{"id":"https://openalex.org/W757807899","doi":"https://doi.org/10.4018/jeco.2015010104","title":"Bidirectional Role of Accuracy and Recognition in Internet-Based Targeted Advertising","display_name":"Bidirectional Role of Accuracy and Recognition in Internet-Based Targeted Advertising","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W757807899","doi":"https://doi.org/10.4018/jeco.2015010104","mag":"757807899"},"language":"en","primary_location":{"id":"doi:10.4018/jeco.2015010104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jeco.2015010104","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053242234","display_name":"Zhao Jiang","orcid":"https://orcid.org/0000-0002-8773-1695"},"institutions":[{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiang Zhao","raw_affiliation_strings":["School of Economics and Management, Southeast University, Nanjing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Southeast University, Nanjing, China","institution_ids":["https://openalex.org/I76569877"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043663521","display_name":"Shue Mei","orcid":"https://orcid.org/0000-0002-0526-1993"},"institutions":[{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shu-e Mei","raw_affiliation_strings":["School of Economics and Management, Southeast University, Nanjing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Southeast University, Nanjing, China","institution_ids":["https://openalex.org/I76569877"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100298205","display_name":"Weijun Zhong","orcid":null},"institutions":[{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wei-jun Zhong","raw_affiliation_strings":["School of Economics and Management, Southeast University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Southeast University, China","institution_ids":["https://openalex.org/I76569877"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I76569877"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.01530458,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"13","issue":"1","first_page":"50","last_page":"66"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/economic-surplus","display_name":"Economic surplus","score":0.7274830341339111},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.6987330913543701},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6682610511779785},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5923393964767456},{"id":"https://openalex.org/keywords/monopolistic-competition","display_name":"Monopolistic competition","score":0.5709643363952637},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5586103796958923},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5486758351325989},{"id":"https://openalex.org/keywords/informative-advertising","display_name":"Informative advertising","score":0.5371333956718445},{"id":"https://openalex.org/keywords/premise","display_name":"Premise","score":0.5337914228439331},{"id":"https://openalex.org/keywords/advertising-research","display_name":"Advertising research","score":0.5076125860214233},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4885590970516205},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.46902456879615784},{"id":"https://openalex.org/keywords/price-discrimination","display_name":"Price discrimination","score":0.44351476430892944},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.44038817286491394},{"id":"https://openalex.org/keywords/native-advertising","display_name":"Native advertising","score":0.42569267749786377},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.4235658347606659},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3943560719490051},{"id":"https://openalex.org/keywords/welfare","display_name":"Welfare","score":0.38572487235069275},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.333243191242218},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2716132402420044},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.24512562155723572}],"concepts":[{"id":"https://openalex.org/C167393938","wikidata":"https://www.wikidata.org/wiki/Q268617","display_name":"Economic surplus","level":3,"score":0.7274830341339111},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.6987330913543701},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6682610511779785},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5923393964767456},{"id":"https://openalex.org/C80799131","wikidata":"https://www.wikidata.org/wiki/Q379579","display_name":"Monopolistic competition","level":3,"score":0.5709643363952637},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5586103796958923},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5486758351325989},{"id":"https://openalex.org/C101336063","wikidata":"https://www.wikidata.org/wiki/Q6031290","display_name":"Informative