{"id":"https://openalex.org/W2001937432","doi":"https://doi.org/10.5220/0005060401110122","title":"Decision Support and Online Advertising - Development and Empirical Testing of a Data Landscape","display_name":"Decision Support and Online Advertising - Development and Empirical Testing of a Data Landscape","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2001937432","doi":"https://doi.org/10.5220/0005060401110122","mag":"2001937432"},"language":"en","primary_location":{"id":"doi:10.5220/0005060401110122","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0005060401110122","pdf_url":null,"source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 11th International Conference on e-Business","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.5220/0005060401110122","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014248406","display_name":"T. Hansmann","orcid":null},"institutions":[{"id":"https://openalex.org/I113456305","display_name":"Leuphana University of L\u00fcneburg","ror":"https://ror.org/02w2y2t16","country_code":"DE","type":"education","lineage":["https://openalex.org/I113456305"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Thomas Hansmann","raw_affiliation_strings":["Leuphana University, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Leuphana University, Germany","institution_ids":["https://openalex.org/I113456305"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040160582","display_name":"Florian Nottorf","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Florian Nottorf","raw_affiliation_strings":["Adference GmbH, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adference GmbH, Germany","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.16457888,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"111","last_page":"122"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11024","display_name":"Information Systems Theories and Implementation","score":0.9775000214576721,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11719","display_name":"Data Quality and Management","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.7084251642227173},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6525344252586365},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5976129174232483},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.5932188034057617},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.5796502232551575},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.5443146228790283},{"id":"https://openalex.org/keywords/decision-support-system","display_name":"Decision support system","score":0.5076018571853638},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.4636116921901703},{"id":"https://openalex.org/keywords/data-modeling","display_name":"Data modeling","score":0.4154168367385864},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.3027535378932953},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.17602607607841492}],"concepts":[{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.7084251642227173},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6525344252586365},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5976129174232483},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5932188034057617},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.5796502232551575},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.5443146228790283},{"id":"https://openalex.org/C107327155","wikidata":"https://www.wikidata.org/wiki/Q330268","display_name":"Decision support system","level":2,"score":0.5076018571853638},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4636116921901703},{"id":"https://openalex.org/C67186912","wikidata":"https://www.wikidata.org/wiki/Q367664","display_name":"Data modeling","level":2,"score":0.4154168367385864},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3027535378932953},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.17602607607841492},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.5220/0005060401110122","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0005060401110122","pdf_url":null,"source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 11th International Conference on e-Business","raw_type":"proceedings-article"},{"id":"pmh:oai:pure.leuphana.de:openaire_cris_publications/e35aab75-63ff-4777-afe3-6b926cef9c83","is_oa":false,"landing_page_url":"http://fox.leuphana.de/portal/de/publications/decision-support-and-online-advertising(e35aab75-63ff-4777-afe3-6b926cef9c83).html","pdf_url":null,"source":{"id":"https://openalex.org/S4306400489","display_name":"Multilingual Matters (Channel View Publications)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Hansmann, T & Nottorf, F 2014, Decision Support and Online Advertising : Development and Empirical Testing of a Data Landscape. in M S Obaidat, A Holzinger, M van Sinderen & P Dolog (eds), ICE-B 2014 : Proceedings of the 11th International Conference on e-Business, Vienna, Austria 28 - 30 August, 2014 . ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications, Science and Technology Publications, Lda (SciTePress), pp. 111-122, 11th International Conference on e-Business - ICE-B 2014 , Wien, Austria, 28.08.14. https://doi.org/10.5220/0005060401110122","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:pure.leuphana.de:openaire/e35aab75-63ff-4777-afe3-6b926cef9c83","is_oa":true,"landing_page_url":"http://fis.leuphana.de/de/publications/decision-support-and-online-advertising(e35aab75-63ff-4777-afe3-6b926cef9c83).html","pdf_url":null,"source":{"id":"https://openalex.org/S4306400489","display_name":"Multilingual Matters (Channel View Publications)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Hansmann, T & Nottorf, F 2014, Decision Support and Online Advertising : Development and Empirical Testing of a Data Landscape. in M S Obaidat, A Holzinger, M van Sinderen & P Dolog (eds), ICE-B 2014 : Proceedings of the 11th International Conference on e-Business, Vienna, Austria 28 - 30 August, 2014 . ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications, Science and Technology Publications, Lda (SciTePress), pp. 111-122, 11th International Conference on e-Business - ICE-B 2014 , Wien, Austria, 28.08.14. https://doi.org/10.5220/0005060401110122","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:pure.leuphana.de:publications/e35aab75-63ff-4777-afe3-6b926cef9c83","is_oa":false,"landing_page_url":"https://www.mendeley.com/catalogue/118ac9de-eaac-38cc-9901-b3452a36d10c/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400489","display_name":"Multilingual Matters (Channel View Publications)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Hansmann, T & Nottorf, F 2014, Decision Support and Online Advertising : Development and Empirical Testing of a Data Landscape. in M S Obaidat, A Holzinger, M van Sinderen & P Dolog (eds), ICE-B 2014 : Proceedings of the 11th International Conference on e-Business, Vienna, Austria 28 - 30 August, 2014 . ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications, Science and Technology Publications, Lda (SciTePress), pp. 111-122, 11th International Conference on e-Business - ICE-B 2014 , Wien, Austria, 28.08.14. https://doi.org/10.5220/0005060401110122","raw_type":"info:eu-repo/semantics/publishedVersion"}],"best_oa_location":{"id":"doi:10.5220/0005060401110122","is_oa":true,"landing_page_url":"https://doi.org/10.5220/0005060401110122","pdf_url":null,"source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 11th International Conference on e-Business","raw_type":"proceedings-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","score":0.6000000238418579,"display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W1494137514","https://openalex.org/W1553078293","https://openalex.org/W1577896978","https://openalex.org/W1578185793","https://openalex.org/W1891916769","https://openalex.org/W1975987926","https://openalex.org/W2002977049","https://openalex.org/W2008120802","https://openalex.org/W2009797740","https://openalex.org/W2033846328","https://openalex.org/W2065753378","https://openalex.org/W2066900729","https://openalex.org/W2071058905","https://openalex.org/W2076257979","https://openalex.org/W2098614373","https://openalex.org/W2108971776","https://openalex.org/W2125045187","https://openalex.org/W2128857864","https://openalex.org/W2135818034","https://openalex.org/W2139365147","https://openalex.org/W2157753547","https://openalex.org/W2170157136","https://openalex.org/W2179252414","https://openalex.org/W2332113613","https://openalex.org/W2406783646","https://openalex.org/W3124354616","https://openalex.org/W3125672425"],"related_works":["https://openalex.org/W4205762803","https://openalex.org/W2898732673","https://openalex.org/W2535856026","https://openalex.org/W2265065644","https://openalex.org/W2410053581","https://openalex.org/W2383658677","https://openalex.org/W3123203398","https://openalex.org/W2134699697","https://openalex.org/W3017188156","https://openalex.org/W2322875716"],"abstract_inverted_index":{"The":[0,102],"number":[1],"of":[2,24,60,73,90,115],"data":[3,12,19,43,66,76,108,117],"sources":[4],"available":[5,42,75],"inside":[6,77],"and":[7,10,36,44,64,78,113,118],"outside":[8,79],"companies":[9],"total":[11],"points":[13],"increase,":[14],"which":[15],"makes":[16],"the":[17,22,41,58,74,80,85,88,106,111,120],"coordinated":[18],"selection":[20,114],"in":[21,87,97],"forefront":[23],"decision":[25,46,95],"making":[26],"with":[27],"respect":[28],"to":[29,93,124],"a":[30,50,53,65,70],"speci\ufb01c":[31],"economic":[32,125],"goal":[33],"becomes":[34],"more":[35,37],"relevant.":[38],"To":[39],"assess":[40],"enhance":[45,94],"support,":[47],"we":[48],"develop":[49],"framework":[51,86],"including":[52],"process":[54],"model":[55],"that":[56,68,105,119],"supports":[57,110],"identi\ufb01cation":[59,112],"goal-oriented":[61],"research":[62],"questions":[63],"landscape":[67,109],"provides":[69],"structured":[71],"overview":[72],"company.":[81],"We":[82],"empirically":[83],"tested":[84],"\ufb01eld":[89],"online":[91],"advertising":[92,100],"support":[96],"managing":[98],"display":[99],"campaigns.":[101],"test":[103],"reveals":[104],"developed":[107],"decision-relevant":[116],"subsequent":[121],"analysis":[122],"leads":[123],"valuable":[126],"results.":[127]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}