{"id":"https://openalex.org/W2010371980","doi":"https://doi.org/10.4067/s0718-18762014000100006","title":"Web 2.0, Social Networks and E-commerce as Marketing Tools","display_name":"Web 2.0, Social Networks and E-commerce as Marketing Tools","publication_year":2013,"publication_date":"2013-12-19","ids":{"openalex":"https://openalex.org/W2010371980","doi":"https://doi.org/10.4067/s0718-18762014000100006","mag":"2010371980"},"language":"en","primary_location":{"id":"doi:10.4067/s0718-18762014000100006","is_oa":true,"landing_page_url":"https://doi.org/10.4067/s0718-18762014000100006","pdf_url":"https://scielo.conicyt.cl/pdf/jtaer/v9n1/art06.pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of theoretical and applied electronic commerce research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://scielo.conicyt.cl/pdf/jtaer/v9n1/art06.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040868071","display_name":"Francisco J. Mata","orcid":null},"institutions":[{"id":"https://openalex.org/I198243066","display_name":"Universidad Nacional","ror":"https://ror.org/01t466c14","country_code":"CR","type":"education","lineage":["https://openalex.org/I198243066"]}],"countries":["CR"],"is_corresponding":true,"raw_author_name":"Francisco J Mata","raw_affiliation_strings":["Universidad Nacional de Costa Rica, Heredia, Costa Rica","Universidad Nacional de Costa Rica, Escuela de Inform\u00e1tica, Posgrado en Gesti\u00f3n de la Tecnolog\u00eda de Informaci\u00f3n y Comunicaci\u00f3n, Programa de Investigaci\u00f3n y Extensi&#2 ...#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Nacional de Costa Rica, Heredia, Costa Rica","institution_ids":["https://openalex.org/I198243066"]},{"raw_affiliation_string":"Universidad Nacional de Costa Rica, Escuela de Inform\u00e1tica, Posgrado en Gesti\u00f3n de la Tecnolog\u00eda de Informaci\u00f3n y Comunicaci\u00f3n, Programa de Investigaci\u00f3n y Extensi&#2 ...#TAB#","institution_ids":["https://openalex.org/I198243066"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110398516","display_name":"Ariella Quesada","orcid":null},"institutions":[{"id":"https://openalex.org/I198243066","display_name":"Universidad Nacional","ror":"https://ror.org/01t466c14","country_code":"CR","type":"education","lineage":["https://openalex.org/I198243066"]}],"countries":["CR"],"is_corresponding":false,"raw_author_name":"Ariella Quesada","raw_affiliation_strings":["Universidad Nacional de Costa Rica, Heredia, Costa Rica","Universidad Nacional de Costa Rica, Escuela de Inform\u00e1tica, Posgrado en Gesti\u00f3n de la Tecnolog\u00eda de Informaci\u00f3n y Comunicaci\u00f3n, Programa de Investigaci\u00f3n y Extensi&#2 ...#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Nacional de Costa Rica, Heredia, Costa Rica","institution_ids":["https://openalex.org/I198243066"]},{"raw_affiliation_string":"Universidad Nacional de Costa Rica, Escuela de Inform\u00e1tica, Posgrado en Gesti\u00f3n de la Tecnolog\u00eda de Informaci\u00f3n y Comunicaci\u00f3n, Programa de Investigaci\u00f3n y Extensi&#2 ...#TAB#","institution_ids":["https://openalex.org/I198243066"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5040868071"],"corresponding_institution_ids":["https://openalex.org/I198243066"],"apc_list":{"value":1000,"currency":"CHF","value_usd":1082},"apc_paid":{"value":1000,"currency":"CHF","value_usd":1082},"fwci":15.2819,"has_fulltext":true,"cited_by_count":72,"citation_normalized_percentile":{"value":0.98580614,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":"9","issue":"1","first_page":"11","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9891999959945679,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5899488925933838},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.531123161315918},{"id":"https://openalex.org/keywords/web-2.0","display_name":"Web 2.0","score":0.4928774833679199},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.47340306639671326},{"id":"https://openalex.org/keywords/social-commerce","display_name":"Social commerce","score":0.45020925998687744},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4468282461166382},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.44596707820892334},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.44243863224983215},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.36157432198524475},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.32985830307006836}],"concepts":[{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5899488925933838},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.531123161315918},{"id":"https://openalex.org/C136699151","wikidata":"https://www.wikidata.org/wiki/Q131164","display_name":"Web 