advertising","level":5,"score":0.5371333956718445},{"id":"https://openalex.org/C2778023277","wikidata":"https://www.wikidata.org/wiki/Q321703","display_name":"Premise","level":2,"score":0.5337914228439331},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.5076125860214233},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4885590970516205},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.46902456879615784},{"id":"https://openalex.org/C101472132","wikidata":"https://www.wikidata.org/wiki/Q835678","display_name":"Price discrimination","level":2,"score":0.44351476430892944},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.44038817286491394},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.42569267749786377},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.4235658347606659},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3943560719490051},{"id":"https://openalex.org/C100243477","wikidata":"https://www.wikidata.org/wiki/Q12002092","display_name":"Welfare","level":2,"score":0.38572487235069275},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.333243191242218},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2716132402420044},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.24512562155723572},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2781127519","wikidata":"https://www.wikidata.org/wiki/Q43637","display_name":"Monopoly","level":2,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jeco.2015010104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jeco.2015010104","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jeco00:v:13:y:2015:i:1:p:50-66","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2015010104","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W1814024011","https://openalex.org/W1965359549","https://openalex.org/W1966232736","https://openalex.org/W1986782128","https://openalex.org/W2014460112","https://openalex.org/W2043673033","https://openalex.org/W2063978621","https://openalex.org/W2068013391","https://openalex.org/W2106108342","https://openalex.org/W2108310498","https://openalex.org/W2128946504","https://openalex.org/W2133666991","https://openalex.org/W2138424453","https://openalex.org/W2140541745","https://openalex.org/W2147717586","https://openalex.org/W2149701684","https://openalex.org/W2152518947","https://openalex.org/W2158465044","https://openalex.org/W2253525698","https://openalex.org/W2270877464","https://openalex.org/W2913187784","https://openalex.org/W3122041884","https://openalex.org/W3122146647","https://openalex.org/W3122601887","https://openalex.org/W3125078868","https://openalex.org/W3150152898"],"related_works":["https://openalex.org/W2612879765","https://openalex.org/W2346030802","https://openalex.org/W580628719","https://openalex.org/W2913055349","https://openalex.org/W3126656022","https://openalex.org/W3121361335","https://openalex.org/W4221108817","https://openalex.org/W2239127536","https://openalex.org/W2972669938","https://openalex.org/W2371012911"],"abstract_inverted_index":{"The":[0,73,121,159],"effective":[1],"media":[2,28],"strategy":[3],"in":[4,15,101,155,179],"advertising":[5,27,40,86,131,164,183,201],"is":[6,32,107,119,190],"gradually":[7],"becoming":[8],"the":[9,16,22,42,52,60,80,96,102,110,116,128,156,173,180,193,198,209],"premise":[10],"of":[11,18,25,62,83,98,115,151,161,182,197,212],"company":[12],"that":[13,112,192],"lives":[14],"competition":[17],"marketing.":[19],"Due":[20],"to":[21,37,41,54],"rapid":[23],"growth":[24],"new":[26],"and":[29,65,70,92,139,153,185,195],"technologies,":[30],"it":[31,189],"possible":[33],"for":[34,208],"a":[35,47,76,125,166,176,206,213],"firm":[36],"precisely":[38],"target":[39,103],"potential":[43],"consumer":[44],"segment":[45,118],"within":[46,124],"market.":[48,214],"This":[49],"research":[50],"explores":[51],"extent":[53],"which":[55,146],"an":[56],"advertiser":[57],"should":[58],"regulate":[59],"quality":[61,82],"its":[63],"targeting":[64,81],"effect":[66],"on":[67,148,169],"consumers'":[68,137],"surplus":[69,138],"social":[71,140,157],"welfare.":[72],"authors":[74,122],"present":[75],"theoretic":[77],"model":[78],"measuring":[79],"internet-based":[84,162],"targeted":[85,117,130,163,200],"with":[87,143],"two":[88],"measures":[89,95],"termed":[90],"accuracy":[91,152,174,194],"recognition.":[93],"Accuracy":[94],"possibility":[97],"correct":[99],"prediction":[100],"segment,":[104],"while":[105],"recognition":[106,154,160,196],"defined":[108],"as":[109,205],"probability":[111],"any":[113],"member":[114],"identified.":[120],"demonstrate,":[123],"monopolistic":[126],"framework,":[127],"online":[129,199],"might":[132],"lower":[133],"or":[134],"increase":[135],"both":[136],"welfare":[141],"compared":[142],"mass":[144],"advertising,":[145],"depends":[147],"different":[149],"range":[150],"media.":[158],"plays":[165,175],"positive":[167],"role":[168,178],"equilibrium":[170,186],"price,":[171],"whereas":[172],"negative":[177],"regulation":[181],"intensity":[184],"price.":[187],"Therefore,":[188],"believed":[191],"can":[202],"be":[203],"used":[204],"lever":[207],"strategic":[210],"segmentation":[211]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-06-11T06:19:23.411458","created_date":"2025-10-10T00:00:00"}
