{"id":"https://openalex.org/W91985540","doi":"https://doi.org/10.4018/irmj.2013040102","title":"The Right Format of Internet Advertising (RFIA)","display_name":"The Right Format of Internet Advertising (RFIA)","publication_year":2013,"publication_date":"2013-04-01","ids":{"openalex":"https://openalex.org/W91985540","doi":"https://doi.org/10.4018/irmj.2013040102","mag":"91985540"},"language":"en","primary_location":{"id":"doi:10.4018/irmj.2013040102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/irmj.2013040102","pdf_url":null,"source":{"id":"https://openalex.org/S114639657","display_name":"Information Resources Management Journal","issn_l":"1040-1628","issn":["1040-1628","1533-7979"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Resources Management Journal","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046888340","display_name":"Payam Hanafizadeh","orcid":"https://orcid.org/0000-0002-5233-987X"},"institutions":[{"id":"https://openalex.org/I200432940","display_name":"Allameh Tabataba'i University","ror":"https://ror.org/02cc4gc68","country_code":"IR","type":"education","lineage":["https://openalex.org/I200432940"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Payam Hanafizadeh","raw_affiliation_strings":["Department of Industrial Management, Allameh Tabataba\u2019i University, Tehran, Iran"],"raw_orcid":"https://orcid.org/0000-0002-5233-987X","affiliations":[{"raw_affiliation_string":"Department of Industrial Management, Allameh Tabataba\u2019i University, Tehran, Iran","institution_ids":["https://openalex.org/I200432940"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002648207","display_name":"Mehdi Behboudi","orcid":null},"institutions":[{"id":"https://openalex.org/I197220011","display_name":"Qazvin Islamic Azad University","ror":"https://ror.org/023kjn321","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433","https://openalex.org/I197220011"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Mehdi Behboudi","raw_affiliation_strings":["Department of Business Management, School of Management and Accountancy, Islamic Azad University, Qazvin Branch, Qazvin, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Management, School of Management and Accountancy, Islamic Azad University, Qazvin Branch, Qazvin, Iran","institution_ids":["https://openalex.org/I197220011"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5046888340"],"corresponding_institution_ids":["https://openalex.org/I200432940"],"apc_list":null,"apc_paid":null,"fwci":0.6973,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.77838687,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"26","issue":"2","first_page":"20","last_page":"42"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.7772919535636902},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.7407736778259277},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.7093684077262878},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.6786862015724182},{"id":"https://openalex.org/keywords/advertising-research","display_name":"Advertising research","score":0.6733841896057129},{"id":"https://openalex.org/keywords/native-advertising","display_name":"Native advertising","score":0.6300398111343384},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5567281246185303},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5225145816802979},{"id":"https://openalex.org/keywords/antecedent","display_name":"Antecedent (behavioral psychology)","score":0.5140805840492249},{"id":"https://openalex.org/keywords/informative-advertising","display_name":"Informative advertising","score":0.5015404224395752},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.33288177847862244},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.24084904789924622},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.23294347524642944},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09203878045082092}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7772919535636902},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.7407736778259277},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.7093684077262878},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.6786862015724182},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.6733841896057129},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.6300398111343384},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5567281246185303},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5225145816802979},{"id":"https://openalex.org/C2781256819","wikidata":"https://www.wikidata.org/wiki/Q16828835","display_name":"Antecedent (behavioral psychology)","level":2,"score":0.5140805840492249},{"id":"https://openalex.org/C101336063","wikidata":"https://www.wikidata.org/wiki/Q6031290","display_name":"Informative