{"id":"https://openalex.org/W2287349919","doi":"https://doi.org/10.4018/ijwsr.2015100101","title":"An Advertiser-Centric Cooperative Mechanism in Smartphone Advertising Based on Stackelberg Game Analysis","display_name":"An Advertiser-Centric Cooperative Mechanism in Smartphone Advertising Based on Stackelberg Game Analysis","publication_year":2015,"publication_date":"2015-10-01","ids":{"openalex":"https://openalex.org/W2287349919","doi":"https://doi.org/10.4018/ijwsr.2015100101","mag":"2287349919"},"language":"en","primary_location":{"id":"doi:10.4018/ijwsr.2015100101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijwsr.2015100101","pdf_url":null,"source":{"id":"https://openalex.org/S119470311","display_name":"International Journal of Web Services Research","issn_l":"1545-7362","issn":["1545-7362","1546-5004"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Web Services Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043565065","display_name":"Hong Yao","orcid":"https://orcid.org/0000-0002-0367-9528"},"institutions":[{"id":"https://openalex.org/I3124059619","display_name":"China University of Geosciences","ror":"https://ror.org/04gcegc37","country_code":"CN","type":"education","lineage":["https://openalex.org/I3124059619"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Hong Yao","raw_affiliation_strings":["China University of Geosciences, Wuhan, China"],"affiliations":[{"raw_affiliation_string":"China University of Geosciences, Wuhan, China","institution_ids":["https://openalex.org/I3124059619"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041136055","display_name":"Guang Yang","orcid":"https://orcid.org/0000-0002-0201-2406"},"institutions":[{"id":"https://openalex.org/I3124059619","display_name":"China University of Geosciences","ror":"https://ror.org/04gcegc37","country_code":"CN","type":"education","lineage":["https://openalex.org/I3124059619"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guang Yang","raw_affiliation_strings":["China University of Geosciences, Wuhan, China"],"affiliations":[{"raw_affiliation_string":"China University of Geosciences, Wuhan, China","institution_ids":["https://openalex.org/I3124059619"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077093242","display_name":"Deze Zeng","orcid":"https://orcid.org/0000-0003-3276-1202"},"institutions":[{"id":"https://openalex.org/I3124059619","display_name":"China University of Geosciences","ror":"https://ror.org/04gcegc37","country_code":"CN","type":"education","lineage":["https://openalex.org/I3124059619"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Deze Zeng","raw_affiliation_strings":["China University of Geosciences, Wuhan, China"],"affiliations":[{"raw_affiliation_string":"China University of Geosciences, Wuhan, China","institution_ids":["https://openalex.org/I3124059619"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101620277","display_name":"Chao Liu","orcid":"https://orcid.org/0000-0003-3992-0229"},"institutions":[{"id":"https://openalex.org/I3124059619","display_name":"China University of Geosciences","ror":"https://ror.org/04gcegc37","country_code":"CN","type":"education","lineage":["https://openalex.org/I3124059619"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chao Liu","raw_affiliation_strings":["China University of Geosciences, Wuhan, China"],"affiliations":[{"raw_affiliation_string":"China University of Geosciences, Wuhan, China","institution_ids":["https://openalex.org/I3124059619"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101461787","display_name":"Qingzhong Liang","orcid":"https://orcid.org/0000-0002-4539-642X"},"institutions":[{"id":"https://openalex.org/I3124059619","display_name":"China University of Geosciences","ror":"https://ror.org/04gcegc37","country_code":"CN","type":"education","lineage":["https://openalex.org/I3124059619"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qingzhong Liang","raw_affiliation_strings":["China University of Geosciences, Wuhan, China"],"affiliations":[{"raw_affiliation_string":"China University of Geosciences, Wuhan, China","institution_ids":["https://openalex.org/I3124059619"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014548453","display_name":"Chengyu Hu","orcid":"https://orcid.org/0000-0001-8226-5747"},"institutions":[{"id":"https://openalex.org/I3124059619","display_name":"China University of Geosciences","ror":"https://ror.org/04gcegc37","country_code":"CN","type":"education","lineage":["https://openalex.org/I3124059619"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chengyu Hu","raw_affiliation_strings":["China University of Geosciences, Wuhan, China"],"affiliations":[{"raw_affiliation_string":"China University of Geosciences, Wuhan, China","institution_ids":["https://openalex.org/I3124059619"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5043565065"],"corresponding_institution_ids":["https://openalex.org/I3124059619"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.20188656,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"12","issue":"4","first_page":"1","last_page":"15"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.9914000034332275,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/stackelberg-competition","display_name":"Stackelberg competition","score":0.869749903678894},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7331730127334595},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6618471145629883},{"id":"https://openalex.org/keywords/nash-equilibrium","display_name":"Nash