{"id":"https://openalex.org/W2963541348","doi":"https://doi.org/10.4018/joeuc.2019100103","title":"Search Engine Advertising Perceived Effectiveness","display_name":"Search Engine Advertising Perceived Effectiveness","publication_year":2019,"publication_date":"2019-07-19","ids":{"openalex":"https://openalex.org/W2963541348","doi":"https://doi.org/10.4018/joeuc.2019100103","mag":"2963541348"},"language":"en","primary_location":{"id":"doi:10.4018/joeuc.2019100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/joeuc.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S80285584","display_name":"Journal of Organizational and End User Computing","issn_l":"1546-2234","issn":["1546-2234","1546-5012"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Organizational and End User Computing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079288806","display_name":"Hamed Jafarzadeh","orcid":"https://orcid.org/0000-0001-9880-5496"},"institutions":[{"id":"https://openalex.org/I51158804","display_name":"Massey University","ror":"https://ror.org/052czxv31","country_code":"NZ","type":"education","lineage":["https://openalex.org/I51158804"]}],"countries":["NZ"],"is_corresponding":true,"raw_author_name":"Hamed Jafarzadeh","raw_affiliation_strings":["School of Management, Massey Business School, Massey University, Auckland, New Zealand"],"affiliations":[{"raw_affiliation_string":"School of Management, Massey Business School, Massey University, Auckland, New Zealand","institution_ids":["https://openalex.org/I51158804"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075424569","display_name":"Babak Abedin","orcid":"https://orcid.org/0000-0002-3426-443X"},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Babak Abedin","raw_affiliation_strings":["University of Technology Sydney, Ultimo, Australia"],"affiliations":[{"raw_affiliation_string":"University of Technology Sydney, Ultimo, Australia","institution_ids":["https://openalex.org/I114017466"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000503974","display_name":"Ayb\u00fcke Aurum","orcid":"https://orcid.org/0000-0003-2416-4555"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ayb\u00fcke Aurum","raw_affiliation_strings":["Aurum Academia, Sydney, Australia"],"affiliations":[{"raw_affiliation_string":"Aurum Academia, Sydney, Australia","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021169656","display_name":"John D\u2019Ambra","orcid":"https://orcid.org/0000-0002-2914-1101"},"institutions":[{"id":"https://openalex.org/I31746571","display_name":"UNSW Sydney","ror":"https://ror.org/03r8z3t63","country_code":"AU","type":"education","lineage":["https://openalex.org/I31746571"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"John D'Ambra","raw_affiliation_strings":["University of New South Wales, Sydney, Australia"],"affiliations":[{"raw_affiliation_string":"University of New South Wales, Sydney, Australia","institution_ids":["https://openalex.org/I31746571"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5079288806"],"corresponding_institution_ids":["https://openalex.org/I51158804"],"apc_list":null,"apc_paid":null,"fwci":4.5903,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.94777366,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"31","issue":"4","first_page":"46","last_page":"73"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9839000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6248838901519775},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5951368808746338},{"id":"https://openalex.org/keywords/visibility","display_name":"Visibility","score":0.5755409598350525},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5602998733520508},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.5188297033309937},{"id":"https://openalex.org/keywords/search-analytics","display_name":"Search analytics","score":0.5127097368240356},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.45836055278778076},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.43883758783340454},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.42676061391830444},{"id":"https://openalex.org/keywords/resource","display_name":"Resource (disambiguation)","score":0.42292213439941406},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3894120752811432},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2689436972141266},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.12670102715492249},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.10640022158622742}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6248838901519775},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5951368808746338},{"id":"https://openalex.org/C123403432","wikidata":"https://www.wikidata.org/wiki/Q654068","display_name":"Visibility","level":2,"score":0.5755409598350525},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5602998733520508},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.5188297033309937},{"id":"https://openalex.org/C14838553","wikidata":"https://www.wikidata.org/wiki/Q7441639","display_name":"Search analytics","level":4,"score":0.5127097368240356},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45836055278778076},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43883758783340454},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.42676061391830444},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.42292213439941406},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3894120752811432},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2689436972141266},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.12670102715492249},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.10640022158622742},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/joeuc.2019100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/joeuc.