{"id":"https://openalex.org/W3013789850","doi":"https://doi.org/10.4018/jgim.2020070109","title":"Identification of the Effective E-Promotional Tools on Improving Destination Brand Image","display_name":"Identification of the Effective E-Promotional Tools on Improving Destination Brand Image","publication_year":2020,"publication_date":"2020-03-27","ids":{"openalex":"https://openalex.org/W3013789850","doi":"https://doi.org/10.4018/jgim.2020070109","mag":"3013789850"},"language":"en","primary_location":{"id":"doi:10.4018/jgim.2020070109","is_oa":true,"landing_page_url":"https://doi.org/10.4018/jgim.2020070109","pdf_url":"https://www.igi-global.com/ViewTitle.aspx?TitleId=252164&isxn=9781799804123","source":{"id":"https://openalex.org/S83591844","display_name":"Journal of Global Information Management","issn_l":"1062-7375","issn":["1062-7375","1533-7995"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Information Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.igi-global.com/ViewTitle.aspx?TitleId=252164&isxn=9781799804123","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033212066","display_name":"Nader Seyyedamiri","orcid":"https://orcid.org/0000-0002-4117-2883"},"institutions":[{"id":"https://openalex.org/I891191580","display_name":"Aalborg University","ror":"https://ror.org/04m5j1k67","country_code":"DK","type":"education","lineage":["https://openalex.org/I891191580"]}],"countries":["DK"],"is_corresponding":true,"raw_author_name":"Nader Seyyedamiri","raw_affiliation_strings":["Communication, Media and Information Technologies (CMI), Department of Electronic Systems, Aalborg University, Copenhagen, Denmark"],"affiliations":[{"raw_affiliation_string":"Communication, Media and Information Technologies (CMI), Department of Electronic Systems, Aalborg University, Copenhagen, Denmark","institution_ids":["https://openalex.org/I891191580"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5026436672","display_name":"Ala Khosravani","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ala Khosravani","raw_affiliation_strings":["Master of Tourism, Copenhagen, Denmark"],"affiliations":[{"raw_affiliation_string":"Master of Tourism, Copenhagen, Denmark","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5033212066"],"corresponding_institution_ids":["https://openalex.org/I891191580"],"apc_list":null,"apc_paid":null,"fwci":4.0049,"has_fulltext":true,"cited_by_count":14,"citation_normalized_percentile":{"value":0.94402956,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"28","issue":"3","first_page":"169","last_page":"183"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9962999820709229,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9779999852180481,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.7429460287094116},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5855666399002075},{"id":"https://openalex.org/keywords/brand-image","display_name":"Brand image","score":0.5312879681587219},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5209885239601135},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4589167535305023},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.39433354139328003},{"id":"https://openalex.org/keywords/botany","display_name":"Botany","score":0.045497506856918335}],"concepts":[{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.7429460287094116},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5855666399002075},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5312879681587219},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5209885239601135},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4589167535305023},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.39433354139328003},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.045497506856918335},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.4018/jgim.2020070109","is_oa":true,"landing_page_url":"https://doi.org/10.4018/jgim.2020070109","pdf_url":"https://www.igi-global.com/ViewTitle.aspx?TitleId=252164&isxn=9781799804123","source":{"id":"https://openalex.org/S83591844","display_name":"Journal of Global Information Management","issn_l":"1062-7375","issn":["1062-7375","1533-7995"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Information Management","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:openaire/439b022b-604e-4b73-b184-fa6fd11c0372","is_oa":true,"landing_page_url":"https://vbn.aau.dk/da/publications/439b022b-604e-4b73-b184-fa6fd11c0372","pdf_url":null,"source":{"id":"https://openalex.org/S4306401731","display_name":"VBN Forskningsportal (Aalborg Universitet)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I891191580","host_organization_name":"Aalborg University","host_organization_lineage":["https://openalex.org/I891191580"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Seyyedamiri, N & Khosravani, A 2020, 'Identification of the effective e-promotional