{"id":"https://openalex.org/W2969972247","doi":"https://doi.org/10.4018/jeco.2019100103","title":"The Influence of Online Reviews and Brand Trust and Customer Equity","display_name":"The Influence of Online Reviews and Brand Trust and Customer Equity","publication_year":2019,"publication_date":"2019-08-23","ids":{"openalex":"https://openalex.org/W2969972247","doi":"https://doi.org/10.4018/jeco.2019100103","mag":"2969972247"},"language":"en","primary_location":{"id":"doi:10.4018/jeco.2019100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jeco.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004152716","display_name":"Glenn Asano","orcid":"https://orcid.org/0000-0003-2059-1701"},"institutions":[{"id":"https://openalex.org/I530967","display_name":"Toronto Metropolitan University","ror":"https://ror.org/05g13zd79","country_code":"CA","type":"education","lineage":["https://openalex.org/I530967"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Glenn Asano","raw_affiliation_strings":["Ryerson University, Toronto, Canada"],"raw_orcid":"https://orcid.org/0000-0003-2059-1701","affiliations":[{"raw_affiliation_string":"Ryerson University, Toronto, Canada","institution_ids":["https://openalex.org/I530967"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082880840","display_name":"V. Cheng","orcid":"https://orcid.org/0000-0001-8861-3642"},"institutions":[{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Ting Pong Vincent Cheng","raw_affiliation_strings":["Macao University of Science and Technology, Macao, China"],"raw_orcid":"https://orcid.org/0000-0001-8861-3642","affiliations":[{"raw_affiliation_string":"Macao University of Science and Technology, Macao, China","institution_ids":["https://openalex.org/I111950717"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079756278","display_name":"Joan Helen Rhodes","orcid":null},"institutions":[{"id":"https://openalex.org/I99043593","display_name":"Macquarie University","ror":"https://ror.org/01sf06y89","country_code":"AU","type":"education","lineage":["https://openalex.org/I99043593"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Joan Rhodes","raw_affiliation_strings":["Macquarie University (MGSM), Sydney, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Macquarie University (MGSM), Sydney, Australia","institution_ids":["https://openalex.org/I99043593"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048577929","display_name":"Peter Lok","orcid":null},"institutions":[{"id":"https://openalex.org/I129604602","display_name":"The University of Sydney","ror":"https://ror.org/0384j8v12","country_code":"AU","type":"education","lineage":["https://openalex.org/I129604602"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Peter Lok","raw_affiliation_strings":["University of Sydney, Sydney, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Sydney, Sydney, Australia","institution_ids":["https://openalex.org/I129604602"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5004152716"],"corresponding_institution_ids":["https://openalex.org/I530967"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.16787855,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"17","issue":"4","first_page":"30","last_page":"43"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9927999973297119,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"Brand equity","score":0.8133012652397156},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6368863582611084},{"id":"https://openalex.org/keywords/equity","display_name":"Equity (law)","score":0.5910671353340149},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5737122297286987},{"id":"https://openalex.org/keywords/customer-equity","display_name":"Customer equity","score":0.5690833926200867},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.44532787799835205},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4272366166114807},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.41146671772003174},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.36417075991630554},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.27550381422042847},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.13410162925720215},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.09176933765411377},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.06594476103782654}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.8133012652397156},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6368863582611084},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.5910671353340149},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5737122297286987},{"id":"https://openalex.org/C53100981","wikidata":"https://www.wikidata.org/wiki/Q5196454","display_name":"Customer equity","level":5,"score":0.5690833926200867},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.44532787799835205},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4272366166114807},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.41146671772003174},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36417075991630554},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.27550381422042847},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.13410162925720215},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.09176933765411377},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.06594476103782654},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jeco.2019100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jeco.