{"id":"https://openalex.org/W3135592938","doi":"https://doi.org/10.4018/jeco.2021040105","title":"Typology of Online Reviewers Based on Their Motives for Writing Online Reviews","display_name":"Typology of Online Reviewers Based on Their Motives for Writing Online Reviews","publication_year":2021,"publication_date":"2021-03-08","ids":{"openalex":"https://openalex.org/W3135592938","doi":"https://doi.org/10.4018/jeco.2021040105","mag":"3135592938"},"language":"en","primary_location":{"id":"doi:10.4018/jeco.2021040105","is_oa":true,"landing_page_url":"https://doi.org/10.4018/jeco.2021040105","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.4018/jeco.2021040105","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113195408","display_name":"Sai Vijay Tata","orcid":null},"institutions":[{"id":"https://openalex.org/I4210162014","display_name":"Indian Institute of Management Ranchi","ror":"https://ror.org/05t1d6r64","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210162014"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Sai Vijay Tata","raw_affiliation_strings":["Indian Institute of Management, Ranchi, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indian Institute of Management, Ranchi, India","institution_ids":["https://openalex.org/I4210162014"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078322038","display_name":"Sanjeev Prashar","orcid":"https://orcid.org/0000-0001-9865-3840"},"institutions":[{"id":"https://openalex.org/I111245572","display_name":"Indian Institute of Management Raipur","ror":"https://ror.org/05vqbh574","country_code":"IN","type":"education","lineage":["https://openalex.org/I111245572"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sanjeev Prashar","raw_affiliation_strings":["Indian Institute of Management, Raipur, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indian Institute of Management, Raipur, India","institution_ids":["https://openalex.org/I111245572"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050626933","display_name":"Chandan Parsad","orcid":"https://orcid.org/0000-0002-2616-6362"},"institutions":[{"id":"https://openalex.org/I150870154","display_name":"Indian Institute of Management Ahmedabad","ror":"https://ror.org/02egcpy68","country_code":"IN","type":"education","lineage":["https://openalex.org/I150870154"]},{"id":"https://openalex.org/I4400600926","display_name":"Indian Institute of Management Bodh Gaya","ror":"https://ror.org/01jx6h585","country_code":null,"type":"education","lineage":["https://openalex.org/I4400600926"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Chandan Parsad","raw_affiliation_strings":["Indian Institute of Management Bodh Gaya, Bodh Gaya, India"],"raw_orcid":"https://orcid.org/0000-0002-2616-6362","affiliations":[{"raw_affiliation_string":"Indian Institute of Management Bodh Gaya, Bodh Gaya, India","institution_ids":["https://openalex.org/I150870154","https://openalex.org/I4400600926"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5113195408"],"corresponding_institution_ids":["https://openalex.org/I4210162014"],"apc_list":null,"apc_paid":null,"fwci":0.3797,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.68968361,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"19","issue":"2","first_page":"74","last_page":"88"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.9430000185966492,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/profiling","display_name":"Profiling (computer programming)","score":0.7045086622238159},{"id":"https://openalex.org/keywords/typology","display_name":"Typology","score":0.6677139401435852},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4537917673587799},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4433438777923584},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.41736355423927307},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.34450286626815796},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3246626853942871},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2744136452674866},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.23454394936561584},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.11828666925430298}],"concepts":[{"id":"https://openalex.org/C187191949","wikidata":"https://www.wikidata.org/wiki/Q1138496","display_name":"Profiling (computer