{"id":"https://openalex.org/W2059258914","doi":"https://doi.org/10.4018/jwp.2012010101","title":"The Perceived Potential of Business Social Networking Sites","display_name":"The Perceived Potential of Business Social Networking Sites","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2059258914","doi":"https://doi.org/10.4018/jwp.2012010101","mag":"2059258914"},"language":"en","primary_location":{"id":"doi:10.4018/jwp.2012010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jwp.2012010101","pdf_url":null,"source":{"id":"https://openalex.org/S141275348","display_name":"International Journal of Web Portals","issn_l":"1938-0194","issn":["1938-0194","1938-0208"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Web Portals","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043113538","display_name":"Maria Manuela Cruz-Cunha","orcid":"https://orcid.org/0000-0002-7709-8777"},"institutions":[{"id":"https://openalex.org/I185808892","display_name":"Polytechnic Institute of C\u00e1vado and Ave","ror":"https://ror.org/0448qsq10","country_code":"PT","type":"education","lineage":["https://openalex.org/I185808892"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Maria Manuela Cruz Cunha","raw_affiliation_strings":["Polytecnic Institute of C\u00e1vado and Ave & CITEPE Research Centre, Portugal"],"affiliations":[{"raw_affiliation_string":"Polytecnic Institute of C\u00e1vado and Ave & CITEPE Research Centre, Portugal","institution_ids":["https://openalex.org/I185808892"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084277785","display_name":"Jo\ufffd\u00e3o Varaj\ufffd\u00e3o","orcid":"https://orcid.org/0000-0002-4303-3908"},"institutions":[{"id":"https://openalex.org/I155381812","display_name":"University of Tr\u00e1s-os-Montes and Alto Douro","ror":"https://ror.org/03qc8vh97","country_code":"PT","type":"education","lineage":["https://openalex.org/I155381812"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Jo\u00e3o Varaj\u00e3o","raw_affiliation_strings":["University of Tr\u00e1s-os-Montes e Alto Douro & ALGORITMI Research Centre, Portugal"],"affiliations":[{"raw_affiliation_string":"University of Tr\u00e1s-os-Montes e Alto Douro & ALGORITMI Research Centre, Portugal","institution_ids":["https://openalex.org/I155381812"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080758846","display_name":"Patr\u00edcia Gon\u00e7alves","orcid":"https://orcid.org/0000-0002-8093-8810"},"institutions":[{"id":"https://openalex.org/I185808892","display_name":"Polytechnic Institute of C\u00e1vado and Ave","ror":"https://ror.org/0448qsq10","country_code":"PT","type":"education","lineage":["https://openalex.org/I185808892"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Patr\u00edcia Gon\u00e7alves","raw_affiliation_strings":["Polytecnic Institute of C\u00e1vado and Ave & CITEPE Research Centre, Portugal"],"affiliations":[{"raw_affiliation_string":"Polytecnic Institute of C\u00e1vado and Ave & CITEPE Research Centre, Portugal","institution_ids":["https://openalex.org/I185808892"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050623284","display_name":"Cec\u00edlia Alvarenga","orcid":null},"institutions":[{"id":"https://openalex.org/I185808892","display_name":"Polytechnic Institute of C\u00e1vado and Ave","ror":"https://ror.org/0448qsq10","country_code":"PT","type":"education","lineage":["https://openalex.org/I185808892"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Cec\u00edlia Alvarenga","raw_affiliation_strings":["Polytechnic Institute of C\u00e1vado and Ave, Portugal","Polytechnic Institute of Cavado and Ave, Portugal"],"affiliations":[{"raw_affiliation_string":"Polytechnic Institute of C\u00e1vado and Ave, Portugal","institution_ids":["https://openalex.org/I185808892"]},{"raw_affiliation_string":"Polytechnic Institute of Cavado and Ave, Portugal","institution_ids":["https://openalex.org/I185808892"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110186292","display_name":"Aida Martins","orcid":null},"institutions":[{"id":"https://openalex.org/I185808892","display_name":"Polytechnic Institute of C\u00e1vado and Ave","ror":"https://ror.org/0448qsq10","country_code":"PT","type":"education","lineage":["https://openalex.org/I185808892"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Aida Martins","raw_affiliation_strings":["Polytechnic Institute of C\u00e1vado and Ave, Portugal","Polytechnic Institute of Cavado and Ave, Portugal"],"affiliations":[{"raw_affiliation_string":"Polytechnic Institute of C\u00e1vado and Ave, Portugal","institution_ids":["https://openalex.org/I185808892"]},{"raw_affiliation_string":"Polytechnic Institute of Cavado and Ave, Portugal","institution_ids":["https://openalex.org/I185808892"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044229885","display_name":"Maria