{"id":"https://openalex.org/W1978905067","doi":"https://doi.org/10.4304/jmm.9.5.668-675","title":"On Charactering of Word-of-Mouth Propagation in Heterogeneous Online Social Networks","display_name":"On Charactering of Word-of-Mouth Propagation in Heterogeneous Online Social Networks","publication_year":2014,"publication_date":"2014-05-18","ids":{"openalex":"https://openalex.org/W1978905067","doi":"https://doi.org/10.4304/jmm.9.5.668-675","mag":"1978905067"},"language":"en","primary_location":{"id":"doi:10.4304/jmm.9.5.668-675","is_oa":false,"landing_page_url":"https://doi.org/10.4304/jmm.9.5.668-675","pdf_url":null,"source":{"id":"https://openalex.org/S16006927","display_name":"Journal of Multimedia","issn_l":"1796-2048","issn":["1796-2048"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318660","host_organization_name":"Academy Publisher","host_organization_lineage":["https://openalex.org/P4310318660"],"host_organization_lineage_names":["Academy Publisher"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Multimedia","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085706402","display_name":"Li Niu","orcid":"https://orcid.org/0000-0002-7272-1961"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Li Niu","raw_affiliation_strings":["Key Laboratory of Ministry of Education for Data Engineering and Knowledge Engineering, Renmin University of China, Beijing"],"affiliations":[{"raw_affiliation_string":"Key Laboratory of Ministry of Education for Data Engineering and Knowledge Engineering, Renmin University of China, Beijing","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043520006","display_name":"Xiaoting Han","orcid":"https://orcid.org/0000-0002-7328-4716"},"institutions":[{"id":"https://openalex.org/I82880672","display_name":"Beihang University","ror":"https://ror.org/00wk2mp56","country_code":"CN","type":"education","lineage":["https://openalex.org/I82880672"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaoting Han","raw_affiliation_strings":["School of Economics and Management, Beihang University, Beijing"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Beihang University, Beijing","institution_ids":["https://openalex.org/I82880672"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060060834","display_name":"Yongjun Xu","orcid":"https://orcid.org/0000-0002-3588-0461"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yongjun Xu","raw_affiliation_strings":["School of Information Resource Management, Remin University of China, Beijing"],"affiliations":[{"raw_affiliation_string":"School of Information Resource Management, Remin University of China, Beijing","institution_ids":["https://openalex.org/I78988378"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5085706402"],"corresponding_institution_ids":["https://openalex.org/I78988378"],"apc_list":null,"apc_paid":null,"fwci":0.2347,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.53827648,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"9","issue":"5","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9889000058174133,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6050727367401123},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"Word of mouth","score":0.5080530643463135},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1487923562526703},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.10027533769607544}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6050727367401123},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.5080530643463135},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1487923562526703},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.10027533769607544}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4304/jmm.9.5.668-675","is_oa":false,"landing_page_url":"https://doi.org/10.4304/jmm.9.5.668-675","pdf_url":null,"source":{"id":"https://openalex.org/S16006927","display_name":"Journal of Multimedia","issn_l":"1796-2048","issn":["1796-2048"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310318660","host_organization_name":"Academy Publisher","host_organization_lineage":["https://openalex.org/P4310318660"],"host_organization_lineage_names":["Academy Publisher"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Multimedia","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.822.5819","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.822.5819","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://ojs.academypublisher.com/index.php/jmm/article/download/jmm0905668675/9347/","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W1495750374","https://openalex.org/W1531509813","https://openalex.org/W1606697907","https://openalex.org/W1947442065","https://openalex.org/W1968619893","https://openalex.org/W1968705088","https://openalex.org/W1969543263","https://openalex.org/W1981589225","https://openalex.org/W1982508570","https://openalex.org/W2008055255","https://openalex.org/W2017558991","https://openalex.org/W2019757769","https://openalex.org/W2027968480","https://openalex.org/W2040474715","https://openalex.org/W2063999654","https://openalex.org/W2064961494","https://openalex.org/W2075010670","https://openalex.org/W2109603058","https://openalex.org/W2112034069","https://openalex.org/W2121407658","https://openalex.org/W2121761994","https://openalex.org/W2124637492","https://openalex.org/W2147755243","https://openalex.org/W2149288670","https://openalex.org/W2149310979","https://openalex.org/W2151419893","https://openalex.org/W2170142540","https://openalex.org/W2608560640","https://openalex.org/W3114674349","https://openalex.org/W3126012494","https://openalex.org/W4388299012","https://openalex.org/W6636248001","https://openalex.org/W6640682608"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2350741829","https://openalex.org/W2130043461","https://openalex.org/W2530322880"],"abstract_inverted_index":{"Abstract\u2014Recent":[0],"years":[1],"have":[2,70],"witnessed":[3],"the":[4,21,34,42,76,91,97,112,117,130,141,148,157,170,191,205],"explosive":[5],"growth":[6],"of":[7,44,60,78,132,150,165,194,207],"research":[8,27],"on":[9,68,140,156],"online":[10,83],"social":[11,84],"networks":[12],"(OSNs),":[13],"which":[14,74],"provide":[15],"a":[16,47,137,153],"perfect":[17],"platform":[18],"for":[19,173],"observing":[20],"Word-of-Mouth":[22],"(WOM)":[23],"propagation.":[24],"However,":[25],"recent":[26],"regarded":[28],"OSNs":[29,36,108],"as":[30],"homogeneous":[31],"networks,":[32,199],"while":[33],"real-world":[35],"are":[37,127],"heterogeneous.":[38],"This":[39],"paper":[40,187],"considered":[41],"heterogeneity":[43],"OSNs,":[45],"proposed":[46],"WOM":[48,55,79,98,113,142,158,174,195,208],"propagation":[49,56,80,143,159,175,182,196],"model":[50],"called":[51],"HOSN":[52],"to":[53,189,202],"simulate":[54],"in":[57,62,81,107,177,185,210],"different":[58,166],"types":[59],"nodes":[61,135],"OSNs.":[63,211],"Numerical":[64],"simulation":[65],"experiments":[66],"based":[67],"agents":[69],"been":[71],"extensively":[72],"conducted,":[73],"show":[75],"mechanism":[77],"heterogeneous":[82],"networks.":[85],"It":[86],"can":[87],"be":[88],"seen":[89],"from":[90,116],"experimental":[92],"results":[93],"that":[94],"along":[95],"with":[96],"spreading":[99],"and":[100,104,110,120,145,161,197,200],"time":[101],"passing,":[102],"more":[103,105],"users":[106],"review":[109],"know":[111],"information.":[114],"Moreover,":[115],"network":[118],"structure":[119],"user":[121,167],"behavior":[122],"perspective,":[123],"some":[124],"interesting":[125],"findings":[126],"got.":[128],"First,":[129],"number":[131,149,180],"initial":[133],"known":[134],"has":[136,152],"certain":[138],"impact":[139,155],"scope":[144],"speed.":[146,183],"Then,":[147],"neighbors":[151],"great":[154],"process":[160],"results.":[162],"Finally,":[163],"percentage":[164],"type":[168],"is":[169],"decisive":[171],"factor":[172],"either":[176],"final":[178],"propagated":[179],"or":[181],"Findings":[184],"this":[186],"attempt":[188],"complement":[190],"theoretical":[192],"framework":[193],"complex":[198],"thus":[201],"further":[203],"promote":[204],"practice":[206],"control":[209]},"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}