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jeco00:v:17:y:2019:i:4:p:30-43","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/JECO.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":50,"referenced_works":["https://openalex.org/W196121739","https://openalex.org/W1973107123","https://openalex.org/W1976446558","https://openalex.org/W1986719200","https://openalex.org/W1987804544","https://openalex.org/W1987862360","https://openalex.org/W1990627567","https://openalex.org/W1992781742","https://openalex.org/W1996602286","https://openalex.org/W2001134991","https://openalex.org/W2004679195","https://openalex.org/W2005161849","https://openalex.org/W2005473931","https://openalex.org/W2029594776","https://openalex.org/W2031541840","https://openalex.org/W2040924390","https://openalex.org/W2046961896","https://openalex.org/W2047390227","https://openalex.org/W2057914114","https://openalex.org/W2060855982","https://openalex.org/W2061303206","https://openalex.org/W2069176592","https://openalex.org/W2090707790","https://openalex.org/W2095291943","https://openalex.org/W2096472197","https://openalex.org/W2099594827","https://openalex.org/W2115612291","https://openalex.org/W2117381845","https://openalex.org/W2120327940","https://openalex.org/W2133085133","https://openalex.org/W2151527246","https://openalex.org/W2158786704","https://openalex.org/W2158810025","https://openalex.org/W2164680069","https://openalex.org/W2164806821","https://openalex.org/W2169064565","https://openalex.org/W2169621740","https://openalex.org/W2244058731","https://openalex.org/W2411712979","https://openalex.org/W3123091093","https://openalex.org/W3123432896","https://openalex.org/W3125342681","https://openalex.org/W3125672425","https://openalex.org/W3126090267","https://openalex.org/W3134413281","https://openalex.org/W3141714916","https://openalex.org/W4235451270","https://openalex.org/W4236625609","https://openalex.org/W4243800744","https://openalex.org/W4248972206"],"related_works":["https://openalex.org/W3157365306","https://openalex.org/W2139619160","https://openalex.org/W2259255084","https://openalex.org/W2348796232","https://openalex.org/W4379141073","https://openalex.org/W4283376489","https://openalex.org/W2475603208","https://openalex.org/W2775161190","https://openalex.org/W2186046077","https://openalex.org/W2215900700"],"abstract_inverted_index":{"Using":[0],"a":[1,18,31,85,105,131],"restricted":[2],"probability":[3],"sample":[4],"of":[5,111],"269":[6],"participants,":[7],"the":[8,67,76,109],"key":[9],"findings":[10,36],"were:":[11],"(a)":[12],"that":[13,117,147],"negative":[14,20,59,106],"online":[15,27,60,135,158],"reviews":[16,136],"have":[17,104,137],"higher":[19],"impact":[21,69],"on":[22,58,70],"customer":[23,71,112],"equity":[24,72],"than":[25],"positive":[26],"reviews;":[28,61],"this":[29],"is":[30,84],"significant":[32,86,139],"finding":[33,88],"because":[34],"previous":[35],"were":[37],"mainly":[38],"short-term":[39,155],"focus":[40],"(on":[41],"willingness":[42],"to":[43,75,103,125,128],"purchase)":[44],"and":[45,81],"long-term":[46,118],"measurement":[47],"such":[48],"as":[49,73,120],"\u2018customer":[50],"equity'":[51,64],"could":[52,90,115],"provide":[53],"management":[54,92],"with":[55,108,141,157],"new":[56,87],"knowledge":[57],"(b)":[62],"\u2018brand":[63,142],"driver":[65],"has":[66],"greatest":[68],"compared":[74],"other":[77],"two":[78],"drivers":[79,110],"(\u2018value'":[80],"\u2018relationship').":[82],"This":[83,114,144],"which":[89],"assist":[91],"in":[93,130,154],"redirecting":[94],"its":[95],"resources;":[96],"(c)":[97],"brand":[98,121,148],"trust":[99,122,149],"was":[100],"unexpectedly":[101],"found":[102],"relationship":[107,140],"equity.":[113],"be":[116,126,146,151],"outcome":[119],"may":[123,145,150],"prove":[124],"difficult":[127],"measure":[129],"cross-sectional":[132],"study.":[133],"Furthermore,":[134],"no":[138],"trust.'":[143],"more":[152],"important":[153],"outcomes":[156],"reviews.":[159]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2019-08-29T00:00:00"}