Teresa Payan Martins","orcid":"https://orcid.org/0000-0001-7295-2244"},"institutions":[{"id":"https://openalex.org/I185808892","display_name":"Polytechnic Institute of C\u00e1vado and Ave","ror":"https://ror.org/0448qsq10","country_code":"PT","type":"education","lineage":["https://openalex.org/I185808892"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Maria Teresa Martins","raw_affiliation_strings":["Polytechnic Institute of C\u00e1vado and Ave, Portugal","Polytechnic Institute of Cavado and Ave, Portugal"],"affiliations":[{"raw_affiliation_string":"Polytechnic Institute of C\u00e1vado and Ave, Portugal","institution_ids":["https://openalex.org/I185808892"]},{"raw_affiliation_string":"Polytechnic Institute of Cavado and Ave, Portugal","institution_ids":["https://openalex.org/I185808892"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5043113538"],"corresponding_institution_ids":["https://openalex.org/I185808892"],"apc_list":null,"apc_paid":null,"fwci":1.8451,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.89621779,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"4","issue":"1","first_page":"1","last_page":"15"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9912999868392944,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/facilitator","display_name":"Facilitator","score":0.8388476371765137},{"id":"https://openalex.org/keywords/business-networking","display_name":"Business networking","score":0.6975384950637817},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.6902939081192017},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.5660492181777954},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5616599917411804},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.530632495880127},{"id":"https://openalex.org/keywords/electronic-business","display_name":"Electronic business","score":0.5215266346931458},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.497957706451416},{"id":"https://openalex.org/keywords/new-business-development","display_name":"New business development","score":0.43347904086112976},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4178401827812195},{"id":"https://openalex.org/keywords/business-communication","display_name":"Business communication","score":0.41692161560058594},{"id":"https://openalex.org/keywords/dissemination","display_name":"Dissemination","score":0.41670602560043335},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.4127945899963379},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3912423849105835},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.3629888594150543},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.33254319429397583},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.16947215795516968},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.16415536403656006},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.1528448462486267},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.11568319797515869},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.08519402146339417}],"concepts":[{"id":"https://openalex.org/C2776831358","wikidata":"https://www.wikidata.org/wiki/Q1150166","display_name":"Facilitator","level":2,"score":0.8388476371765137},{"id":"https://openalex.org/C112947039","wikidata":"https://www.wikidata.org/wiki/Q2360816","display_name":"Business networking","level":4,"score":0.6975384950637817},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6902939081192017},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.5660492181777954},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5616599917411804},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.530632495880127},{"id":"https://openalex.org/C65257409","wikidata":"https://www.wikidata.org/wiki/Q734253","display_name":"Electronic business","level":3,"score":0.5215266346931458},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.497957706451416},{"id":"https://openalex.org/C34630208","wikidata":"https://www.wikidata.org/wiki/Q7016388","display_name":"New business development","level":3,"score":0.43347904086112976},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4178401827812195},{"id":"https://openalex.org/C175815440","wikidata":"https://www.wikidata.org/wiki/Q4115749","display_name":"Business