{"id":"https://openalex.org/W2086700523","doi":"https://doi.org/10.4018/jhcr.2011070103","title":"Modeling and Analyzing User Contexts for Mobile Advertising","display_name":"Modeling and Analyzing User Contexts for Mobile Advertising","publication_year":2011,"publication_date":"2011-07-01","ids":{"openalex":"https://openalex.org/W2086700523","doi":"https://doi.org/10.4018/jhcr.2011070103","mag":"2086700523"},"language":"en","primary_location":{"id":"doi:10.4018/jhcr.2011070103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jhcr.2011070103","pdf_url":null,"source":{"id":"https://openalex.org/S171045950","display_name":"International Journal of Handheld Computing Research","issn_l":"1947-9158","issn":["1947-9158","1947-9166"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Handheld Computing Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071419407","display_name":"Nan Jing","orcid":null},"institutions":[{"id":"https://openalex.org/I1299907687","display_name":"Bloomberg (United States)","ror":"https://ror.org/02rdpzb15","country_code":"US","type":"company","lineage":["https://openalex.org/I1299907687"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Nan Jing","raw_affiliation_strings":["Bloomberg L. P., USA","Bloomberg L.P., USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Bloomberg L. P., USA","institution_ids":["https://openalex.org/I1299907687"]},{"raw_affiliation_string":"Bloomberg L.P., USA#TAB#","institution_ids":["https://openalex.org/I1299907687"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014669578","display_name":"Yong Yao","orcid":"https://orcid.org/0000-0002-5506-7101"},"institutions":[{"id":"https://openalex.org/I1341412227","display_name":"IBM (United States)","ror":"https://ror.org/05hh8d621","country_code":"US","type":"company","lineage":["https://openalex.org/I1341412227"]},{"id":"https://openalex.org/I4210148712","display_name":"Silicon Valley University","ror":"https://ror.org/04jk6hn97","country_code":"US","type":"education","lineage":["https://openalex.org/I4210148712"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yong Yao","raw_affiliation_strings":["IBM Silicon Valley Lab, USA","[IBM Silicon Valley Laboratories, USA]"],"affiliations":[{"raw_affiliation_string":"IBM Silicon Valley Lab, USA","institution_ids":["https://openalex.org/I4210148712"]},{"raw_affiliation_string":"[IBM Silicon Valley Laboratories, USA]","institution_ids":["https://openalex.org/I1341412227"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082192773","display_name":"Yanbo Ru","orcid":null},"institutions":[{"id":"https://openalex.org/I1328728281","display_name":"MACOM (United States)","ror":"https://ror.org/04wf6rg14","country_code":"US","type":"company","lineage":["https://openalex.org/I1328728281"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yanbo Ru","raw_affiliation_strings":["Business.com Inc., USA","Business.com Inc., USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Business.com Inc., USA","institution_ids":["https://openalex.org/I1328728281"]},{"raw_affiliation_string":"Business.com Inc., USA#TAB#","institution_ids":["https://openalex.org/I1328728281"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5071419407"],"corresponding_institution_ids":["https://openalex.org/I1299907687"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.14308285,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2","issue":"3","first_page":"38","last_page":"52"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10444","display_name":"Context-Aware Activity Recognition Systems","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10444","display_name":"Context-Aware Activity Recognition Systems","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.9937999844551086,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9919000267982483,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8284000754356384},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.720042884349823},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6461844444274902},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.633651614189148},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.6313306093215942},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5630351901054382},{"id":"https://openalex.org/keywords/domain","display_name":"Domain (mathematical analysis)","score":0.560547947883606},{"id":"https://openalex.org/keywords/presentation","display_name":"Presentation (obstetrics)","score":0.4781647324562073},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.4640248417854309},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.44052332639694214},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.43218252062797546},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.32994958758354187},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3227004408836365},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.08940115571022034}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8284000754356384},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.720042884349823},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6461844444274902},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.633651614189148},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.6313306093215942},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5630351901054382},{"id":"https://openalex.org/C36503486","wikidata":"https://www.wikidata.org/wiki/Q11235244","display_name":"Domain (mathematical analysis)","level":2,"score":0.560547947883606},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.4781647324562073},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.4640248417854309},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.44052332639694214},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.43218252062797546},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.32994958758354187},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3227004408836365},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.08940115571022034},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jhcr.2011070103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jhcr.2011070103","pdf_url":null,"source":{"id":"https://openalex.org/S171045950","display_name":"International Journal of Handheld Computing Research","issn_l":"1947-9158","issn":["1947-9158","1947-9166"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Handheld Computing Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jhcr00:v:2:y:2011:i:3:p:38-52","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jhcr.2011070103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W34331258","https://openalex.org/W93480304","https://openalex.org/W1566345856","https://openalex.org/W1576835806","https://openalex.org/W1967661515","https://openalex.org/W1967766192","https://openalex.org/W1997136459","https://openalex.org/W2073448073","https://openalex.org/W2099664903","https://openalex.org/W2100719534","https://openalex.org/W2106520282","https://openalex.org/W2110325612","https://openalex.org/W2125045187","https://openalex.org/W2128026023","https://openalex.org/W2139891288","https://openalex.org/W2152125372","https://openalex.org/W2156577800","https://openalex.org/W2160170050","https://openalex.org/W2163191879","https://openalex.org/W2173213060","https://openalex.org/W4250801604"],"related_works":["https://openalex.org/W2133375222","https://openalex.org/W1551421219","https://openalex.org/W879130051","https://openalex.org/W2271331931","https://openalex.org/W3150755883","https://openalex.org/W2913055349","https://openalex.org/W2913109148","https://openalex.org/W4248618816","https://openalex.org/W2334894004","https://openalex.org/W1780690779"],"abstract_inverted_index":{"Context-aware":[0],"advertising":[1,95,115,124,154],"is":[2,126,171,182],"one":[3],"of":[4,24,31,44,51,59,109,150],"the":[5,10,22,25,29,32,42,45,49,52,106,110,141,175],"most":[6,15],"critical":[7],"components":[8],"in":[9,113],"Internet":[11],"ecosystem":[12],"today":[13],"because":[14],"WWW":[16],"publisher":[17],"revenue":[18],"highly":[19],"depends":[20],"on":[21,39,143],"relevance":[23],"displayed":[26],"advertisement":[27,139,161],"to":[28,96,134,140,173],"context":[30,132,165],"user":[33,53,83,99,164],"interaction.":[34],"Existing":[35],"research":[36],"work":[37],"focuses":[38],"analyzing":[40],"either":[41],"content":[43],"web":[46],"page":[47],"or":[48],"keywords":[50],"search.":[54],"However,":[55],"there":[56],"are":[57,156],"limitations":[58,108],"these":[60],"works":[61,112],"when":[62,116],"being":[63,117],"extended":[64],"into":[65],"mobile":[66,70,120,123,144,153],"computing":[67],"domain,":[68],"where":[69],"devices":[71],"can":[72],"provide":[73,135],"versatile":[74],"contexts,":[75],"such":[76],"as":[77],"locations,":[78],"weather,":[79],"device":[80],"capability,":[81],"and":[82,91,101,131,137,163,178],"activities.":[84],"These":[85],"contexts":[86],"should":[87],"be":[88],"well":[89],"categorized":[90],"utilized":[92],"for":[93,119],"online":[94],"gain":[97],"better":[98],"experience":[100],"reaction.":[102],"This":[103],"paper":[104],"examines":[105],"aforementioned":[107],"existing":[111],"context-aware":[114],"applied":[118],"platforms.":[121],"A":[122,167],"system":[125,155],"proposed,":[127],"using":[128],"location":[129],"tracking":[130],"awareness":[133],"targeted":[136],"meaningful":[138],"customers":[142],"devices.":[145],"The":[146],"three":[147],"main":[148],"modules":[149],"this":[151,180],"comprehensive":[152],"discussed,":[157],"including":[158],"advisement":[159],"selection,":[160],"presentation,":[162],"databases.":[166],"software":[168],"prototype":[169],"that":[170],"developed":[172],"conduct":[174],"case":[176],"studies":[177],"validate":[179],"approach":[181],"presented.":[183]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}