{"id":"https://openalex.org/W2578036529","doi":"https://doi.org/10.4018/jeco.2016100103","title":"Ethical and Managerial Aspects of Social Network Advertisement","display_name":"Ethical and Managerial Aspects of Social Network Advertisement","publication_year":2016,"publication_date":"2016-09-06","ids":{"openalex":"https://openalex.org/W2578036529","doi":"https://doi.org/10.4018/jeco.2016100103","mag":"2578036529"},"language":"en","primary_location":{"id":"doi:10.4018/jeco.2016100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jeco.2016100103","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102911704","display_name":"Alan D. Smith","orcid":"https://orcid.org/0000-0003-2936-8266"},"institutions":[{"id":"https://openalex.org/I178605575","display_name":"Robert Morris University","ror":"https://ror.org/03r24vd05","country_code":"US","type":"education","lineage":["https://openalex.org/I178605575"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Alan D. Smith","raw_affiliation_strings":["Department of Marketing, Robert Morris University, Pittsburgh, PA, USA"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, Robert Morris University, Pittsburgh, PA, USA","institution_ids":["https://openalex.org/I178605575"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021847235","display_name":"O. Felix Offodile","orcid":"https://orcid.org/0000-0002-5467-329X"},"institutions":[{"id":"https://openalex.org/I149910238","display_name":"Kent State University","ror":"https://ror.org/049pfb863","country_code":"US","type":"education","lineage":["https://openalex.org/I149910238"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"O. Felix Offodile","raw_affiliation_strings":["Department of Management and Information Systems, Kent State University, Kent, OH, USA"],"affiliations":[{"raw_affiliation_string":"Department of Management and Information Systems, Kent State University, Kent, OH, USA","institution_ids":["https://openalex.org/I149910238"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5102911704"],"corresponding_institution_ids":["https://openalex.org/I178605575"],"apc_list":null,"apc_paid":null,"fwci":0.9986,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.87193852,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"14","issue":"4","first_page":"28","last_page":"51"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gratification","display_name":"Gratification","score":0.8808515071868896},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.5561248660087585},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.5422438383102417},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.5017571449279785},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4990072250366211},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4673979878425598},{"id":"https://openalex.org/keywords/test","display_name":"Test (biology)","score":0.46526551246643066},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4466201066970825},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.44091588258743286},{"id":"https://openalex.org/keywords/null-hypothesis","display_name":"Null hypothesis","score":0.4179529547691345},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.36000198125839233},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.35090041160583496},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.22769832611083984},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2091202735900879},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.11068612337112427},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.10876697301864624},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.09231194853782654}],"concepts":[{"id":"https://openalex.org/C2778772087","wikidata":"https://www.wikidata.org/wiki/Q17054581","display_name":"Gratification","level":2,"score":0.8808515071868896},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5561248660087585},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.5422438383102417},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.5017571449279785},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4990072250366211},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4673979878425598},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.46526551246643066},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4466201066970825},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.44091588258743286},{"id":"https://openalex.org/C191988596","wikidata":"https://www.wikidata.org/wiki/Q628374","display_name":"Null