{"id":"https://openalex.org/W2898521926","doi":"https://doi.org/10.4067/s0718-18762019000200105","title":"Differences in Buyer Journey between High- and Low-Value Customers of E-Commerce Business","display_name":"Differences in Buyer Journey between High- and Low-Value Customers of E-Commerce Business","publication_year":2018,"publication_date":"2018-08-16","ids":{"openalex":"https://openalex.org/W2898521926","doi":"https://doi.org/10.4067/s0718-18762019000200105","mag":"2898521926"},"language":"en","primary_location":{"id":"doi:10.4067/s0718-18762019000200105","is_oa":true,"landing_page_url":"https://doi.org/10.4067/s0718-18762019000200105","pdf_url":"https://scielo.conicyt.cl/pdf/jtaer/v14n2/0718-1876-jtaer-14-02-00105.pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of theoretical and applied electronic commerce research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://scielo.conicyt.cl/pdf/jtaer/v14n2/0718-1876-jtaer-14-02-00105.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043954113","display_name":"Luk\u00e1\u0161 Kakalej\u010d\u00edk","orcid":null},"institutions":[{"id":"https://openalex.org/I183764125","display_name":"Technical University of Ko\u0161ice","ror":"https://ror.org/05xm08015","country_code":"SK","type":"education","lineage":["https://openalex.org/I183764125"]}],"countries":["SK"],"is_corresponding":false,"raw_author_name":"Luk\u00e1s Kakalejc\u00edk","raw_affiliation_strings":["Technical University of Ko\u0161ice, Ko\u0161ice, Slovakia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Technical University of Ko\u0161ice, Ko\u0161ice, Slovakia","institution_ids":["https://openalex.org/I183764125"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101433788","display_name":"J\u00f3zef Bu\u0107ko","orcid":"https://orcid.org/0000-0002-0791-1179"},"institutions":[{"id":"https://openalex.org/I183764125","display_name":"Technical University of Ko\u0161ice","ror":"https://ror.org/05xm08015","country_code":"SK","type":"education","lineage":["https://openalex.org/I183764125"]}],"countries":["SK"],"is_corresponding":false,"raw_author_name":"Jozef Bucko","raw_affiliation_strings":["Technical University of Ko\u0161ice, Ko\u0161ice, Slovakia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Technical University of Ko\u0161ice, Ko\u0161ice, Slovakia","institution_ids":["https://openalex.org/I183764125"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5089877724","display_name":"Martin Veja\u010dka","orcid":"https://orcid.org/0000-0002-9761-7597"},"institutions":[{"id":"https://openalex.org/I183764125","display_name":"Technical University of Ko\u0161ice","ror":"https://ror.org/05xm08015","country_code":"SK","type":"education","lineage":["https://openalex.org/I183764125"]}],"countries":["SK"],"is_corresponding":false,"raw_author_name":"Martin Vejacka","raw_affiliation_strings":["Technical University of Ko\u0161ice, Ko\u0161ice, Slovakia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Technical University of Ko\u0161ice, Ko\u0161ice, Slovakia","institution_ids":["https://openalex.org/I183764125"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I183764125"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1114},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1114},"fwci":2.0575,"has_fulltext":true,"cited_by_count":19,"citation_normalized_percentile":{"value":0.88991627,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"14","issue":"2","first_page":"0","last_page":"0"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/profitability-index","display_name":"Profitability index","score":0.6666178107261658},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.6168456673622131},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6087260246276855},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.541549026966095},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"Customer lifetime value","score":0.4877811074256897},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.47500455379486084},{"id":"https://openalex.org/keywords/investment","display_name":"Investment (military)","score":0.4579644501209259},{"id":"https://openalex.org/keywords/business-value","display_name":"Business value","score":0.4211028516292572},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.250904381275177},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.1348678171634674},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.11715945601463318},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.10038518905639648},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.08748051524162292},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.07738402485847473}],"concepts":[{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.6666178107261658},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6168456673622131},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6087260246276855},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.541549026966095},{"id":"https://openalex.org/C130721881","wikidata":"https://www.wikidata.org/wiki/Q1146253","display_name":"Customer lifetime value","level":5,"score":0.4877811074256897},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.47500455379486084},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.4579644501209259},{"id":"https://openalex.org/C147239956","wikidata":"https://www.wikidata.org/wiki/Q556441","display_name":"Business