communication","level":2,"score":0.41692161560058594},{"id":"https://openalex.org/C101780184","wikidata":"https://www.wikidata.org/wiki/Q840576","display_name":"Dissemination","level":2,"score":0.41670602560043335},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.4127945899963379},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3912423849105835},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3629888594150543},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.33254319429397583},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16947215795516968},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16415536403656006},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1528448462486267},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.11568319797515869},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08519402146339417},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jwp.2012010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jwp.2012010101","pdf_url":null,"source":{"id":"https://openalex.org/S141275348","display_name":"International Journal of Web Portals","issn_l":"1938-0194","issn":["1938-0194","1938-0208"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Web Portals","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jwp000:v:4:y:2012:i:1:p:1-15","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jwp.2012010101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.44999998807907104}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W37214880","https://openalex.org/W194751639","https://openalex.org/W434241117","https://openalex.org/W950821216","https://openalex.org/W1495745241","https://openalex.org/W1552593222","https://openalex.org/W1575120078","https://openalex.org/W1595979313","https://openalex.org/W1949024701","https://openalex.org/W1964798699","https://openalex.org/W1967368105","https://openalex.org/W1981391775","https://openalex.org/W1985749074","https://openalex.org/W1999703965","https://openalex.org/W2019755392","https://openalex.org/W2033522360","https://openalex.org/W2049695182","https://openalex.org/W2050004181","https://openalex.org/W2056944867","https://openalex.org/W2061901927","https://openalex.org/W2066531802","https://openalex.org/W2070119988","https://openalex.org/W2082222565","https://openalex.org/W2086038669","https://openalex.org/W2107295826","https://openalex.org/W2111995023","https://openalex.org/W2112294056","https://openalex.org/W2115022330","https://openalex.org/W2120027247","https://openalex.org/W2120246500","https://openalex.org/W2121001699","https://openalex.org/W2132222967","https://openalex.org/W2132386534","https://openalex.org/W2140124828","https://openalex.org/W2151287285","https://openalex.org/W2152010691","https://openalex.org/W2153134053","https://openalex.org/W2161751630","https://openalex.org/W2167985173","https://openalex.org/W2170733167","https://openalex.org/W2184195199","https://openalex.org/W2274578549","https://openalex.org/W2321610723","https://openalex.org/W2891761690","https://openalex.org/W3125077677"],"related_works":["https://openalex.org/W1545935624","https://openalex.org/W1993147421","https://openalex.org/W2787272290","https://openalex.org/W2162362916","https://openalex.org/W2186885558","https://openalex.org/W582516197","https://openalex.org/W1201027886","https://openalex.org/W1599309266","https://openalex.org/W3146281942","https://openalex.org/W2372303987"],"abstract_inverted_index":{"Business":[0],"social":[1,74,81,139,154],"networking":[2,42,155],"is":[3,43,69,104,128],"a":[4,28,145],"facilitator":[5],"of":[6,19,27,34,41,48,52,88,94,113,124,136,148,151,170],"several":[7],"business":[8,20,49,66,137,153],"activities,":[9],"such":[10],"as":[11],"market":[12],"studies,":[13],"communication":[14],"with":[15,31,166],"clients,":[16],"and":[17,56,76,96,120,160],"identification":[18],"partners.":[21],"This":[22,141],"paper":[23],"traduces":[24],"the":[25,32,39,46,53,65,70,80,86,92,105,111,122,129,134,149,167],"results":[26,100],"study":[29,142],"undertaken":[30],"purpose":[33],"getting":[35],"to":[36,62,73,85,90,109,144,157,162],"know":[37],"how":[38],"potential":[40,150,169],"perceived":[44,168],"in":[45,133],"promotion":[47,87,123,135],"by":[50],"participants":[51],"LinkedIn":[54,103],"network,":[55],"presents":[57],"two":[58],"main":[59],"contributions:":[60],"(1)":[61],"disseminate":[63],"within":[64],"community":[67],"which":[68,78],"relevance":[71],"given":[72],"networking;":[75],"(2)":[77],"are":[79],"networks":[82],"best":[83],"suitable":[84,107],"business,":[89,125],"support":[91,158],"definition":[93],"strategies":[95,165],"approaches":[97],"accordingly.":[98],"The":[99],"confirm":[101],"that":[102,115],"most":[106,130],"network":[108],"answer":[110],"needs":[112],"those":[114],"look":[116],"for":[117,121],"professional":[118],"contacts":[119],"while":[126],"innovation":[127],"recognized":[131],"factor":[132],"through":[138],"networking.":[140],"contributes":[143],"better":[146],"understanding":[147],"different":[152],"sites,":[156],"organizations":[159],"professionals":[161],"align":[163],"their":[164],"each":[171],"network.":[172]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2013,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