tools on improving destination brand image', Journal of Global Information Management, vol. 28, no. 3, pp. 169-183. https://doi.org/10.4018/JGIM.2020070109","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:pure.atira.dk:publications/439b022b-604e-4b73-b184-fa6fd11c0372","is_oa":true,"landing_page_url":"http://www.scopus.com/inward/record.url?scp=85083321871&partnerID=8YFLogxK","pdf_url":null,"source":{"id":"https://openalex.org/S4306401731","display_name":"VBN Forskningsportal (Aalborg Universitet)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I891191580","host_organization_name":"Aalborg University","host_organization_lineage":["https://openalex.org/I891191580"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Seyyedamiri , N & Khosravani , A 2020 , ' Identification of the effective e-promotional tools on improving destination brand image ' , Journal of Global Information Management , vol. 28 , no. 3 , pp. 169-183 . https://doi.org/10.4018/JGIM.2020070109","raw_type":"article"}],"best_oa_location":{"id":"doi:10.4018/jgim.2020070109","is_oa":true,"landing_page_url":"https://doi.org/10.4018/jgim.2020070109","pdf_url":"https://www.igi-global.com/ViewTitle.aspx?TitleId=252164&isxn=9781799804123","source":{"id":"https://openalex.org/S83591844","display_name":"Journal of Global Information Management","issn_l":"1062-7375","issn":["1062-7375","1533-7995"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Information Management","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.6399999856948853,"display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3013789850.pdf","grobid_xml":"https://content.openalex.org/works/W3013789850.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W190245631","https://openalex.org/W575110232","https://openalex.org/W623754725","https://openalex.org/W1493240620","https://openalex.org/W1513959292","https://openalex.org/W1550565562","https://openalex.org/W1587982260","https://openalex.org/W1599808469","https://openalex.org/W1878374081","https://openalex.org/W1981956999","https://openalex.org/W1983027170","https://openalex.org/W1989927180","https://openalex.org/W2007401234","https://openalex.org/W2011659326","https://openalex.org/W2024222224","https://openalex.org/W2026449597","https://openalex.org/W2027501024","https://openalex.org/W2028829515","https://openalex.org/W2044640583","https://openalex.org/W2060041453","https://openalex.org/W2066992485","https://openalex.org/W2090368982","https://openalex.org/W2094050259","https://openalex.org/W2125171525","https://openalex.org/W2129692524","https://openalex.org/W2132357827","https://openalex.org/W2133260307","https://openalex.org/W2137370768","https://openalex.org/W2139599676","https://openalex.org/W2235011900","https://openalex.org/W2509000865","https://openalex.org/W3124424570","https://openalex.org/W4231120032","https://openalex.org/W4317396523"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2908364646","https://openalex.org/W2275271759","https://openalex.org/W2898732673","https://openalex.org/W2014532210","https://openalex.org/W2410053581","https://openalex.org/W862738328","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"The":[0,39,56,73,96,102],"aim":[1],"of":[2,10,90,132],"this":[3],"research":[4],"is":[5,80,94,99],"to":[6,24,152],"evaluate":[7],"the":[8,48,53,77,85,88,115,121,126,137,141],"effect":[9],"promotional":[11,118,146],"tools":[12,147],"on":[13,31,144,148],"creating":[14],"a":[15,149],"positive":[16],"destination":[17,151],"brand":[18],"image":[19],"and":[20,47,64,70,82],"attracting":[21],"international":[22],"tourists":[23],"Iran.":[25],"Mixed":[26],"methods":[27],"were":[28,50],"employed":[29],"based":[30],"semi-structured":[32],"interviews":[33],"that":[34,125,140],"conducted":[35],"with":[36,128],"tourism":[37,150],"experts.":[38],"sample":[40,89,97],"size":[41,98],"determined":[42,67],"for":[43,76],"an":[44,91,129],"infinite":[45,92],"population":[46,93],"interviewees":[49],"chosen":[51],"using":[52,84,145],"snowball":[54],"method.":[55],"data":[57,104],"was":[58],"analyzed":[59,108],"by":[60,83,105],"ATLAS.ti":[61],"software.":[62,111],"Reliability":[63],"validity":[65],"are":[66,107],"through":[68],"experts":[69],"Cronbach's":[71],"alpha.":[72],"sampling":[74],"design":[75],"quantitative":[78,122],"method":[79],"accidental":[81],"Cochran":[86],"formula":[87],"obtained.":[95],"384":[100],"tourists.":[101,155],"collected":[103],"questionnaires":[106],"via":[109],"SPSS":[110],"Quantitative":[112],"findings":[113],"indicated":[114,139],"most":[116],"important":[117],"tools.":[119],"Also,":[120],"analysis":[123],"showed":[124],"internet":[127],"average":[130],"value":[131],"3/3984":[133],"ranked":[134],"first.":[135],"Finally,":[136],"results":[138],"more":[142,154],"focus":[143],"attract":[153]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":3}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}