{"id":"https://openalex.org/W2953893671","doi":"https://doi.org/10.4067/s0718-18762020000100104","title":"Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses &amp;amp; Gratifications Theory Perspective","display_name":"Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses &amp;amp; Gratifications Theory Perspective","publication_year":2019,"publication_date":"2019-05-09","ids":{"openalex":"https://openalex.org/W2953893671","doi":"https://doi.org/10.4067/s0718-18762020000100104","mag":"2953893671"},"language":"en","primary_location":{"id":"doi:10.4067/s0718-18762020000100104","is_oa":true,"landing_page_url":"https://doi.org/10.4067/s0718-18762020000100104","pdf_url":"http://www.scielo.cl/pdf/jtaer/v15n1/0718-1876-jtaer-15-01-00104.pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of theoretical and applied electronic commerce research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://www.scielo.cl/pdf/jtaer/v15n1/0718-1876-jtaer-15-01-00104.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091056816","display_name":"Fedric Kujur","orcid":"https://orcid.org/0000-0001-7655-9853"},"institutions":[{"id":"https://openalex.org/I189109744","display_name":"Indian Institute of Technology Dhanbad","ror":"https://ror.org/013v3cc28","country_code":"IN","type":"education","lineage":["https://openalex.org/I189109744"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Fedric Kujur","raw_affiliation_strings":["Indian Institute of Technology (ISM), Dhanbad, India"],"affiliations":[{"raw_affiliation_string":"Indian Institute of Technology (ISM), Dhanbad, India","institution_ids":["https://openalex.org/I189109744"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063662524","display_name":"Saumya Singh","orcid":"https://orcid.org/0000-0001-7726-6104"},"institutions":[{"id":"https://openalex.org/I189109744","display_name":"Indian Institute of Technology Dhanbad","ror":"https://ror.org/013v3cc28","country_code":"IN","type":"education","lineage":["https://openalex.org/I189109744"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Saumya Singh","raw_affiliation_strings":["Indian Institute of Technology (ISM), Dhanbad, India"],"affiliations":[{"raw_affiliation_string":"Indian Institute of Technology (ISM), Dhanbad, India","institution_ids":["https://openalex.org/I189109744"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5091056816"],"corresponding_institution_ids":["https://openalex.org/I189109744"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":16.9998,"has_fulltext":true,"cited_by_count":122,"citation_normalized_percentile":{"value":0.98972105,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"15","issue":"1","first_page":"0","last_page":"0"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9710999727249146,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9710999727249146,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mediation","display_name":"Mediation","score":0.5820586681365967},{"id":"https://openalex.org/keywords/uses-and-gratifications-theory","display_name":"Uses and gratifications theory","score":0.5632569193840027},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5605599284172058},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5246177911758423},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.4408947229385376},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.4239664077758789},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4107055068016052},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.39085131883621216},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.39016175270080566},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.34730082750320435},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.34408628940582275},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.32312726974487305},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.20904818177223206},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.18781733512878418},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.1361922323703766}],"concepts":[{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.5820586681365967},{"id":"https://openalex.org/C2778838397","wikidata":"https://www.wikidata.org/wiki/Q1154547","display_name":"Uses and gratifications theory","level":3,"score":0.5632569193840027},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5605599284172058},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5246177911758423},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4408947229385376},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4239664077758789},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4107055068016052},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39085131883621216},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.39016175270080566},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.34730082750320435},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.34408628940582275},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.32312726974487305},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20904818177223206},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18781733512878418},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1361922323703766},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4067/s0718-18762020000100104","is_oa":true,"landing_page_url":"https://doi.org/10.4067/s0718-18762020000100104","pdf_url":"http://www.scielo.cl/pdf/jtaer/v15n1/0718-1876-jtaer-15-01-00104.pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of theoretical and applied electronic commerce research","raw_type":"journal-article"},{"id":"pmh:oai:mdpi.com:/0718-1876/15/1/4/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.4067/S0718-18762020000100104","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 15; Issue 1; Pages: 30-47","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.4067/s0718-18762020000100104","is_oa":true,"landing_page_url":"https://doi.org/10.4067/s0718-18762020000100104","pdf_url":"http://www.scielo.cl/pdf/jtaer/v15n1/0718-1876-jtaer-15-01-00104.pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of theoretical and applied electronic commerce