org/I2801614661","display_name":"PrimeTel (Cyprus)","ror":"https://ror.org/024tzkr53","country_code":"CY","type":"company","lineage":["https://openalex.org/I2801614661"]}],"countries":["CY"],"is_corresponding":false,"raw_author_name":"Michael Georgiades","raw_affiliation_strings":["Primetel PLC, Limassol and Cyprus, --- Select a Country ---"],"affiliations":[{"raw_affiliation_string":"Primetel PLC, Limassol and Cyprus, --- Select a Country ---","institution_ids":["https://openalex.org/I2801614661"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5033825407"],"corresponding_institution_ids":["https://openalex.org/I163151358"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.08498345,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"266","last_page":"273"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9355999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9355999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.44957223534584045},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.43116968870162964},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.41157734394073486}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.44957223534584045},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43116968870162964},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41157734394073486}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5220/0007838802660273","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0007838802660273","pdf_url":null,"source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st International Conference on Enterprise Information Systems","raw_type":"proceedings-article"},{"id":"pmh:oai:ktisis.cut.ac.cy:20.500.14279/14780","is_oa":false,"landing_page_url":"https://hdl.handle.net/20.500.14279/14780","pdf_url":null,"source":{"id":"https://openalex.org/S4306400897","display_name":"Ktisis at Cyprus University of Technology (Cyprus University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I163151358","host_organization_name":"Cyprus University of Technology","host_organization_lineage":["https://openalex.org/I163151358"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"conferenceObject"}],"best_oa_location":{"id":"doi:10.5220/0007838802660273","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0007838802660273","pdf_url":null,"source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st International Conference on Enterprise Information Systems","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2350741829","https://openalex.org/W3132716659","https://openalex.org/W2187644337"],"abstract_inverted_index":{"With":[0],"over":[1],"two":[2,68,105],"billion":[3],"users":[4],"having":[5],"access":[6],"to":[7,14,134],"social":[8],"media":[9],"accounts,":[10],"people":[11],"increasingly":[12],"choose":[13],"express":[15],"themselves":[16],"online.":[17],"Electronic":[18],"word":[19],"of":[20,25,61,67,94,104,106,119,127,157],"mouth":[21],"generates":[22],"large":[23],"amounts":[24],"data,":[26],"making":[27],"it":[28],"a":[29,76],"valuable":[30],"source":[31],"for":[32,42],"big":[33],"data":[34,72],"analytics.":[35],"This":[36],"provides":[37],"organisations":[38],"with":[39,154],"key":[40],"capabilities":[41],"improved":[43],"decision-making":[44],"through":[45],"mining":[46],"insights":[47],"directly":[48],"from":[49],"online":[50],"sources.":[51],"In":[52],"this":[53,85],"work":[54],"we":[55,113],"gathered":[56],"and":[57,123,142,149],"analysed":[58,133],"the":[59,65,90,95,102,115,120,125,128,147,155,158],"sentiment":[60],"consumers\u2019":[62,140],"tweets":[63],"regarding":[64],"release":[66,103,126,156],"smartphone":[69],"products.":[70,109],"Tweeter":[71],"was":[73,99],"collected":[74],"using":[75],"custom-made":[77],"Android":[78],"application.":[79],"The":[80],"research":[81],"question":[82],"addressed":[83],"in":[84],"study":[86],"focused":[87],"on":[88],"whether":[89],"marketing":[91],"positioning":[92,117],"strategy":[93,118],"company":[96],"under":[97],"investigation":[98],"successful":[100],"after":[101,124],"its":[107],"new":[108],"To":[110],"evaluate":[111],"this,":[112],"compared":[114],"product":[116],"firm":[121],"before":[122],"product.":[129,159],"Consumers\u2019":[130],"opinions":[131],"were":[132,152],"identify":[135],"possible":[136],"discrepancies":[137],"between":[138],"planned":[139],"reactions":[141],"sentiments,":[143],"as":[144],"strategized":[145],"by":[146],"company,":[148],"how":[150],"these":[151],"altered":[153]},"counts_by_year":[],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}