advertising","level":5,"score":0.5015404224395752},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.33288177847862244},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24084904789924622},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.23294347524642944},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09203878045082092},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/irmj.2013040102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/irmj.2013040102","pdf_url":null,"source":{"id":"https://openalex.org/S114639657","display_name":"Information Resources Management Journal","issn_l":"1040-1628","issn":["1040-1628","1533-7979"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Resources Management Journal","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:rmj000:v:26:y:2013:i:2:p:20-42","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/irmj.2013040102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":72,"referenced_works":["https://openalex.org/W6429912","https://openalex.org/W34765331","https://openalex.org/W120596818","https://openalex.org/W161880108","https://openalex.org/W1490068665","https://openalex.org/W1517252135","https://openalex.org/W1539896512","https://openalex.org/W1555512354","https://openalex.org/W1698992669","https://openalex.org/W1701997457","https://openalex.org/W1729409238","https://openalex.org/W1837341326","https://openalex.org/W1968673216","https://openalex.org/W1969453545","https://openalex.org/W1979163634","https://openalex.org/W1988174397","https://openalex.org/W1992311014","https://openalex.org/W1996606444","https://openalex.org/W1998623504","https://openalex.org/W2000775069","https://openalex.org/W2006567528","https://openalex.org/W2007690016","https://openalex.org/W2007730130","https://openalex.org/W2013372156","https://openalex.org/W2018212144","https://openalex.org/W2023505872","https://openalex.org/W2026924811","https://openalex.org/W2029633220","https://openalex.org/W2031410228","https://openalex.org/W2035209833","https://openalex.org/W2035581582","https://openalex.org/W2037883762","https://openalex.org/W2038795595","https://openalex.org/W2040883528","https://openalex.org/W2063271080","https://openalex.org/W2063612893","https://openalex.org/W2063654512","https://openalex.org/W2063881964","https://openalex.org/W2066715562","https://openalex.org/W2067889427","https://openalex.org/W2069630444","https://openalex.org/W2069688249","https://openalex.org/W2073048722","https://openalex.org/W2074264961","https://openalex.org/W2077714657","https://openalex.org/W2078514218","https://openalex.org/W2079084267","https://openalex.org/W2079280718","https://openalex.org/W2086753750","https://openalex.org/W2088883922","https://openalex.org/W2093542549","https://openalex.org/W2099342631","https://openalex.org/W2102848487","https://openalex.org/W2125542699","https://openalex.org/W2139365147","https://openalex.org/W2145663193","https://openalex.org/W2152815940","https://openalex.org/W2156022826","https://openalex.org/W2157247555","https://openalex.org/W2160460894","https://openalex.org/W2283234703","https://openalex.org/W2337778317","https://openalex.org/W2342187983","https://openalex.org/W2416868893","https://openalex.org/W2418436347","https://openalex.org/W2595519040","https://openalex.org/W2891320507","https://openalex.org/W2911079845","https://openalex.org/W3096852520","https://openalex.org/W4246365842","https://openalex.org/W4255550442","https://openalex.org/W6619129309"],"related_works":["https://openalex.org/W2913055349","https://openalex.org/W2346030802","https://openalex.org/W3126656022","https://openalex.org/W324811437","https://openalex.org/W3150755883","https://openalex.org/W2808612796","https://openalex.org/W3197599305","https://openalex.org/W2169639085","https://openalex.org/W1774906551","https://openalex.org/W2569429894"],"abstract_inverted_index":{"This":[0],"study":[1,39,51],"was":[2,102],"designed":[3],"to":[4,38,62,75,123],"provide":[5],"some":[6],"insights":[7],"into":[8],"how":[9,58,109],"Iranian":[10],"marketers":[11,59,110],"can":[12,111],"find":[13,63,112],"the":[14,43,64,76,113,125,130],"right":[15,44,65,77,114,131],"format":[16,45,66,78,115,132],"of":[17,46,67,79,116,133],"Internet":[18,24,47,68,80,117,134],"advertising.":[19,48,69,118,135],"Recent":[20],"negative":[21],"trends":[22],"in":[23],"advertising,":[25],"such":[26],"as":[27],"\u201cbanner":[28],"blindness\u201d":[29],"and":[30,98],"extremely":[31],"low":[32],"click-through":[33],"rates,":[34],"make":[35],"it":[36],"imperative":[37],"various":[40],"factors":[41],"affecting":[42],"Therefore,":[49],"this":[50],"builds":[52],"a":[53],"comprehensive":[54],"theoretical":[55],"model":[56],"explaining":[57,129],"are":[60],"able":[61],"Accordingly,":[70],"seven":[71],"latent":[72],"variables":[73],"related":[74],"advertising":[81,96],"were":[82],"examined:":[83],"objective":[84],"ad":[85,88,94],"features,":[86,89],"subjective":[87],"product":[90],"type,":[91],"user":[92],"types,":[93,95],"strategy,":[97],"ICT":[99],"condition.":[100],"It":[101],"found":[103,122],"that":[104],"these":[105],"constructs":[106],"successfully":[107],"explain":[108],"Product":[119],"involvement":[120],"is":[121],"be":[124],"most":[126],"significant":[127],"antecedent":[128]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}
