{"id":"https://openalex.org/W2044248305","doi":"https://doi.org/10.4018/jabim.2010010104","title":"Blue Ocean Strategy","display_name":"Blue Ocean Strategy","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W2044248305","doi":"https://doi.org/10.4018/jabim.2010010104","mag":"2044248305"},"language":"en","primary_location":{"id":"doi:10.4018/jabim.2010010104","is_oa":true,"landing_page_url":"https://doi.org/10.4018/jabim.2010010104","pdf_url":null,"source":{"id":"https://openalex.org/S164447516","display_name":"International Journal of Asian Business and Information Management","issn_l":"1947-9638","issn":["1947-9638","1947-9646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Asian Business and Information Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.4018/jabim.2010010104","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017621217","display_name":"Vinay Sharma","orcid":"https://orcid.org/0000-0002-8507-7298"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Vinay Sharma","raw_affiliation_strings":["Indian Institute of Technology, India","Indian Institute of Technology (India)"],"affiliations":[{"raw_affiliation_string":"Indian Institute of Technology, India","institution_ids":[]},{"raw_affiliation_string":"Indian Institute of Technology (India)","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043281939","display_name":"Piyush Seth","orcid":null},"institutions":[{"id":"https://openalex.org/I2802142657","display_name":"Sahara Hospital","ror":"https://ror.org/01xrnpj63","country_code":"IN","type":"healthcare","lineage":["https://openalex.org/I2802142657"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Piyush Seth","raw_affiliation_strings":["Sahara Arts and Management Academy, India"],"affiliations":[{"raw_affiliation_string":"Sahara Arts and Management Academy, India","institution_ids":["https://openalex.org/I2802142657"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062050843","display_name":"Shujauddin Niyazi","orcid":null},"institutions":[{"id":"https://openalex.org/I2802142657","display_name":"Sahara Hospital","ror":"https://ror.org/01xrnpj63","country_code":"IN","type":"healthcare","lineage":["https://openalex.org/I2802142657"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Shujauddin Niyazi","raw_affiliation_strings":["Sahara Arts and Management Academy, India"],"affiliations":[{"raw_affiliation_string":"Sahara Arts and Management Academy, India","institution_ids":["https://openalex.org/I2802142657"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5017621217"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.735,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.83701114,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"1","issue":"1","first_page":"32","last_page":"41"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.9628999829292297,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/globe","display_name":"Globe","score":0.6726589202880859},{"id":"https://openalex.org/keywords/entrepreneurship","display_name":"Entrepreneurship","score":0.6595094203948975},{"id":"https://openalex.org/keywords/core","display_name":"Core (optical fiber)","score":0.6185551881790161},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6042123436927795},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.5982214212417603},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4383885860443115},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.3316809833049774},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.17842569947242737},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.16516515612602234},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.12140032649040222},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.11200132966041565},{"id":"https://openalex.org/keywords/biology","display_name":"Biology","score":0.0839119553565979}],"concepts":[{"id":"https://openalex.org/C2775899829","wikidata":"https://www.wikidata.org/wiki/Q3109007","display_name":"Globe","level":2,"score":0.6726589202880859},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.6595094203948975},{"id":"https://openalex.org/C2164484","wikidata":"https://www.wikidata.org/wiki/Q5170150","display_name":"Core (optical fiber)","level":2,"score":0.6185551881790161},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6042123436927795},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5982214212417603},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4383885860443115},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3316809833049774},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.17842569947242737},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.16516515612602234},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.12140032649040222},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11200132966041565},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0839119553565979},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/jabim.2010010104","is_oa":true,"landing_page_url":"https://doi.org/10.4018/jabim.2010010104","pdf_url":null,"source":{"id":"https://openalex.org/S164447516","display_name":"International Journal of Asian Business and Information Management","issn_l":"1947-9638","issn":["1947-9638","1947-9646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Asian Business and Information Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jabim0:v:1:y:2010:i:1:p:32-41","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jabim.2010010104","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.4018/jabim.2010010104","is_oa":true,"landing_page_url":"https://doi.org/10.4018/jabim.2010010104","pdf_url":null,"source":{"id":"https://openalex.org/S164447516","display_name":"International Journal of Asian Business and Information Management","issn_l":"1947-9638","issn":["1947-9638","1947-9646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Asian Business and Information Management","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.6000000238418579,"id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W1535803599","https://openalex.org/W1567215247","https://openalex.org/W2021751042","https://openalex.org/W2047773221","https://openalex.org/W2087933684"],"related_works":["https://openalex.org/W3171758779","https://openalex.org/W2767116702","https://openalex.org/W2096240499","https://openalex.org/W3082990362","https://openalex.org/W2367159863","https://openalex.org/W3177097028","https://openalex.org/W3205785372","https://openalex.org/W4289869228","https://openalex.org/W4294030731","https://openalex.org/W1513741241"],"abstract_inverted_index":{"This":[0],"paper":[1,37,74],"emphasizes":[2,75],"on":[3],"the":[4,15,25,30,53,56,64,73,77,84,94],"role":[5],"of":[6,11,17,32,42,52,59,67,79,86,97],"entrepreneurship":[7,60,80],"in":[8,29,61,83],"economic":[9],"development":[10,85],"a":[12],"society":[13],"with":[14,82],"perspective":[16],"Blue":[18,68,98],"Ocean":[19,69,99],"strategy":[20],"used":[21],"by":[22],"organizations":[23,43],"across":[24],"globe":[26],"and":[27,49,55],"especially":[28],"context":[31],"Indian":[33],"rural":[34,47,87],"markets.":[35],"The":[36],"also":[38],"utilizes":[39],"live":[40],"examples":[41],"going":[44],"towards":[45],"uncontested":[46],"markets":[48],"is":[50],"suggestive":[51],"crux":[54],"core":[57,65],"definition":[58],"correlation":[62],"to":[63],"philosophy":[66],"strategy.":[70,100],"In":[71],"addition,":[72],"that":[76],"soul":[78],"lies":[81],"markets,":[88],"which":[89],"can":[90],"be":[91],"done":[92],"through":[93],"effective":[95],"utilization":[96]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2016-06-24T00:00:00"}