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S80285584","display_name":"Journal of Organizational and End User Computing","issn_l":"1546-2234","issn":["1546-2234","1546-5012"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Organizational and End User Computing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":103,"referenced_works":["https://openalex.org/W116282327","https://openalex.org/W193419767","https://openalex.org/W200385702","https://openalex.org/W218252935","https://openalex.org/W599792260","https://openalex.org/W1485916023","https://openalex.org/W1496783311","https://openalex.org/W1523390756","https://openalex.org/W1533615578","https://openalex.org/W1544583825","https://openalex.org/W1546637313","https://openalex.org/W1550301539","https://openalex.org/W1558135957","https://openalex.org/W1595575146","https://openalex.org/W1603898944","https://openalex.org/W1814392989","https://openalex.org/W1968913939","https://openalex.org/W1970196611","https://openalex.org/W1972161212","https://openalex.org/W1974293318","https://openalex.org/W1982780164","https://openalex.org/W1983053304","https://openalex.org/W1984947418","https://openalex.org/W1987834455","https://openalex.org/W1988481533","https://openalex.org/W1988897250","https://openalex.org/W1991125964","https://openalex.org/W1999585895","https://openalex.org/W1999894620","https://openalex.org/W2003432466","https://openalex.org/W2008508938","https://openalex.org/W2010453024","https://openalex.org/W2012552895","https://openalex.org/W2013502493","https://openalex.org/W2016476221","https://openalex.org/W2017089229","https://openalex.org/W2021778777","https://openalex.org/W2022422602","https://openalex.org/W2022779201","https://openalex.org/W2023407407","https://openalex.org/W2028797498","https://openalex.org/W2036920264","https://openalex.org/W2042220084","https://openalex.org/W2046371784","https://openalex.org/W2052823171","https://openalex.org/W2061977616","https://openalex.org/W2063840403","https://openalex.org/W2064808927","https://openalex.org/W2072500831","https://openalex.org/W2073662182","https://openalex.org/W2080693034","https://openalex.org/W2082661066","https://openalex.org/W2083045424","https://openalex.org/W2083683092","https://openalex.org/W2085261654","https://openalex.org/W2086111613","https://openalex.org/W2086415348","https://openalex.org/W2086841962","https://openalex.org/W2088023977","https://openalex.org/W2090552208","https://openalex.org/W2090656210","https://openalex.org/W2092991955","https://openalex.org/W2093281969","https://openalex.org/W2094441336","https://openalex.org/W2096582925","https://openalex.org/W2098685541","https://openalex.org/W2101949473","https://openalex.org/W2102010715","https://openalex.org/W2103989040","https://openalex.org/W2105433909","https://openalex.org/W2116305749","https://openalex.org/W2116502024","https://openalex.org/W2120288047","https://openalex.org/W2129827470","https://openalex.org/W2132004346","https://openalex.org/W2132747867","https://openalex.org/W2132849450","https://openalex.org/W2136916696","https://openalex.org/W2139891288","https://openalex.org/W2146410840","https://openalex.org/W2146538537","https://openalex.org/W2158136285","https://openalex.org/W2160449301","https://openalex.org/W2192715291","https://openalex.org/W2201660928","https://openalex.org/W2225475446","https://openalex.org/W2294435462","https://openalex.org/W2319145639","https://openalex.org/W2413700454","https://openalex.org/W2607727357","https://openalex.org/W2748749946","https://openalex.org/W2789809003","https://openalex.org/W2807322242","https://openalex.org/W2883475000","https://openalex.org/W3122967973","https://openalex.org/W3123027312","https://openalex.org/W3123153407","https://openalex.org/W3124536214","https://openalex.org/W3124668909","https://openalex.org/W3125086832","https://openalex.org/W3125094476","https://openalex.org/W4232264831","https://openalex.org/W4300870773"],"related_works":["https://openalex.org/W2541377119","https://openalex.org/W2576831414","https://openalex.org/W3100478181","https://openalex.org/W4372346753","https://openalex.org/W2062919806","https://openalex.org/W2374021970","https://openalex.org/W2348885786","https://openalex.org/W2105610009","https://openalex.org/W4244545289","https://openalex.org/W2223855511"],"abstract_inverted_index":{"Search":[0],"engine":[1,15,39],"advertising":[2,62,131],"(SEA),":[3],"in":[4],"which":[5],"businesses":[6,46],"(or":[7],"advertisers)":[8],"bid":[9],"on":[10,24,51],"keywords":[11,122],"and":[12,41,58,63,101,123,128,137,151,160],"pay":[13],"search":[14,29,38],"providers":[16],"(e.g.":[17],"Google)":[18],"to":[19,47,120,126,134],"get":[20],"a":[21,32,56,69,85],"secure":[22],"place":[23],"the":[25,52,138,146,152,155],"first":[26],"page":[27],"of":[28,35,61,140,154],"results,":[30],"is":[31,55,67,115],"prominent":[33],"source":[34],"revenue":[36],"for":[37,45,71,88,157],"companies,":[40],"an":[42],"effective":[43],"method":[44],"promote":[48],"their":[49],"visibility":[50],"Web.":[53],"SEA":[54,95,113,135],"complex":[57],"dynamic":[59],"form":[60],"managing":[64],"it":[65],"effectively":[66],"still":[68],"challenge":[70],"many":[72],"businesses,":[73,107],"particularly":[74],"smaller":[75],"businesses.":[76],"Building":[77],"upon":[78],"resource-based":[79],"theory,":[80],"this":[81,108],"study":[82],"has":[83,110],"developed":[84],"context-specific":[86],"model":[87],"understanding":[89],"advertisers'":[90],"competency":[91],"factors":[92,147],"that":[93,112],"influence":[94],"effectiveness.":[96],"Using":[97],"structural":[98],"equation":[99],"modelling":[100],"survey":[102],"data":[103],"collected":[104],"from":[105],"142":[106],"research":[109],"found":[111],"effectiveness":[114],"influenced":[116],"by":[117],"organizations'":[118],"ability":[119,125],"manage":[121],"bids,":[124],"analyse":[127],"monitor":[129],"outcomes,":[130],"expertise,":[132],"commitment":[133],"task,":[136],"use":[139],"external":[141],"experts.":[142],"Moderating":[143],"relationships":[144],"between":[145],"have":[148,162],"been":[149,163],"examined,":[150],"implications":[153],"findings":[156],"both":[158],"academics":[159],"practitioners":[161],"discussed.":[164]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}