2.0","level":3,"score":0.4928774833679199},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.47340306639671326},{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.45020925998687744},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4468282461166382},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.44596707820892334},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.44243863224983215},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36157432198524475},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.32985830307006836}],"mesh":[],"locations_count":8,"locations":[{"id":"doi:10.4067/s0718-18762014000100006","is_oa":true,"landing_page_url":"https://doi.org/10.4067/s0718-18762014000100006","pdf_url":"https://scielo.conicyt.cl/pdf/jtaer/v9n1/art06.pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of theoretical and applied electronic commerce research","raw_type":"journal-article"},{"id":"pmh:oai:https://repositorio.una.ac.cr:11056/14533","is_oa":true,"landing_page_url":"http://hdl.handle.net/11056/14533","pdf_url":null,"source":null,"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"reponame:Repositorio UNA","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:localhost:11056/14564","is_oa":true,"landing_page_url":"https://www.doi.org/10.4067/S0718-18762014000100006","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"reponame:Repositorio UNA","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:scielo:S0718-18762014000100006","is_oa":true,"landing_page_url":"http://www.scielo.cl/scielo.php?script=sci_arttext&amp;pid=S0718-18762014000100006","pdf_url":null,"source":{"id":"https://openalex.org/S4377196274","display_name":"Scientific Electronic Library Online (Scientific Electronic Library Online)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210137221","host_organization_name":"Scientific Electronic Library Online","host_organization_lineage":["https://openalex.org/I4210137221"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of theoretical and applied electronic commerce research  v.9 n.1 2014","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:americanae.aecid.es:2892405","is_oa":true,"landing_page_url":"http://americanae.aecid.es/americanae/es/registros/registro.do?tipoRegistro=MTD&idBib=2892405","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of theoretical and applied electronic commerce research v.9 n.1 2014","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:americanae.aecid.es:2937095","is_oa":true,"landing_page_url":"http://americanae.aecid.es/americanae/es/registros/registro.do?tipoRegistro=MTD&idBib=2937095","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"reponame:Repositorio UNA","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:mdpi.com:/0718-1876/9/1/6/","is_oa":true,"landing_page_url":"https://dx.doi.org/10.4067/S0718-18762014000100006","pdf_url":null,"source":{"id":"https://openalex.org/S4306400947","display_name":"MDPI (MDPI AG)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210097602","host_organization_name":"Multidisciplinary Digital Publishing Institute (Switzerland)","host_organization_lineage":["https://openalex.org/I4210097602"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research; Volume 9; Issue 1; Pages: 56-69","raw_type":"Text"},{"id":"pmh:oai:redalyc.org:96529414005","is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=96529414005","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.9","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.4067/s0718-18762014000100006","is_oa":true,"landing_page_url":"https://doi.org/10.4067/s0718-18762014000100006","pdf_url":"https://scielo.conicyt.cl/pdf/jtaer/v9n1/art06.pdf","source":{"id":"https://openalex.org/S27967161","display_name":"Journal of theoretical and applied electronic commerce research","issn_l":"0718-1876","issn":["0718-1876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of theoretical and applied electronic commerce research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320319949","display_name":"International Development Research