research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2953893671.pdf","grobid_xml":"https://content.openalex.org/works/W2953893671.grobid-xml"},"referenced_works_count":109,"referenced_works":["https://openalex.org/W4771099","https://openalex.org/W62824994","https://openalex.org/W1260268685","https://openalex.org/W1481618603","https://openalex.org/W1491757850","https://openalex.org/W1521442702","https://openalex.org/W1563304593","https://openalex.org/W1607011946","https://openalex.org/W1952707391","https://openalex.org/W1974413141","https://openalex.org/W1975755876","https://openalex.org/W1978170351","https://openalex.org/W1978920800","https://openalex.org/W1981531558","https://openalex.org/W1982187389","https://openalex.org/W1985015312","https://openalex.org/W1986339133","https://openalex.org/W1991997945","https://openalex.org/W1992026348","https://openalex.org/W1992033153","https://openalex.org/W1993289959","https://openalex.org/W1995008922","https://openalex.org/W1995031937","https://openalex.org/W1995415547","https://openalex.org/W1997108859","https://openalex.org/W2003062841","https://openalex.org/W2012990730","https://openalex.org/W2023071763","https://openalex.org/W2026339184","https://openalex.org/W2033314389","https://openalex.org/W2040484478","https://openalex.org/W2042256508","https://openalex.org/W2043146457","https://openalex.org/W2057683109","https://openalex.org/W2059918681","https://openalex.org/W2061289966","https://openalex.org/W2063139645","https://openalex.org/W2064652801","https://openalex.org/W2068046211","https://openalex.org/W2077714657","https://openalex.org/W2079408806","https://openalex.org/W2086157089","https://openalex.org/W2087870188","https://openalex.org/W2094548978","https://openalex.org/W2097204643","https://openalex.org/W2097357438","https://openalex.org/W2100329761","https://openalex.org/W2104554137","https://openalex.org/W2105213940","https://openalex.org/W2106763500","https://openalex.org/W2110215337","https://openalex.org/W2110859446","https://openalex.org/W2118769530","https://openalex.org/W2119861206","https://openalex.org/W2120586626","https://openalex.org/W2122813604","https://openalex.org/W2123454140","https://openalex.org/W2130300609","https://openalex.org/W2139128015","https://openalex.org/W2139921829","https://openalex.org/W2166033352","https://openalex.org/W2170599185","https://openalex.org/W2200209231","https://openalex.org/W2221060972","https://openalex.org/W2236009494","https://openalex.org/W2244211916","https://openalex.org/W2253069259","https://openalex.org/W2276190526","https://openalex.org/W2295858177","https://openalex.org/W2312789352","https://openalex.org/W2314725136","https://openalex.org/W2336398950","https://openalex.org/W2336965899","https://openalex.org/W2339848168","https://openalex.org/W2346157925","https://openalex.org/W2346738446","https://openalex.org/W2405956077","https://openalex.org/W2407296951","https://openalex.org/W2519290916","https://openalex.org/W2529512066","https://openalex.org/W2535889644","https://openalex.org/W2557688039","https://openalex.org/W2562419259","https://openalex.org/W2582538972","https://openalex.org/W2588296872","https://openalex.org/W2591581682","https://openalex.org/W2600570527","https://openalex.org/W2613779908","https://openalex.org/W2623560974","https://openalex.org/W2664817246","https://openalex.org/W2776951694","https://openalex.org/W2786603317","https://openalex.org/W2790351998","https://openalex.org/W2795410390","https://openalex.org/W2800502691","https://openalex.org/W2896062003","https://openalex.org/W2900491174","https://openalex.org/W2901820676","https://openalex.org/W2920507886","https://openalex.org/W2980350884","https://openalex.org/W3121324611","https://openalex.org/W3121585862","https://openalex.org/W3124507438","https://openalex.org/W4230626861","https://openalex.org/W4232661681","https://openalex.org/W4236625609","https://openalex.org/W4238444027","https://openalex.org/W4238483310","https://openalex.org/W6806438704"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2155899000","https://openalex.org/W2001173344","https://openalex.org/W2074962651","https://openalex.org/W2344264974","https://openalex.org/W2902027532","https://openalex.org/W2157241338","https://openalex.org/W2003279779","https://openalex.org/W2785503801"],"abstract_inverted_index":{"In":[0,179],"the":[1,26,70,91,102,129,133,151,159],"present":[2,71],"time":[3],"of":[4,77,104,132,154,161],"web-based":[5],"social":[6,45,141,188],"networking,":[7],"visual":[8,54,79],"communication":[9,37],"assume":[10],"a":[11,74,146],"key":[12,39,67],"job":[13],"in":[14,30,41,57,135,140,186],"business":[15],"and":[16,61,100,109,121,172],"public":[17],"communication.":[18],"Social":[19,58,86],"networking":[20],"with":[21,34,106],"its":[22],"astute":[23],"features":[24],"has":[25,97,124],"ability":[27],"to":[28,32,49,117,127,137,149,157],"pull":[29],"numerous":[31],"interface":[33],"others.":[35],"Visual":[36],"plays":[38],"role":[40],"engagement":[42,83,114,139,156],"behavior":[43],"on":[44,84,112,177],"media":[46,142,189],"further":[47,115],"adding":[48],"sales.":[50],"The":[51],"high":[52],"quality":[53],"improves":[55],"visibility":[56],"Networking":[59,87],"Sites":[60,88],"are":[62],"being":[63],"selected":[64],"as":[65],"organization's":[66],"activity.":[68],"Thus,":[69],"study":[72,128,182],"proposes":[73],"theoretical":[75],"model":[76],"how":[78],"communications":[80],"through":[81],"consumer":[82,113,138,155],"corporate":[85],"pages":[89],"influences":[90],"consumer-brand":[92,118],"relationship.":[93,119],"Structural":[94],"Equation":[95],"Modelling":[96],"been":[98,125],"used":[99],"validated":[101],"effect":[103,153],"visuals":[105],"informative,":[107],"entertaining":[108],"remunerative":[110],"content":[111],"leading":[116],"Uses":[120],"Gratifications":[122],"Theory":[123],"adopted":[126],"behavioral":[130],"response":[131],"customers":[134],"relation":[136],"context.":[143],"This":[144],"is":[145],"pioneering":[147],"work":[148],"measure":[150],"mediation":[152,162],"check":[158],"dominance":[160],"(consumer":[163],"engagement)":[164],"over":[165],"direct":[166],"relationship":[167],"between":[168],"independent":[169],"(visual":[170],"contents)":[171],"dependent":[173],"variable":[174],"(consumer-brand":[175],"relationship)":[176],"Facebook.":[178],"future":[180],"similar":[181],"may":[183],"be":[184],"conducted":[185],"other":[187],"platforms.":[190]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":24},{"year":2024,"cited_by_count":37},{"year":2023,"cited_by_count":27},{"year":2022,"cited_by_count":17},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":6}],"updated_date":"2026-03-25T14:56:36.534964","created_date":"2019-07-12T00:00:00"}