hypothesis","level":2,"score":0.4179529547691345},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.36000198125839233},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.35090041160583496},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.22769832611083984},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2091202735900879},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11068612337112427},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.10876697301864624},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09231194853782654},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jeco.2016100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jeco.2016100103","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jeco00:v:14:y:2016:i:4:p:28-51","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/JECO.2016100103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5199999809265137,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320310167","display_name":"Eastern Kentucky University","ror":"https://ror.org/012xks909"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W134256436","https://openalex.org/W986380937","https://openalex.org/W1260268685","https://openalex.org/W1557232240","https://openalex.org/W1964834195","https://openalex.org/W1981531558","https://openalex.org/W2012897295","https://openalex.org/W2023707213","https://openalex.org/W2030698836","https://openalex.org/W2039277092","https://openalex.org/W2058788962","https://openalex.org/W2060346383","https://openalex.org/W2065922495","https://openalex.org/W2075858022","https://openalex.org/W2094132506","https://openalex.org/W2106134666","https://openalex.org/W2115517114","https://openalex.org/W2122402440","https://openalex.org/W2125860277","https://openalex.org/W2153134053","https://openalex.org/W2306438974","https://openalex.org/W2993285700"],"related_works":["https://openalex.org/W3183948672","https://openalex.org/W3173606202","https://openalex.org/W3110381201","https://openalex.org/W2948807893","https://openalex.org/W2778153218","https://openalex.org/W2758277628","https://openalex.org/W2748952813","https://openalex.org/W1531601525","https://openalex.org/W2120116197","https://openalex.org/W159653547"],"abstract_inverted_index":{"Social":[0],"networking":[1,63,91,104,164],"systems":[2,64],"are":[3,23,50,106,115,140],"relatively":[4],"new":[5],"to":[6,53,112,119,143,165],"society":[7],"and":[8,130,183,186,200,215,223],"clarification":[9],"on":[10,61,102,127,203],"certain":[11],"aspects":[12,26],"of":[13,27,89,100,152,162,176,193,196,211,221],"the":[14,46,133,159,174,188,194,197,209,218,234],"system":[15],"can":[16,124],"be":[17,125],"obtained":[18],"through":[19],"further":[20,85,109],"research.":[21],"There":[22],"many":[24],"positive":[25,191],"social":[28,62,90,103,163,178],"networks,":[29],"such":[30],"as":[31,52,70,206],"Facebook,":[32,128],"that":[33,155],"organizations":[34,139],"could":[35],"benefit":[36],"from":[37,84,108,208,216],"including":[38],"stronger":[39],"customer":[40],"relationship":[41],"management":[42],"(CRM)":[43],"techniques.":[44],"On":[45],"other":[47],"hand,":[48],"questions":[49],"raised":[51],"whether":[54,76,136],"or":[55,77,137],"not":[56,78,138],"an":[57,66],"organization":[58],"who":[59,95],"advertises":[60],"experiences":[65],"increase":[67],"in":[68,158,233],"sales":[69],"a":[71,97,150],"result.":[72],"It":[73],"is":[74],"unclear":[75],"these":[79,87,113,167],"advertisements":[80],"actually":[81],"deter":[82],"individuals":[83,94],"using":[86,141],"types":[88],"systems.":[92],"If":[93],"spend":[96],"large":[98],"amount":[99,122],"time":[101],"sites":[105],"deterred":[107],"usage":[110],"due":[111],"advertisements,":[114],"there":[116],"any":[117],"benefits":[118],"them?":[120],"Significant":[121],"information":[123],"relayed":[126],"MySpace":[129],"Twitter,":[131],"but":[132],"question":[134],"remains":[135],"this":[142],"their":[144],"advantage.":[145],"The":[146,169],"present":[147],"study":[148],"used":[149],"sample":[151],"working":[153],"professionals":[154],"were":[156,231],"knowledgeable":[157],"various":[160],"options":[161],"test":[166],"assumptions.":[168],"three":[170,227],"hypotheses":[171,230],"dealt":[172],"with":[173,190],"interplay":[175,189],"online":[177],"networking,":[179],"advertising":[180],"effectiveness,":[181],"gender":[182],"age":[184],"trends,":[185],"remaining":[187],"comments":[192],"use":[195],"\u2018like'":[198],"function":[199],"its":[201],"impacts":[202],"consumer":[204],"behavior,":[205],"derived":[207],"review":[210],"relevant":[212],"operations":[213],"literature":[214],"applying":[217],"basic":[219],"tenants":[220],"Uses":[222],"Gratification":[224],"Theory.":[225],"All":[226],"specific":[228],"research":[229],"accepted":[232],"null":[235],"form.":[236]},"counts_by_year":[{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}