{"id":"https://openalex.org/W1993138852","doi":"https://doi.org/10.4018/jide.2013040102","title":"Why Do Advertisers Need to Use Lead Generation?","display_name":"Why Do Advertisers Need to Use Lead Generation?","publication_year":2013,"publication_date":"2013-04-01","ids":{"openalex":"https://openalex.org/W1993138852","doi":"https://doi.org/10.4018/jide.2013040102","mag":"1993138852"},"language":"en","primary_location":{"id":"doi:10.4018/jide.2013040102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jide.2013040102","pdf_url":null,"source":{"id":"https://openalex.org/S124201881","display_name":"International Journal of Innovation in the Digital Economy","issn_l":"1947-8305","issn":["1947-8305","1947-8313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Innovation in the Digital Economy","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046888340","display_name":"Payam Hanafizadeh","orcid":"https://orcid.org/0000-0002-5233-987X"},"institutions":[{"id":"https://openalex.org/I200432940","display_name":"Allameh Tabataba'i University","ror":"https://ror.org/02cc4gc68","country_code":"IR","type":"education","lineage":["https://openalex.org/I200432940"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Payam Hanafizadeh","raw_affiliation_strings":["Department of Industrial Management, School of Management and Accounting, Allameh Tabataba\u2019i University, Tehran, Iran","(Department of Industrial Management, School of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran)"],"affiliations":[{"raw_affiliation_string":"Department of Industrial Management, School of Management and Accounting, Allameh Tabataba\u2019i University, Tehran, Iran","institution_ids":["https://openalex.org/I200432940"]},{"raw_affiliation_string":"(Department of Industrial Management, School of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran)","institution_ids":["https://openalex.org/I200432940"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002648207","display_name":"Mehdi Behboudi","orcid":null},"institutions":[{"id":"https://openalex.org/I197220011","display_name":"Qazvin Islamic Azad University","ror":"https://ror.org/023kjn321","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433","https://openalex.org/I197220011"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Mehdi Behboudi","raw_affiliation_strings":["Department of Business Management, School of Management and Accountancy, Islamic Azad University - Qazvin Branch, Qazvin, Iran"],"affiliations":[{"raw_affiliation_string":"Department of Business Management, School of Management and Accountancy, Islamic Azad University - Qazvin Branch, Qazvin, Iran","institution_ids":["https://openalex.org/I197220011"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060164573","display_name":"Ateneh Qodsi Khah","orcid":null},"institutions":[{"id":"https://openalex.org/I197220011","display_name":"Qazvin Islamic Azad University","ror":"https://ror.org/023kjn321","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433","https://openalex.org/I197220011"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Ateneh Qodsi Khah","raw_affiliation_strings":["Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran"],"affiliations":[{"raw_affiliation_string":"Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran","institution_ids":["https://openalex.org/I197220011"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5017991529","display_name":"Marzieh Ardalani","orcid":null},"institutions":[{"id":"https://openalex.org/I197220011","display_name":"Qazvin Islamic Azad University","ror":"https://ror.org/023kjn321","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433","https://openalex.org/I197220011"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Marzieh Ardalani","raw_affiliation_strings":["Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran"],"affiliations":[{"raw_affiliation_string":"Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran","institution_ids":["https://openalex.org/I197220011"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5046888340"],"corresponding_institution_ids":["https://openalex.org/I200432940"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.17379972,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"2","first_page":"18","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9915000200271606,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9915000200271606,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9909999966621399,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/conceptualization","display_name":"Conceptualization","score":0.7947351932525635},{"id":"https://openalex.org/keywords/lead","display_name":"Lead (geology)","score":0.7735246419906616},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.7045215368270874},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5007855892181396},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.49199411273002625},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4836064875125885},{"id":"https://openalex.org/keywords/interpretation","display_name":"Interpretation (philosophy)","score":0.4698043763637543},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.45797181129455566},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3923989236354828},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3550661504268646},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.18042346835136414},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.12661513686180115},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.06325364112854004}],"concepts":[{"id":"https://openalex.org/C90734943","wikidata":"https://www.wikidata.org/wiki/Q17008777","display_name":"Conceptualization","level":2,"score":0.7947351932525635},{"id":"https://openalex.org/C2777093003","wikidata":"https://www.wikidata.org/wiki/Q6508345","display_name":"Lead (geology)","level":2,"score":0.7735246419906616},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.7045215368270874},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5007855892181396},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.49199411273002625},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4836064875125885},{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.4698043763637543},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.45797181129455566},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3923989236354828},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3550661504268646},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.18042346835136414},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12661513686180115},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.06325364112854004},{"id":"https://openalex.org/C114793014","wikidata":"https://www.wikidata.org/wiki/Q52109","display_name":"Geomorphology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C127313418","wikidata":"https://www.wikidata.org/wiki/Q1069","display_name":"Geology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jide.2013040102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jide.2013040102","pdf_url":null,"source":{"id":"https://openalex.org/S124201881","display_name":"International Journal of Innovation in the Digital Economy","issn_l":"1947-8305","issn":["1947-8305","1947-8313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Innovation in the Digital Economy","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jide00:v:4:y:2013:i:2:p:18-24","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jide.2013040102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W811802068","https://openalex.org/W1538290895","https://openalex.org/W1912684809","https://openalex.org/W1964798699","https://openalex.org/W2021945153","https://openalex.org/W2045417296","https://openalex.org/W2070725514","https://openalex.org/W2071381419","https://openalex.org/W2084794579","https://openalex.org/W2110638361","https://openalex.org/W2120238053","https://openalex.org/W2160460894","https://openalex.org/W2284978922","https://openalex.org/W3123519527"],"related_works":["https://openalex.org/W4362575170","https://openalex.org/W2984230149","https://openalex.org/W1532772865","https://openalex.org/W2531253623","https://openalex.org/W2112095637","https://openalex.org/W2237121679","https://openalex.org/W4390616414","https://openalex.org/W2006867289","https://openalex.org/W1188194610","https://openalex.org/W2900419298"],"abstract_inverted_index":{"As":[0],"evidence":[1],"mounts":[2],"on":[3,69],"the":[4,10,24,30,40,50,57,70,75,80,85],"importance":[5],"of":[6,43,52,64],"online":[7],"advertising":[8,67],"and":[9,34,87],"opportunities":[11],"presented":[12],"by":[13,56],"new-shaped":[14],"lead":[15,31],"generation":[16,32],"companies":[17],"globally,":[18],"it":[19,37],"becomes":[20],"important":[21,81],"to":[22,46,78,93],"understand":[23],"key":[25,41],"issues":[26],"that":[27,59,83],"determine":[28],"what":[29,65],"is":[33,49,74],"how":[35,84],"does":[36],"works?":[38],"Therefore,":[39],"contribution":[42],"this":[44,73],"article":[45,77],"current":[47],"knowledge":[48],"development":[51],"a":[53],"conceptualization,":[54],"supported":[55],"literature":[58],"will":[60],"provide":[61],"an":[62],"interpretation":[63],"determines":[66],"successful":[68],"Internet.":[71],"Critically,":[72],"first":[76],"explain":[79],"role":[82],"business":[86,90],"specifically":[88],"small":[89],"are":[91],"able":[92],"advertise":[94],"for":[95],"right":[96,99],"user":[97],"at":[98],"time.":[100]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