Centre","ror":"https://ror.org/0445x0472"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":64,"referenced_works":["https://openalex.org/W4764788","https://openalex.org/W8375484","https://openalex.org/W14976145","https://openalex.org/W19838944","https://openalex.org/W40549020","https://openalex.org/W59278977","https://openalex.org/W191206311","https://openalex.org/W651986560","https://openalex.org/W1489626318","https://openalex.org/W1504901897","https://openalex.org/W1568385852","https://openalex.org/W1579106646","https://openalex.org/W1579483281","https://openalex.org/W1600426258","https://openalex.org/W1602550108","https://openalex.org/W1605255363","https://openalex.org/W1964798699","https://openalex.org/W1965586806","https://openalex.org/W1970008513","https://openalex.org/W1971487816","https://openalex.org/W1971788485","https://openalex.org/W1972098965","https://openalex.org/W1976701693","https://openalex.org/W1985749074","https://openalex.org/W1994473607","https://openalex.org/W2005002286","https://openalex.org/W2008345063","https://openalex.org/W2019423956","https://openalex.org/W2020856237","https://openalex.org/W2021572430","https://openalex.org/W2045832316","https://openalex.org/W2065100127","https://openalex.org/W2073506374","https://openalex.org/W2086645750","https://openalex.org/W2097726431","https://openalex.org/W2098395374","https://openalex.org/W2101196063","https://openalex.org/W2105535951","https://openalex.org/W2106976816","https://openalex.org/W2111995023","https://openalex.org/W2112878088","https://openalex.org/W2114296561","https://openalex.org/W2125165528","https://openalex.org/W2134980164","https://openalex.org/W2149741875","https://openalex.org/W2150436562","https://openalex.org/W2156109180","https://openalex.org/W2156213148","https://openalex.org/W2157217668","https://openalex.org/W2165701072","https://openalex.org/W2313211529","https://openalex.org/W2795857897","https://openalex.org/W3006085729","https://openalex.org/W3146248460","https://openalex.org/W3158448241","https://openalex.org/W3159558619","https://openalex.org/W4205184193","https://openalex.org/W4236554952","https://openalex.org/W4285719527","https://openalex.org/W4293232152","https://openalex.org/W4399321898","https://openalex.org/W6600405256","https://openalex.org/W6600575157","https://openalex.org/W6617478949"],"related_works":["https://openalex.org/W2335646502","https://openalex.org/W2065457896","https://openalex.org/W2898542211","https://openalex.org/W3173234801","https://openalex.org/W2167984027","https://openalex.org/W3021302227","https://openalex.org/W2943099037","https://openalex.org/W2322002941","https://openalex.org/W4386802003","https://openalex.org/W2278542586"],"abstract_inverted_index":{"The":[0],"spectacular":[1],"development":[2],"of":[3,22,34,46],"the":[4,103,134],"Web":[5,47,69,88],"2.0,":[6],"particularly":[7],"through":[8],"online":[9,106],"social":[10,107],"networks,":[11],"has":[12],"awakened":[13],"much":[14],"interest":[15],"in":[16,36,71,111,114],"different":[17],"areas.":[18],"Marketing":[19],"is":[20,53,77],"one":[21],"them":[23],"and":[24,50,59,90,113],"businesses":[25],"have":[26,110],"decided":[27],"to":[28,38,43,55,80,122],"experiment":[29],"with":[30,74],"this":[31,81,84],"new":[32],"type":[33],"technology":[35],"support":[37],"their":[39,57],"commercial":[40],"activities.":[41],"However,":[42],"take":[44],"advantage":[45],"2.0":[48,70,89],"tools":[49],"sites,":[51],"it":[52,93],"necessary":[54],"distinguish":[56],"scope":[58],"possible":[60],"applications":[61],"from":[62],"a":[63],"business":[64],"standpoint.":[65],"This":[66],"requires":[67],"putting":[68],"clear":[72],"perspective":[73],"e-commerce,":[75],"which":[76],"inherently":[78],"linked":[79],"purpose.":[82],"In":[83,99,124],"article,":[85],"we":[86,101],"clarify":[87],"present":[91],"how":[92,117],"can":[94],"be":[95],"used":[96],"for":[97,127],"marketing.":[98],"particular,":[100],"discuss":[102],"role":[104],"that":[105],"networks":[108,119],"may":[109],"e-marketing,":[112],"doing":[115],"so":[116],"such":[118],"might":[120],"relate":[121],"ecommerce.":[123],"addition,":[125],"recommendations":[126],"e-commerce":[128],"researchers":[129],"are":[130],"presented":[131],"based":[132],"on":[133],"evidence":[135],"obtained.":[136]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":10},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":8},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":8},{"year":2014,"cited_by_count":2}],"updated_date":"2026-05-19T21:40:30.786675","created_date":"2025-10-10T00:00:00"}
