{"id":"https://openalex.org/W2009508973","doi":"https://doi.org/10.4018/jebr.2010100101","title":"Effects of Website Interactivity on e-Loyalty","display_name":"Effects of Website Interactivity on e-Loyalty","publication_year":2010,"publication_date":"2010-10-01","ids":{"openalex":"https://openalex.org/W2009508973","doi":"https://doi.org/10.4018/jebr.2010100101","mag":"2009508973"},"language":"en","primary_location":{"id":"doi:10.4018/jebr.2010100101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jebr.2010100101","pdf_url":null,"source":{"id":"https://openalex.org/S77020770","display_name":"International Journal of E-Business Research","issn_l":"1548-1131","issn":["1548-1131","1548-114X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of E-Business Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008849764","display_name":"Wen-Jang Jih","orcid":null},"institutions":[{"id":"https://openalex.org/I169615421","display_name":"Middle Tennessee State University","ror":"https://ror.org/02n1hzn07","country_code":"US","type":"education","lineage":["https://openalex.org/I169615421"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Wen-Jang Jih","raw_affiliation_strings":["Middle Tennessee State University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Middle Tennessee State University, USA","institution_ids":["https://openalex.org/I169615421"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011728070","display_name":"Su-Fang Lee","orcid":null},"institutions":[{"id":"https://openalex.org/I207776796","display_name":"Overseas Chinese University","ror":"https://ror.org/01j9jq089","country_code":"TW","type":"education","lineage":["https://openalex.org/I207776796"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Su-Fang Lee","raw_affiliation_strings":["Overseas Chinese University, Taiwan","Overseas Chinese University, Taiwan#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Overseas Chinese University, Taiwan","institution_ids":["https://openalex.org/I207776796"]},{"raw_affiliation_string":"Overseas Chinese University, Taiwan#TAB#","institution_ids":["https://openalex.org/I207776796"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002098254","display_name":"Yuan-Cheng Tsai","orcid":null},"institutions":[{"id":"https://openalex.org/I207776796","display_name":"Overseas Chinese University","ror":"https://ror.org/01j9jq089","country_code":"TW","type":"education","lineage":["https://openalex.org/I207776796"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yuan-Cheng Tsai","raw_affiliation_strings":["Overseas Chinese University, Taiwan","Overseas Chinese University, Taiwan#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Overseas Chinese University, Taiwan","institution_ids":["https://openalex.org/I207776796"]},{"raw_affiliation_string":"Overseas Chinese University, Taiwan#TAB#","institution_ids":["https://openalex.org/I207776796"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5008849764"],"corresponding_institution_ids":["https://openalex.org/I169615421"],"apc_list":null,"apc_paid":null,"fwci":0.5091,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.7959793,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"6","issue":"4","first_page":"1","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.815770149230957},{"id":"https://openalex.org/keywords/interactivity","display_name":"Interactivity","score":0.7713332176208496},{"id":"https://openalex.org/keywords/loyalty-business-model","display_name":"Loyalty business model","score":0.7074403762817383},{"id":"https://openalex.org/keywords/loyalty-program","display_name":"Loyalty program","score":0.58139568567276},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5346720814704895},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5187326073646545},{"id":"https://openalex.org/keywords/transactional-leadership","display_name":"Transactional leadership","score":0.5126968622207642},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.37620630860328674},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3076797127723694},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2495245635509491},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.18188631534576416},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.173241525888443},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.1665116250514984}],"concepts":[{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.815770149230957},{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.7713332176208496},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.7074403762817383},{"id":"https://openalex.org/C2778945127","wikidata":"https://www.wikidata.org/wiki/Q1426546","display_name":"Loyalty