{"id":"https://openalex.org/W4240437278","doi":"https://doi.org/10.4018/jvcsn.2011070102","title":"Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks","display_name":"Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks","publication_year":2011,"publication_date":"2011-07-01","ids":{"openalex":"https://openalex.org/W4240437278","doi":"https://doi.org/10.4018/jvcsn.2011070102"},"language":"en","primary_location":{"id":"doi:10.4018/jvcsn.2011070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jvcsn.2011070102","pdf_url":null,"source":{"id":"https://openalex.org/S82939042","display_name":"International Journal of Virtual Communities and Social Networking","issn_l":"1942-9010","issn":["1942-9010","1942-9029"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Virtual Communities and Social Networking","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011448720","display_name":"Niyoosha Jafari Momtaz","orcid":null},"institutions":[{"id":"https://openalex.org/I80543232","display_name":"K.N.Toosi University of Technology","ror":"https://ror.org/0433abe34","country_code":"IR","type":"education","lineage":["https://openalex.org/I80543232"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Niyoosha Jafari Momtaz","raw_affiliation_strings":["K. N. Toosi University of Technology, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"K. N. Toosi University of Technology, Iran","institution_ids":["https://openalex.org/I80543232"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110305480","display_name":"Abdollah Aghaie","orcid":"https://orcid.org/0000-0002-1022-7757"},"institutions":[{"id":"https://openalex.org/I80543232","display_name":"K.N.Toosi University of Technology","ror":"https://ror.org/0433abe34","country_code":"IR","type":"education","lineage":["https://openalex.org/I80543232"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Abdollah Aghaie","raw_affiliation_strings":["K. N. Toosi University of Technology, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"K. N. Toosi University of Technology, Iran","institution_ids":["https://openalex.org/I80543232"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5039797470","display_name":"Somayeh Alizadeh","orcid":"https://orcid.org/0000-0002-1947-7090"},"institutions":[{"id":"https://openalex.org/I80543232","display_name":"K.N.Toosi University of Technology","ror":"https://ror.org/0433abe34","country_code":"IR","type":"education","lineage":["https://openalex.org/I80543232"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Somayeh Alizadeh","raw_affiliation_strings":["K. N. Toosi University of Technology, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"K. N. Toosi University of Technology, Iran","institution_ids":["https://openalex.org/I80543232"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.61462426,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"3","issue":"3","first_page":"19","last_page":"34"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.989799976348877,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/opinion-leadership","display_name":"Opinion leadership","score":0.8475853204727173},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.6476558446884155},{"id":"https://openalex.org/keywords/public-opinion","display_name":"Public opinion","score":0.581963300704956},{"id":"https://openalex.org/keywords/chart","display_name":"Chart","score":0.5378830432891846},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.5132849216461182},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.473238080739975},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.4444941282272339},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.41279321908950806},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4090278446674347},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.337636798620224},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.32792720198631287},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2959583103656769},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.2733207046985626},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.11844420433044434}],"concepts":[{"id":"https://openalex.org/C139268390","wikidata":"https://www.wikidata.org/wiki/Q1850904","display_name":"Opinion leadership","level":2,"score":0.8475853204727173},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.6476558446884155},{"id":"https://openalex.org/C134698397","wikidata":"https://www.wikidata.org/wiki/Q17946","display_name":"Public opinion","level":3,"score":0.581963300704956},{"id":"https://openalex.org/C190812933","wikidata":"https://www.wikidata.org/wiki/Q28923","display_name":"Chart","level":2,"score":0.5378830432891846},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.5132849216461182},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.473238080739975},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.4444941282272339},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41279321908950806},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4090278446674347},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.337636798620224},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32792720198631287},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2959583103656769},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2733207046985626},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11844420433044434},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jvcsn.2011070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jvcsn.2011070102","pdf_url":null,"source":{"id":"https://openalex.org/S82939042","display_name":"International