programming)","level":2,"score":0.7045086622238159},{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.6677139401435852},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4537917673587799},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4433438777923584},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.41736355423927307},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34450286626815796},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3246626853942871},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2744136452674866},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23454394936561584},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.11828666925430298},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jeco.2021040105","is_oa":true,"landing_page_url":"https://doi.org/10.4018/jeco.2021040105","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jeco00:v:19:y:2021:i:2:p:74-88","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/JECO.2021040105","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.4018/jeco.2021040105","is_oa":true,"landing_page_url":"https://doi.org/10.4018/jeco.2021040105","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Quality Education","score":0.49000000953674316,"id":"https://metadata.un.org/sdg/4"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":53,"referenced_works":["https://openalex.org/W316732505","https://openalex.org/W1545583221","https://openalex.org/W1578907434","https://openalex.org/W1791587663","https://openalex.org/W1815909728","https://openalex.org/W1980569376","https://openalex.org/W1984827951","https://openalex.org/W1987703760","https://openalex.org/W2000976200","https://openalex.org/W2003119551","https://openalex.org/W2009341003","https://openalex.org/W2010591119","https://openalex.org/W2019433372","https://openalex.org/W2028962815","https://openalex.org/W2033943395","https://openalex.org/W2042964157","https://openalex.org/W2051905709","https://openalex.org/W2059857010","https://openalex.org/W2060009244","https://openalex.org/W2063106245","https://openalex.org/W2066464551","https://openalex.org/W2066715562","https://openalex.org/W2079103378","https://openalex.org/W2079212666","https://openalex.org/W2085846152","https://openalex.org/W2089306071","https://openalex.org/W2093022235","https://openalex.org/W2099342631","https://openalex.org/W2101699735","https://openalex.org/W2110506823","https://openalex.org/W2119681300","https://openalex.org/W2125137468","https://openalex.org/W2131821896","https://openalex.org/W2137116638","https://openalex.org/W2148895878","https://openalex.org/W2149967206","https://openalex.org/W2155150223","https://openalex.org/W2167325287","https://openalex.org/W2318837501","https://openalex.org/W2405036719","https://openalex.org/W2584188332","https://openalex.org/W2586613613","https://openalex.org/W2606294234","https://openalex.org/W2749325623","https://openalex.org/W2765342186","https://openalex.org/W2765464600","https://openalex.org/W2794681491","https://openalex.org/W2801315249","https://openalex.org/W2801566476","https://openalex.org/W2803940518","https://openalex.org/W2883180534","https://openalex.org/W2923499875","https://openalex.org/W2945909793"],"related_works":["https://openalex.org/W2241143171","https://openalex.org/W3212604275","https://openalex.org/W4210715198","https://openalex.org/W4298181027","https://openalex.org/W654341863","https://openalex.org/W3170213355","https://openalex.org/W1904057732","https://openalex.org/W334991267","https://openalex.org/W2172189869","https://openalex.org/W2152151412"],"abstract_inverted_index":{"Literature":[0],"on":[1,7,78,100],"online":[2,24,41,55,83,97,137,147],"reviews":[3,25,98],"has":[4,30],"largely":[5],"deliberated":[6],"factors":[8,102],"that":[9,19,50],"influence":[10],"shoppers'":[11,143],"behaviour.":[12],"Few":[13],"studies":[14],"have":[15],"examined":[16],"the":[17,35,44,52,62,70,101,107,118,159],"reasons":[18],"motivate":[20],"shoppers":[21,38,76,92],"to":[22,33,81,88,95,116,136,141,145,153],"write":[23,82,96,146],"and":[26,49,74,138],"not":[27],"much":[28],"attention":[29],"been":[31],"given":[32],"understand":[34],"differences":[36],"among":[37],"who":[39,93],"provide":[40],"reviews.":[42,84,111],"Despite":[43],"exponential":[45],"growth":[46],"of":[47,51,54,64,91,109,131,161],"e-commerce":[48],"impact":[53],"reviews,":[56,148],"very":[57],"little":[58],"is":[59,87],"known":[60],"about":[61],"segments":[63],"review":[65],"providers.":[66],"This":[67],"paper":[68],"addresses":[69],"gap":[71],"by":[72],"developing":[73],"profiling":[75],"based":[77,99],"their":[79],"motivations":[80,144],"The":[85,123,129],"objective":[86],"identify":[89],"profiles":[90],"intend":[94],"identified":[103],"as":[104,157],"important":[105],"in":[106,120],"process":[108],"writing":[110],"Cluster":[112],"analysis":[113],"was":[114],"used":[115],"profile":[117,160],"customers":[119],"various":[121],"segments.":[122,128],"findings":[124],"indicated":[125],"three":[126],"distinct":[127],"results":[130],"this":[132],"research":[133],"are":[134],"pertinent":[135],"offline":[139],"retailers":[140],"comprehend":[142],"which":[149],"would":[150],"help":[151],"them":[152],"develop":[154],"marketing":[155],"strategies":[156],"per":[158],"each":[162],"segment.":[163]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}