value","level":3,"score":0.4211028516292572},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.250904381275177},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.1348678171634674},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.11715945601463318},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.10038518905639648},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.08748051524162292},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.07738402485847473},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.0},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4067/s0718-18762019000200105","is_oa":true,"landing_page_url":"https://doi.org/10.4067/s0718-18762019000200105","pdf_url":"https://scielo.conicyt.cl/pdf/jtaer/v14n2/0718-1876-jtaer-14-02-00105.pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of theoretical and applied electronic commerce research","raw_type":"journal-article"},{"id":"pmh:oai:mdpi.com:/0718-1876/14/2/11/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.4067/S0718-18762019000200105","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 14; Issue 2; Pages: 47-58","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.4067/s0718-18762019000200105","is_oa":true,"landing_page_url":"https://doi.org/10.4067/s0718-18762019000200105","pdf_url":"https://scielo.conicyt.cl/pdf/jtaer/v14n2/0718-1876-jtaer-14-02-00105.pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of theoretical and applied electronic commerce research","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.49000000953674316,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2898521926.pdf","grobid_xml":"https://content.openalex.org/works/W2898521926.grobid-xml"},"referenced_works_count":32,"referenced_works":["https://openalex.org/W1767035468","https://openalex.org/W1967393062","https://openalex.org/W2026882341","https://openalex.org/W2027839911","https://openalex.org/W2064636232","https://openalex.org/W2075150581","https://openalex.org/W2077806964","https://openalex.org/W2092547579","https://openalex.org/W2108985183","https://openalex.org/W2127624016","https://openalex.org/W2141355378","https://openalex.org/W2167290020","https://openalex.org/W2217322167","https://openalex.org/W2241558583","https://openalex.org/W2248162895","https://openalex.org/W2260242220","https://openalex.org/W2296441632","https://openalex.org/W2346728723","https://openalex.org/W2538934910","https://openalex.org/W2603946330","https://openalex.org/W2753565714","https://openalex.org/W2767654789","https://openalex.org/W3121469064","https://openalex.org/W3124849816","https://openalex.org/W3125118956","https://openalex.org/W3126021730","https://openalex.org/W3132785862","https://openalex.org/W3139860299","https://openalex.org/W4214702734","https://openalex.org/W4234957787","https://openalex.org/W4247292278","https://openalex.org/W6700990793"],"related_works":["https://openalex.org/W2026882341","https://openalex.org/W2014764296","https://openalex.org/W1967673337","https://openalex.org/W2498091840","https://openalex.org/W2133488328","https://openalex.org/W2790720764","https://openalex.org/W610756631","https://openalex.org/W2373967540","https://openalex.org/W2099161913","https://openalex.org/W2750923913"],"abstract_inverted_index":{"The":[0,44],"knowledge":[1],"of":[2,13,47,56,73,77,86,111,143,149],"high-value":[3,139],"customers":[4,28,76,122],"provides":[5],"the":[6,14,34,53,62,67,70,83,100,109,124,130],"possibility":[7],"to":[8,51,147],"make":[9],"decisions":[10],"ensuring":[11],"profitability":[12],"company.":[15],"By":[16],"analyzing":[17],"and":[18,29,65,91,114],"optimizing":[19],"a":[20,39],"buyer's":[21,71],"journey,":[22],"companies":[23],"can":[24],"better":[25],"understand":[26],"their":[27],"optimize":[30],"marketing":[31,127],"costs":[32],"in":[33],"way":[35],"that":[36,138],"will":[37],"generate":[38],"higher":[40],"return":[41],"on":[42,61],"investment.":[43],"primary":[45],"objective":[46,85],"this":[48],"paper":[49],"is":[50],"define":[52],"current":[54],"state":[55],"multichannel":[57],"attribution":[58],"and,":[59],"based":[60],"literature,":[63],"study":[64],"analyze":[66],"data":[68],"regarding":[69,123],"journey":[72],"high-and":[74,120],"low-value":[75,121,150],"selected":[78],"e-commerce":[79,101],"business.":[80],"To":[81],"accomplish":[82],"main":[84],"our":[87],"study,":[88],"we":[89],"retrieved":[90],"analyzed":[92],"top":[93],"conversion":[94],"paths":[95],"from":[96],"Google":[97],"Merchandise":[98],"Store,":[99],"website":[102],"selling":[103],"goods":[104],"branded":[105],"by":[106,126],"Google,":[107],"with":[108],"use":[110],"Markov":[112],"chains":[113],"heuristic":[115],"models.":[116],"A":[117],"difference":[118],"between":[119],"acquisition":[125],"channels":[128],"before":[129],"purchase":[131],"was":[132,136],"found.":[133],"Moreover,":[134],"it":[135],"found":[137],"customers'":[140],"journeys":[141],"consist":[142],"more":[144],"interactions":[145],"compared":[146],"those":[148],"customers.":[151]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2}],"updated_date":"2026-08-14T07:06:38.338062","created_date":"2025-10-10T00:00:00"}