{"id":"https://openalex.org/W2061983476","doi":"https://doi.org/10.4018/jeco.2004100106","title":"Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model","display_name":"Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model","publication_year":2004,"publication_date":"2004-10-01","ids":{"openalex":"https://openalex.org/W2061983476","doi":"https://doi.org/10.4018/jeco.2004100106","mag":"2061983476"},"language":"en","primary_location":{"id":"doi:10.4018/jeco.2004100106","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jeco.2004100106","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074171429","display_name":"Irvine Clarke","orcid":"https://orcid.org/0000-0002-4582-7533"},"institutions":[{"id":"https://openalex.org/I11883440","display_name":"James Madison University","ror":"https://ror.org/028pmsz77","country_code":"US","type":"education","lineage":["https://openalex.org/I11883440"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Irvine Clarke III","raw_affiliation_strings":["James Madison University, USA","(James Madison University, USA)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"James Madison University, USA","institution_ids":["https://openalex.org/I11883440"]},{"raw_affiliation_string":"(James Madison University, USA)","institution_ids":["https://openalex.org/I11883440"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5108156411","display_name":"Theresa B. Flaherty","orcid":null},"institutions":[{"id":"https://openalex.org/I11883440","display_name":"James Madison University","ror":"https://ror.org/028pmsz77","country_code":"US","type":"education","lineage":["https://openalex.org/I11883440"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Theresa B. Flaherty","raw_affiliation_strings":["James Madison University, USA","(James Madison University, USA)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"James Madison University, USA","institution_ids":["https://openalex.org/I11883440"]},{"raw_affiliation_string":"(James Madison University, USA)","institution_ids":["https://openalex.org/I11883440"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I11883440"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.17605148,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"2","issue":"4","first_page":"75","last_page":"89"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.7116000056266785,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.7116000056266785,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.6676999926567078,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6675999760627747,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brick-and-mortar","display_name":"Brick and mortar","score":0.8513731956481934},{"id":"https://openalex.org/keywords/brick","display_name":"Brick","score":0.6602697372436523},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6310782432556152},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.4956094026565552},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4632142186164856},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2295701503753662},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.20784929394721985},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.15270906686782837},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.14832261204719543},{"id":"https://openalex.org/keywords/civil-engineering","display_name":"Civil engineering","score":0.09976443648338318}],"concepts":[{"id":"https://openalex.org/C2780319250","wikidata":"https://www.wikidata.org/wiki/Q726870","display_name":"Brick and mortar","level":3,"score":0.8513731956481934},{"id":"https://openalex.org/C154226666","wikidata":"https://www.wikidata.org/wiki/Q40089","display_name":"Brick","level":2,"score":0.6602697372436523},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6310782432556152},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.4956094026565552},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4632142186164856},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2295701503753662},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.20784929394721985},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15270906686782837},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.14832261204719543},{"id":"https://openalex.org/C147176958","wikidata":"https://www.wikidata.org/wiki/Q77590","display_name":"Civil engineering","level":1,"score":0.09976443648338318}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jeco.2004100106","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jeco.2004100106","pdf_url":null,"source":{"id":"https://openalex.org/S96210769","display_name":"Journal of Electronic Commerce in Organizations","issn_l":"1539-2929","issn":["1539-2929","1539-2937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Electronic Commerce in Organizations","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jeco00:v:2:y:2004:i:4:p:75-89","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2004100106","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality Education","score":0.4699999988079071,"id":"https://metadata.un.org/sdg/4"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2383709437","https://openalex.org/W2966331032","https://openalex.org/W2032857991","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2350178196","https://openalex.org/W2187644337","https://openalex.org/W2354909830","https://openalex.org/W3047891072","https://openalex.org/W4298108650"],"abstract_inverted_index":{"This":[0,36],"article":[1],"addresses":[2],"some":[3],"of":[4],"the":[5,18,33,45,61],"unique":[6],"challenges":[7],"faced":[8],"as":[9,88],"small":[10,25,53,83],"businesses":[11],"try":[12],"to":[13,58,60],"establish":[14],"a":[15,24,41,52,89,94],"presence":[16],"in":[17,71],"fiercely":[19],"competitive":[20],"online":[21],"marketplace.":[22],"Specifically,":[23],"fragrance/aromatherapy":[26],"boutique":[27],"(named":[28],"The":[29],"Scent":[30],"Network)":[31],"is":[32,80],"organization":[34],"examined.":[35],"brick-and-mortar":[37],"retailer":[38],"evolved":[39],"into":[40],"bricks-and-clicks":[42],"model":[43],"while":[44],"business":[46,84],"owner":[47],"had":[48],"little":[49,56],"IT":[50],"experience,":[51],"budget,":[54],"and":[55,91],"time":[57],"devote":[59],"Web":[62],"site.":[63],"More":[64],"failures":[65],"were":[66],"experienced":[67],"than":[68],"successes,":[69],"resulting":[70],"numerous":[72],"\u201clessons":[73],"learned\u201d.":[74],"By":[75],"sharing":[76],"these":[77],"experiences,":[78],"it":[79],"hoped":[81],"that":[82],"owners":[85],"find":[86],"success":[87],"\u201cdot.com\u201d":[90],"avoid":[92],"becoming":[93],"\u201cdot.gone\u201d.":[95]},"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-06-11T06:19:23.411458","created_date":"2016-06-24T00:00:00"}