program","level":5,"score":0.58139568567276},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5346720814704895},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5187326073646545},{"id":"https://openalex.org/C68489960","wikidata":"https://www.wikidata.org/wiki/Q2370659","display_name":"Transactional leadership","level":2,"score":0.5126968622207642},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37620630860328674},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3076797127723694},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2495245635509491},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18188631534576416},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.173241525888443},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1665116250514984},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jebr.2010100101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/jebr.2010100101","pdf_url":null,"source":{"id":"https://openalex.org/S77020770","display_name":"International Journal of E-Business Research","issn_l":"1548-1131","issn":["1548-1131","1548-114X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of E-Business Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jebr00:v:6:y:2010:i:4:p:1-12","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jebr.2010100101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W38438247","https://openalex.org/W568501677","https://openalex.org/W642348633","https://openalex.org/W1514943412","https://openalex.org/W1517427952","https://openalex.org/W1564211670","https://openalex.org/W1594945480","https://openalex.org/W1801780117","https://openalex.org/W1957555229","https://openalex.org/W1975694814","https://openalex.org/W1987258130","https://openalex.org/W2003825788","https://openalex.org/W2037710531","https://openalex.org/W2072296808","https://openalex.org/W2102467277","https://openalex.org/W2105420938","https://openalex.org/W2115026942","https://openalex.org/W2115612291","https://openalex.org/W2122912498","https://openalex.org/W2150405874","https://openalex.org/W2316836042","https://openalex.org/W2325820331","https://openalex.org/W2339072394","https://openalex.org/W2564148891","https://openalex.org/W2589062757","https://openalex.org/W2888657861","https://openalex.org/W2993968614","https://openalex.org/W3027506207","https://openalex.org/W4229566590","https://openalex.org/W4231469103"],"related_works":["https://openalex.org/W3107736369","https://openalex.org/W782568705","https://openalex.org/W2111034968","https://openalex.org/W3024507329","https://openalex.org/W3113150333","https://openalex.org/W2389397154","https://openalex.org/W2141148255","https://openalex.org/W2469901228","https://openalex.org/W2277816436","https://openalex.org/W1988526719"],"abstract_inverted_index":{"This":[0,96],"study":[1,76],"examines":[2],"the":[3,16,62,67,78,173],"impact":[4],"of":[5,8,50,69,81,89,101,107,113,166],"major":[6],"considerations":[7],"commercial":[9],"website":[10,14,82,90,102],"design":[11],"and":[12,20,27,93,119],"management,":[13],"interactivity,":[15],"important":[17],"performance":[18],"factor,":[19],"customer":[21,35,40],"loyalty.":[22,95,121,135,159,181],"Meaningful":[23],"interactions":[24],"with":[25],"existing":[26],"potential":[28],"customers":[29,174],"allow":[30],"e-commerce":[31],"firms":[32,137,161],"to":[33,58,127,130,140,148,155,170,172],"enhance":[34],"loyalty":[36,43,92,103,115,118,124,132,154],"by":[37,66],"providing":[38],"satisfactory":[39],"experience.":[41],"Customer":[42],"is":[44,125],"a":[45,145,164],"composite":[46],"construct,":[47],"yet":[48],"consists":[49],"multiple":[51],"dimensions":[52],"that":[53],"do":[54],"not":[55],"necessarily":[56],"contribute":[57,128],"repeat":[59],"purchase":[60],"in":[61,72,144],"same":[63],"manner.":[64],"Guided":[65],"concept":[68],"social":[70,73],"exchange":[71],"psychology,":[74],"this":[75],"investigates":[77],"causal":[79],"effect":[80],"interactivity":[83],"on":[84,104,116,176,179],"two":[85],"conceptually":[86],"distinctive":[87],"types":[88,106],"loyalty\u2014transactional":[91],"relational":[94,117,123,158],"paper":[97],"finds":[98],"positive":[99,111],"effects":[100,112],"both":[105],"loyalty,":[108],"while":[109],"revealing":[110],"transactional":[114,134,153,180],"overall":[120,131],"Furthermore,":[122],"found":[126],"more":[129,151,156],"than":[133],"E-commerce":[136],"are":[138],"advised":[139],"offer":[141],"attractive":[142],"incentives":[143],"systematical":[146],"manner":[147],"gradually":[149],"convert":[150],"temporary":[152],"long-term":[157],"Finally,":[160],"must":[162],"devise":[163],"portfolio":[165],"different":[167,177],"marketing":[168],"strategies":[169],"cater":[171],"located":[175],"points":[178]},"counts_by_year":[{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
