{"id":"https://openalex.org/W7141295252","doi":"https://doi.org/10.48550/arxiv.2603.24947","title":"Shopping with a Platform AI Assistant: Who Adopts, When in the Journey, and What For","display_name":"Shopping with a Platform AI Assistant: Who Adopts, When in the Journey, and What For","publication_year":2026,"publication_date":"2026-03-26","ids":{"openalex":"https://openalex.org/W7141295252","doi":"https://doi.org/10.48550/arxiv.2603.24947"},"language":null,"primary_location":{"id":"doi:10.48550/arxiv.2603.24947","is_oa":true,"landing_page_url":"https://doi.org/10.48550/arxiv.2603.24947","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},"type":"preprint","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.48550/arxiv.2603.24947","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5130796692","display_name":"Se Yan","orcid":null},"institutions":[{"id":"https://openalex.org/I4210114818","display_name":"Zachary Merton Hospital","ror":"https://ror.org/01fc8vj32","country_code":"GB","type":"healthcare","lineage":["https://openalex.org/I2799853801","https://openalex.org/I4210114818"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Yan, Se","raw_affiliation_strings":["Zachary"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zachary","institution_ids":["https://openalex.org/I4210114818"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102597379","display_name":"Han Zhong","orcid":null},"institutions":[{"id":"https://openalex.org/I4210114818","display_name":"Zachary Merton Hospital","ror":"https://ror.org/01fc8vj32","country_code":"GB","type":"healthcare","lineage":["https://openalex.org/I2799853801","https://openalex.org/I4210114818"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Zhong, Han","raw_affiliation_strings":["Zachary"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zachary","institution_ids":["https://openalex.org/I4210114818"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5130779540","display_name":"Zemin","orcid":null},"institutions":[{"id":"https://openalex.org/I4210114818","display_name":"Zachary Merton Hospital","ror":"https://ror.org/01fc8vj32","country_code":"GB","type":"healthcare","lineage":["https://openalex.org/I2799853801","https://openalex.org/I4210114818"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Zemin","raw_affiliation_strings":["Zachary"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zachary","institution_ids":["https://openalex.org/I4210114818"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5130775051","display_name":"Zhong","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Zhong","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5130808292","display_name":"Wenyu Zhou","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Zhou, Wenyu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9569000005722046,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9569000005722046,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00839999970048666,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6079000234603882},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5881999731063843},{"id":"https://openalex.org/keywords/interface","display_name":"Interface (matter)","score":0.4848000109195709},{"id":"https://openalex.org/keywords/online-chat","display_name":"Online chat","score":0.48019999265670776},{"id":"https://openalex.org/keywords/exploratory-analysis","display_name":"Exploratory analysis","score":0.45509999990463257},{"id":"https://openalex.org/keywords/empirical-evidence","display_name":"Empirical evidence","score":0.37610000371932983},{"id":"https://openalex.org/keywords/exploratory-research","display_name":"Exploratory research","score":0.36550000309944153}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6079000234603882},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5881999731063843},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5393999814987183},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5300999879837036},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5156000256538391},{"id":"https://openalex.org/C113843644","wikidata":"https://www.wikidata.org/wiki/Q901882","display_name":"Interface (matter)","level":4,"score":0.4848000109195709},{"id":"https://openalex.org/C2776849261","wikidata":"https://www.wikidata.org/wiki/Q287198","display_name":"Online chat","level":3,"score":0.48019999265670776},{"id":"https://openalex.org/C3018260909","wikidata":"https://www.wikidata.org/wiki/Q1322871","display_name":"Exploratory analysis","level":2,"score":0.45509999990463257},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.37610000371932983},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.36550000309944153},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.33970001339912415},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.31369999051094055},{"id":"https://openalex.org/C44280652","wikidata":"https://www.wikidata.org/wiki/Q104837","display_name":"Phase (matter)","level":2,"score":0.3118000030517578},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.2913999855518341},{"id":"https://openalex.org/C89505385","wikidata":"https://www.wikidata.org/wiki/Q47146","display_name":"User interface","level":2,"score":0.28119999170303345},{"id":"https://openalex.org/C557471498","wikidata":"https://www.wikidata.org/wiki/Q554950","display_name":"Recommender system","level":2,"score":0.2777000069618225},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.2768000066280365},{"id":"https://openalex.org/C171089853","wikidata":"https://www.wikidata.org/wiki/Q7094123","display_name":"Online search","level":2,"score":0.27480000257492065},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26260000467300415},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2603999972343445},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2581999897956848},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.25119999051094055}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.48550/arxiv.2603.24947","is_oa":true,"landing_page_url":"https://doi.org/10.48550/arxiv.2603.24947","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.48550/arxiv.2603.24947","is_oa":true,"landing_page_url":"https://doi.org/10.48550/arxiv.2603.24947","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"This":[0],"paper":[1],"provides":[2],"some":[3],"of":[4,27,84,134,147,155],"the":[5,43,65,80,85,103,116,123,145,153,160],"first":[6],"large-scale":[7],"descriptive":[8],"evidence":[9],"on":[10,23],"how":[11],"consumers":[12,120],"adopt":[13],"and":[14,59,91,101,113,138,152],"use":[15,122],"platform-embedded":[16],"shopping":[17,168],"AI":[18,39,73,76,169],"in":[19,79,187],"e-commerce.":[20,188],"Using":[21],"data":[22],"31":[24],"million":[25],"users":[26,110],"Ctrip,":[28],"China's":[29],"largest":[30],"online":[31],"travel":[32],"platform,":[33],"we":[34],"study":[35],"\"Wendao,\"":[36],"an":[37],"LLM-based":[38],"assistant":[40,124],"integrated":[41],"into":[42],"platform.":[44],"We":[45],"document":[46],"three":[47],"empirical":[48],"regularities.":[49],"First,":[50],"adoption":[51],"is":[52,107],"highest":[53],"among":[54,96],"older":[55],"consumers,":[56],"female":[57],"users,":[58,63],"highly":[60],"engaged":[61],"existing":[62],"reversing":[64],"younger,":[66],"male-dominated":[67],"profile":[68],"commonly":[69],"documented":[70],"for":[71,125,132,175,183],"general-purpose":[72],"tools.":[74],"Second,":[75],"chat":[77,100,136,139,148],"appears":[78],"same":[81,161],"broad":[82],"phase":[83],"purchase":[86],"journey":[87],"as":[88,172,179],"traditional":[89],"search":[90,151,177],"well":[92],"before":[93],"order":[94],"placement;":[95],"journeys":[97],"containing":[98],"both":[99,144],"search,":[102],"most":[104],"common":[105],"pattern":[106],"interleaving,":[108],"with":[109,143],"moving":[111],"back":[112],"forth":[114],"between":[115],"two":[117],"modalities.":[118],"Third,":[119],"disproportionately":[121],"exploratory,":[126],"hard-to-keyword":[127],"tasks:":[128],"attraction":[129],"queries":[130],"account":[131],"42%":[133],"observed":[135],"requests,":[137],"intent":[140],"varies":[141],"systematically":[142],"timing":[146],"relative":[149],"to":[150],"category":[154],"products":[156],"later":[157],"purchased":[158],"within":[159],"journey.":[162],"These":[163],"findings":[164],"suggest":[165],"that":[166],"embedded":[167],"functions":[170],"less":[171],"a":[173,180],"substitute":[174],"conventional":[176],"than":[178],"complementary":[181],"interface":[182],"exploratory":[184],"product":[185],"discovery":[186]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2026-03-28T00:00:00"}