equilibrium","score":0.6524520516395569},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5542516112327576},{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.4904000759124756},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.4690934419631958},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.4579871892929077},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2232830822467804},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1583317518234253},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.1486664116382599},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.12448596954345703},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.08831438422203064}],"concepts":[{"id":"https://openalex.org/C199510392","wikidata":"https://www.wikidata.org/wiki/Q1184602","display_name":"Stackelberg competition","level":2,"score":0.869749903678894},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7331730127334595},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6618471145629883},{"id":"https://openalex.org/C46814582","wikidata":"https://www.wikidata.org/wiki/Q23389","display_name":"Nash equilibrium","level":2,"score":0.6524520516395569},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5542516112327576},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.4904000759124756},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.4690934419631958},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.4579871892929077},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2232830822467804},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1583317518234253},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.1486664116382599},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.12448596954345703},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.08831438422203064},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijwsr.2015100101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijwsr.2015100101","pdf_url":null,"source":{"id":"https://openalex.org/S119470311","display_name":"International Journal of Web Services Research","issn_l":"1545-7362","issn":["1545-7362","1546-5004"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Web Services Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jwsr00:v:12:y:2015:i:4:p:1-15","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJWSR.2015100101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Partnerships for the goals","score":0.6100000143051147,"id":"https://metadata.un.org/sdg/17"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1553085258","https://openalex.org/W1970756365","https://openalex.org/W2021756138","https://openalex.org/W2048125532","https://openalex.org/W2073090474","https://openalex.org/W2112109709","https://openalex.org/W2120126835","https://openalex.org/W2129059062","https://openalex.org/W2148965922","https://openalex.org/W2161392641","https://openalex.org/W2164271287","https://openalex.org/W2296319761"],"related_works":["https://openalex.org/W2733656312","https://openalex.org/W2976114880","https://openalex.org/W2328458106","https://openalex.org/W2605497830","https://openalex.org/W3169439878","https://openalex.org/W2062756478","https://openalex.org/W2083944315","https://openalex.org/W2948291551","https://openalex.org/W1551421219","https://openalex.org/W2913055349"],"abstract_inverted_index":{"The":[0],"popularity":[1],"of":[2,10,16,48,76,102,136,184,190],"smart":[3],"phones":[4],"has":[5],"greatly":[6],"promoted":[7],"the":[8,14,65,72,79,87,93,96,100,122,149,152,156,168,182,185,191],"development":[9,15],"mobile":[11,17],"advertising,":[12],"especially":[13],"application":[18],"(app)":[19],"advertising.":[20],"An":[21,163],"ad":[22,62,118,137,161],"network":[23],"as":[24],"a":[25,127,134,143],"medium":[26],"between":[27,51,130],"advertisers":[28,52,80],"and":[29,53,78,133,151],"app":[30,43],"developers":[31,44],"can":[32,166],"not":[33],"only":[34],"provide":[35],"advertising":[36,49,54,74,97],"services":[37],"for":[38,159],"advertisers,":[39,77],"but":[40],"also":[41,178],"bring":[42],"incomes.":[45],"Existing":[46],"forms":[47],"partnership":[50],"networks":[55],"(ad":[56],"networks)":[57],"are":[58,177],"generally":[59],"centered":[60],"on":[61],"networks.":[63,119,138],"However,":[64],"advertising-centric":[66],"cooperation":[67,116],"model":[68],"sometimes":[69],"cannot":[70],"meet":[71],"specialized":[73],"needs":[75],"have":[81,154],"to":[82,85,110,114,180],"spend":[83],"more":[84],"find":[86],"suitable":[88],"partners.":[89],"In":[90],"this":[91],"paper,":[92],"authors":[94,153],"consider":[95],"problem":[98,125],"from":[99,117],"perspective":[101],"advertisers.":[103],"They":[104,120],"design":[105],"an":[106,112,131],"advertiser-centric":[107,123],"cooperative":[108,124],"mechanism":[109,187],"help":[111],"advertiser":[113,132],"attract":[115],"formulate":[121],"into":[126],"noncooperative":[128],"game":[129,150],"number":[135],"It":[139],"is":[140,172],"proved":[141],"that":[142,165],"unique":[144,169],"Stackelberg":[145],"equilibrium":[146,158,170],"exists":[147],"in":[148,188],"calculated":[155],"Nash":[157],"each":[160],"network.":[162],"algorithm":[164],"achieve":[167],"point":[171],"proposed.":[173],"Extensive":[174],"experiments'":[175],"results":[176],"conducted":[179],"verify":[181],"performance":[183],"proposed":[186],"terms":[189],"investment":[192],"related":[193],"factors.":[194]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