Journal of Virtual Communities and Social Networking","issn_l":"1942-9010","issn":["1942-9010","1942-9029"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Virtual Communities and Social Networking","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jvcsn0:v:3:y:2011:i:3:p:19-34","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jvcsn.2011070102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions","score":0.7099999785423279}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":77,"referenced_works":["https://openalex.org/W28407171","https://openalex.org/W950821216","https://openalex.org/W1510672157","https://openalex.org/W1554702593","https://openalex.org/W1654194294","https://openalex.org/W1685282295","https://openalex.org/W1968401483","https://openalex.org/W1968619893","https://openalex.org/W1970874697","https://openalex.org/W1970913835","https://openalex.org/W1971526329","https://openalex.org/W1987525872","https://openalex.org/W1992199109","https://openalex.org/W1993002652","https://openalex.org/W1993336395","https://openalex.org/W1994905545","https://openalex.org/W1996294374","https://openalex.org/W1997745180","https://openalex.org/W2003119551","https://openalex.org/W2003827431","https://openalex.org/W2006803233","https://openalex.org/W2006913809","https://openalex.org/W2008847955","https://openalex.org/W2011975873","https://openalex.org/W2012749243","https://openalex.org/W2018543692","https://openalex.org/W2019490403","https://openalex.org/W2040455242","https://openalex.org/W2040993561","https://openalex.org/W2042123098","https://openalex.org/W2044037197","https://openalex.org/W2048668178","https://openalex.org/W2055483585","https://openalex.org/W2056944867","https://openalex.org/W2057489155","https://openalex.org/W2059837179","https://openalex.org/W2061820396","https://openalex.org/W2068172675","https://openalex.org/W2068367898","https://openalex.org/W2070244311","https://openalex.org/W2080970299","https://openalex.org/W2089579808","https://openalex.org/W2106707043","https://openalex.org/W2106805078","https://openalex.org/W2108183214","https://openalex.org/W2109469951","https://openalex.org/W2111347279","https://openalex.org/W2111632590","https://openalex.org/W2116196148","https://openalex.org/W2124099357","https://openalex.org/W2137247419","https://openalex.org/W2139783857","https://openalex.org/W2144937609","https://openalex.org/W2146703243","https://openalex.org/W2146870162","https://openalex.org/W2150375325","https://openalex.org/W2153334715","https://openalex.org/W2159855646","https://openalex.org/W2166033352","https://openalex.org/W2166048859","https://openalex.org/W2170760926","https://openalex.org/W2280026128","https://openalex.org/W2316166305","https://openalex.org/W2322894524","https://openalex.org/W2331542722","https://openalex.org/W2605968929","https://openalex.org/W2797105966","https://openalex.org/W3214923421","https://openalex.org/W4213134349","https://openalex.org/W4241739296","https://openalex.org/W4242502668","https://openalex.org/W4251428533","https://openalex.org/W4251584242","https://openalex.org/W4253106728","https://openalex.org/W4253431423","https://openalex.org/W4254932973","https://openalex.org/W4379278367"],"related_works":["https://openalex.org/W4365519340","https://openalex.org/W2379868853","https://openalex.org/W2384273551","https://openalex.org/W2624712480","https://openalex.org/W4390535258","https://openalex.org/W2123347297","https://openalex.org/W2120116197","https://openalex.org/W2977256874","https://openalex.org/W2944976749","https://openalex.org/W159653547"],"abstract_inverted_index":{"Recently,":[0],"the":[1,34,56,93,109,116],"impact":[2],"of":[3,58,67,118],"social":[4,25,62,97],"networks":[5,63,98],"in":[6,16,61,96,115,145],"customer":[7],"buying":[8],"decision":[9],"is":[10],"rapidly":[11],"increasing":[12],"due":[13],"to":[14,52,90,92,149],"effectiveness":[15],"shaping":[17],"public":[18],"opinion.":[19],"This":[20],"paper":[21],"helps":[22],"marketers":[23,44],"analyze":[24],"network\u2019s":[26],"members":[27],"based":[28,134],"on":[29,135],"different":[30,75,119],"characteristics":[31,132],"and":[32,85,130,133,151],"choose":[33],"best":[35],"method":[36],"for":[37,112],"identifying":[38],"influential":[39,48,81,94],"people":[40,49],"among":[41],"them.":[42],"Then,":[43],"can":[45],"use":[46],"these":[47,153],"as":[50,78,102],"seeds":[51],"market":[53,83],"products/services.":[54],"Considering":[55],"importance":[57],"opinion":[59,79,103,113,137],"leadership":[60],"a":[64,146],"comprehensive":[65,147],"overview":[66],"existing":[68],"literature":[69],"has":[70],"been":[71],"done.":[72],"Studies":[73],"show,":[74],"titles":[76,120],"(such":[77],"leaders,":[80],"people,":[82],"mavens":[84],"key":[86],"players)":[87],"are":[88,121,143],"used":[89],"refer":[91],"group":[95],"whom":[99],"we":[100],"know":[101],"leaders.":[104],"The":[105],"study":[106],"shows":[107],"all":[108],"properties":[110],"presented":[111],"leaders":[114],"form":[117],"classified":[122],"into":[123],"three":[124],"general":[125],"categories":[126],"including":[127],"structural,":[128],"relational":[129],"personal":[131],"studying":[136],"leader":[138],"identification":[139],"methods;":[140],"appropriate":[141],"parameters":[142],"extracted":[144],"chart":[148],"evaluate":[150],"compare":[152],"methods":[154],"accurately.":[155]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
