{"id":"https://openalex.org/W2264321675","doi":"https://doi.org/10.4018/ijtem.2015070102","title":"Past, Future and Presents","display_name":"Past, Future and Presents","publication_year":2015,"publication_date":"2015-07-01","ids":{"openalex":"https://openalex.org/W2264321675","doi":"https://doi.org/10.4018/ijtem.2015070102","mag":"2264321675"},"language":"en","primary_location":{"id":"doi:10.4018/ijtem.2015070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijtem.2015070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210172606","display_name":"International Journal of Technology and Educational Marketing","issn_l":"2155-5605","issn":["2155-5605","2155-5613"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Technology and Educational Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027967849","display_name":"Ruth Gannon Cook","orcid":"https://orcid.org/0000-0002-5891-7685"},"institutions":[{"id":"https://openalex.org/I118353179","display_name":"DePaul University","ror":"https://ror.org/04xtx5t16","country_code":"US","type":"education","lineage":["https://openalex.org/I118353179"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ruth Gannon Cook","raw_affiliation_strings":["DePaul University School for New Learning, Chicago, IL, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DePaul University School for New Learning, Chicago, IL, USA","institution_ids":["https://openalex.org/I118353179"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067146181","display_name":"Kathryn Ley","orcid":null},"institutions":[{"id":"https://openalex.org/I52913039","display_name":"University of Houston - Clear Lake","ror":"https://ror.org/01t817z14","country_code":"US","type":"education","lineage":["https://openalex.org/I52913039"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kathryn Ley","raw_affiliation_strings":["University of Houston Clear Lake, Houston, TX, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Houston Clear Lake, Houston, TX, USA","institution_ids":["https://openalex.org/I52913039"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.6601,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.80904079,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"5","issue":"2","first_page":"19","last_page":"33"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12478","display_name":"Wikis in Education and Collaboration","score":0.9783999919891357,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12478","display_name":"Wikis in Education and Collaboration","score":0.9783999919891357,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9753000140190125,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9743000268936157,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/semiotics","display_name":"Semiotics","score":0.7073056101799011},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.5939398407936096},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.59148108959198},{"id":"https://openalex.org/keywords/inclusion","display_name":"Inclusion (mineral)","score":0.5784088969230652},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.49974703788757324},{"id":"https://openalex.org/keywords/marketing-science","display_name":"Marketing science","score":0.4571714997291565},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4225991368293762},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.41247352957725525},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.35558021068573},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2853628098964691},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.2847146689891815},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.21683618426322937}],"concepts":[{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.7073056101799011},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5939398407936096},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.59148108959198},{"id":"https://openalex.org/C109359841","wikidata":"https://www.wikidata.org/wiki/Q728944","display_name":"Inclusion (mineral)","level":2,"score":0.5784088969230652},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49974703788757324},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.4571714997291565},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4225991368293762},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.41247352957725525},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35558021068573},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2853628098964691},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.2847146689891815},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.21683618426322937},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijtem.2015070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijtem.2015070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210172606","display_name":"International Journal of Technology and Educational Marketing","issn_l":"2155-5605","issn":["2155-5605","2155-5613"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Technology and Educational Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jtem00:v:5:y:2015:i:2:p:19-33","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJTEM.2015070102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7099999785423279,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W21931587","https://openalex.org/W80130018","https://openalex.org/W122688688","https://openalex.org/W179005538","https://openalex.org/W280148106","https://openalex.org/W330695850","https://openalex.org/W822735861","https://openalex.org/W1481700956","https://openalex.org/W1517193496","https://openalex.org/W1548874324","https://openalex.org/W1577761769","https://openalex.org/W1662507859","https://openalex.org/W1852973980","https://openalex.org/W1909216329","https://openalex.org/W1964092863","https://openalex.org/W1982709886","https://openalex.org/W1985003662","https://openalex.org/W2012542309","https://openalex.org/W2090580324","https://openalex.org/W2094704258","https://openalex.org/W2108322297","https://openalex.org/W2124646211","https://openalex.org/W2144958720","https://openalex.org/W2145036467","https://openalex.org/W2154251156","https://openalex.org/W2154927183","https://openalex.org/W2164202221","https://openalex.org/W2186198570","https://openalex.org/W2267645327","https://openalex.org/W2312279881","https://openalex.org/W2336057319","https://openalex.org/W2346336815","https://openalex.org/W2495942320","https://openalex.org/W2497557155","https://openalex.org/W3124394317"],"related_works":["https://openalex.org/W2368249279","https://openalex.org/W4388185474","https://openalex.org/W2598984568","https://openalex.org/W3198317819","https://openalex.org/W2898354110","https://openalex.org/W1998423358","https://openalex.org/W2385524702","https://openalex.org/W4319439099","https://openalex.org/W3155859074","https://openalex.org/W1926767077"],"abstract_inverted_index":{"This":[0],"study":[1],"approaches":[2],"educational":[3,45],"marketing":[4,75,112,123],"from":[5],"the":[6,9,11,32,40,44,48,130],"perspective":[7],"of":[8,34,43,51,129,132,134],"customers,":[10],"students.":[12],"Instructors":[13],"and":[14,36,74,85,111,118,138],"instructional":[15],"designers":[16],"have":[17,76,86],"designed":[18],"online":[19,56],"learning":[20],"using":[21],"a":[22,83,126],"process":[23,29],"that":[24,72],"revolves":[25],"around":[26],"delivery.":[27],"The":[28,69],"addresses":[30],"meeting":[31],"needs":[33],"administrators":[35],"aligns":[37],"well":[38],"with":[39,99],"growing":[41,49],"demands":[42],"marketplace.":[46],"But":[47],"failure":[50],"students":[52],"to":[53,97,121],"successfully":[54],"complete":[55],"courses":[57],"warrants":[58],"further":[59],"exploration":[60],"than":[61],"simply":[62],"adding":[63],"more":[64],"interactivities":[65],"or":[66],"instructor":[67],"interaction.":[68],"authors":[70],"pose":[71],"advertising":[73],"addressed":[77],"complex":[78],"consumer":[79],"relationships":[80,92],"for":[81],"almost":[82],"century":[84],"created":[87],"long":[88],"term":[89],"successful":[90],"customer":[91],"which":[93],"could":[94,114],"provide":[95,115,125],"insights":[96],"help":[98,122],"higher":[100],"education":[101],"student":[102,119],"retention":[103],"issues.":[104],"A":[105],"look":[106],"at":[107],"design":[108],"development":[109],"research":[110],"semiotics":[113,124],"greater":[116],"understanding":[117,128],"involvement":[120],"deeper":[127],"importance":[131],"inclusion":[133],"students'":[135],"life":[136],"experiences":[137],"cultural":[139],"histories.":[140]},"counts_by_year":[{"year":2018,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
