{"id":"https://openalex.org/W2067756714","doi":"https://doi.org/10.4018/jesma.2009010102","title":"Sponsored Search as a Strategic E-Service","display_name":"Sponsored Search as a Strategic E-Service","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W2067756714","doi":"https://doi.org/10.4018/jesma.2009010102","mag":"2067756714"},"language":"en","primary_location":{"id":"doi:10.4018/jesma.2009010102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jesma.2009010102","pdf_url":null,"source":{"id":"https://openalex.org/S180914091","display_name":"International Journal of E-Services and Mobile Applications","issn_l":"1941-627X","issn":["1941-627X","1941-6288"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of E-Services and Mobile Applications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048130047","display_name":"Roumen Vragov","orcid":null},"institutions":[{"id":"https://openalex.org/I141810926","display_name":"Baruch College","ror":"https://ror.org/023qavy03","country_code":"US","type":"education","lineage":["https://openalex.org/I141810926"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Roumen Vragov","raw_affiliation_strings":["Baruch College, USA","Baruch College (USA)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Baruch College, USA","institution_ids":["https://openalex.org/I141810926"]},{"raw_affiliation_string":"Baruch College (USA)","institution_ids":["https://openalex.org/I141810926"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5048130047"],"corresponding_institution_ids":["https://openalex.org/I141810926"],"apc_list":null,"apc_paid":null,"fwci":1.3309,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.87357803,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"1","issue":"1","first_page":"21","last_page":"37"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.995199978351593,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/search-analytics","display_name":"Search analytics","score":0.7484697103500366},{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.7334581613540649},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.6416085362434387},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.625587522983551},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.5634375214576721},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5341808795928955},{"id":"https://openalex.org/keywords/organic-search","display_name":"Organic search","score":0.5056602954864502},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4991278648376465},{"id":"https://openalex.org/keywords/semantic-search","display_name":"Semantic search","score":0.4660072922706604},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.43755805492401123},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.3850054144859314},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.36229032278060913},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.35484036803245544},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.27106550335884094},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.2171192467212677},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.2088867425918579}],"concepts":[{"id":"https://openalex.org/C14838553","wikidata":"https://www.wikidata.org/wiki/Q7441639","display_name":"Search analytics","level":4,"score":0.7484697103500366},{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.7334581613540649},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.6416085362434387},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.625587522983551},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5634375214576721},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5341808795928955},{"id":"https://openalex.org/C130500901","wikidata":"https://www.wikidata.org/wiki/Q148461","display_name":"Organic search","level":5,"score":0.5056602954864502},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4991278648376465},{"id":"https://openalex.org/C166423231","wikidata":"https://www.wikidata.org/wiki/Q1891170","display_name":"Semantic search","level":3,"score":0.4660072922706604},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43755805492401123},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3850054144859314},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36229032278060913},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.35484036803245544},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.27106550335884094},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.2171192467212677},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2088867425918579}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jesma.2009010102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jesma.2009010102","pdf_url":null,"source":{"id":"https://openalex.org/S180914091","display_name":"International Journal of E-Services and Mobile Applications","issn_l":"1941-627X","issn":["1941-627X","1941-6288"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of E-Services and Mobile Applications","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jesma0:v:1:y:2009:i:1:p:21-37","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jesma.2009010102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W1564229172","https://openalex.org/W1967575524","https://openalex.org/W1970908276","https://openalex.org/W1974577167","https://openalex.org/W2013436693","https://openalex.org/W2015007620","https://openalex.org/W2024756248","https://openalex.org/W2029050771","https://openalex.org/W2067165656","https://openalex.org/W2083149771","https://openalex.org/W2100492583","https://openalex.org/W2107720986","https://openalex.org/W2121672615","https://openalex.org/W2122114252","https://openalex.org/W2135060498","https://openalex.org/W2137402417","https://openalex.org/W2141112037","https://openalex.org/W2142589616","https://openalex.org/W2147514565","https://openalex.org/W2168040962","https://openalex.org/W3122305203","https://openalex.org/W3150930735"],"related_works":["https://openalex.org/W2188553426","https://openalex.org/W2600277158","https://openalex.org/W2990322355","https://openalex.org/W2169669347","https://openalex.org/W2133838739","https://openalex.org/W2927916536","https://openalex.org/W2411738584","https://openalex.org/W184260506","https://openalex.org/W1500373616","https://openalex.org/W2885283257"],"abstract_inverted_index":{"In":[0],"addition":[1],"to":[2,27,32,46,65,69,98,108,114],"helping":[3],"consumers":[4,71],"navigate":[5],"the":[6,44,48,67,90,93,100],"web":[7,109],"search":[8,21,43,60,78,94,102],"engines":[9],"offer":[10],"a":[11,36,54],"new":[12],"kind":[13],"of":[14,38,56,92],"e-service":[15],"known":[16],"as":[17,79,111,113],"sponsored":[18,39,77,101],"search.":[19],"A":[20],"engine":[22,95],"provides":[23],"an":[24,80],"auction":[25],"interface":[26],"advertisers":[28,73],"that":[29,89],"allows":[30],"them":[31],"be":[33],"included":[34],"in":[35],"list":[37,45],"links.":[40],"Consumers":[41],"then":[42],"find":[47],"best":[49],"deal.":[50],"This":[51],"paper":[52],"uses":[53],"version":[55],"traditional":[57],"consumer":[58],"price":[59],"models":[61],"from":[62],"economic":[63],"theory":[64],"evaluate":[66],"extent":[68],"which":[70],"and":[72],"can":[74,96],"rely":[75],"on":[76],"effective":[81],"strategic":[82],"infomediary.":[83],"The":[84,104],"article":[85],"also":[86],"describes":[87],"steps":[88],"manager":[91],"take":[97],"improve":[99],"service.":[103],"findings":[105],"are":[106],"relevant":[107],"advertising":[110],"well":[112],"mobile":[115],"advertising.":[116]},"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-06-11T06:19:23.411458","created_date":"2025-10-10T00:00:00"}