{"id":"https://openalex.org/W2294514593","doi":"https://doi.org/10.4018/ijtem.2015070101","title":"The Relationship between Purchase Intentions and Recommend Intentions in Assessing Market Potential for Graduate Degree Programs","display_name":"The Relationship between Purchase Intentions and Recommend Intentions in Assessing Market Potential for Graduate Degree Programs","publication_year":2015,"publication_date":"2015-07-01","ids":{"openalex":"https://openalex.org/W2294514593","doi":"https://doi.org/10.4018/ijtem.2015070101","mag":"2294514593"},"language":"en","primary_location":{"id":"doi:10.4018/ijtem.2015070101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijtem.2015070101","pdf_url":null,"source":{"id":"https://openalex.org/S4210172606","display_name":"International Journal of Technology and Educational Marketing","issn_l":"2155-5605","issn":["2155-5605","2155-5613"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Technology and Educational Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025664985","display_name":"Michael J. Roszkowski","orcid":"https://orcid.org/0000-0002-9528-002X"},"institutions":[{"id":"https://openalex.org/I47652572","display_name":"La Salle University","ror":"https://ror.org/02beve479","country_code":"US","type":"education","lineage":["https://openalex.org/I47652572"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Michael J. Roszkowski","raw_affiliation_strings":["La Salle University, Philadelphia, PA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"La Salle University, Philadelphia, PA, USA","institution_ids":["https://openalex.org/I47652572"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5025664985"],"corresponding_institution_ids":["https://openalex.org/I47652572"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.19836474,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"2","first_page":"1","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9947999715805054,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9947999715805054,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9902999997138977,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9894000291824341,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pooling","display_name":"Pooling","score":0.7225369215011597},{"id":"https://openalex.org/keywords/point","display_name":"Point (geometry)","score":0.5404916405677795},{"id":"https://openalex.org/keywords/scale","display_name":"Scale (ratio)","score":0.5119267702102661},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5034918189048767},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.4476388096809387},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.3836762607097626},{"id":"https://openalex.org/keywords/actuarial-science","display_name":"Actuarial science","score":0.35592639446258545},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33639663457870483},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3292948007583618},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.2193273901939392},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.19821205735206604},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.15002238750457764},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.14655303955078125}],"concepts":[{"id":"https://openalex.org/C70437156","wikidata":"https://www.wikidata.org/wiki/Q7228652","display_name":"Pooling","level":2,"score":0.7225369215011597},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.5404916405677795},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5119267702102661},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5034918189048767},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4476388096809387},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3836762607097626},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.35592639446258545},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33639663457870483},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3292948007583618},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2193273901939392},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.19821205735206604},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.15002238750457764},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.14655303955078125},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijtem.2015070101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijtem.2015070101","pdf_url":null,"source":{"id":"https://openalex.org/S4210172606","display_name":"International Journal of Technology and Educational Marketing","issn_l":"2155-5605","issn":["2155-5605","2155-5613"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Technology and Educational Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jtem00:v:5:y:2015:i:2:p:1-18","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJTEM.2015070101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Partnerships for the goals","score":0.46000000834465027,"id":"https://metadata.un.org/sdg/17"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":61,"referenced_works":["https://openalex.org/W249198316","https://openalex.org/W1589220083","https://openalex.org/W1600950522","https://openalex.org/W1689262651","https://openalex.org/W1764039039","https://openalex.org/W1963879225","https://openalex.org/W1965574139","https://openalex.org/W1977213233","https://openalex.org/W1978088356","https://openalex.org/W1984314602","https://openalex.org/W1999586185","https://openalex.org/W2002621796","https://openalex.org/W2010828264","https://openalex.org/W2016962220","https://openalex.org/W2018629401","https://openalex.org/W2021321064","https://openalex.org/W2021568043","https://openalex.org/W2023232590","https://openalex.org/W2045076966","https://openalex.org/W2059634031","https://openalex.org/W2061141931","https://openalex.org/W2061614953","https://openalex.org/W2069724740","https://openalex.org/W2074426043","https://openalex.org/W2077371224","https://openalex.org/W2081641774","https://openalex.org/W2082552958","https://openalex.org/W2092918185","https://openalex.org/W2094119765","https://openalex.org/W2102803219","https://openalex.org/W2123625786","https://openalex.org/W2124118978","https://openalex.org/W2127802368","https://openalex.org/W2137071805","https://openalex.org/W2139953723","https://openalex.org/W2143273202","https://openalex.org/W2147787395","https://openalex.org/W2148769631","https://openalex.org/W2149941633","https://openalex.org/W2155963213","https://openalex.org/W2156209376","https://openalex.org/W2164388704","https://openalex.org/W2184092544","https://openalex.org/W2187146555","https://openalex.org/W2234232270","https://openalex.org/W2280360939","https://openalex.org/W2313161308","https://openalex.org/W2313569764","https://openalex.org/W2314277064","https://openalex.org/W2316390298","https://openalex.org/W2320806428","https://openalex.org/W2328010642","https://openalex.org/W2329790277","https://openalex.org/W2329930013","https://openalex.org/W2333731128","https://openalex.org/W2333896697","https://openalex.org/W2992906311","https://openalex.org/W3121203183","https://openalex.org/W3122583237","https://openalex.org/W3124038895","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2953234277","https://openalex.org/W2626256601","https://openalex.org/W2900413183","https://openalex.org/W4390975304","https://openalex.org/W147410782","https://openalex.org/W3022252430","https://openalex.org/W3103989898","https://openalex.org/W4287804464","https://openalex.org/W803346624","https://openalex.org/W2036448375"],"abstract_inverted_index":{"The":[0,90,159],"Net":[1],"Promoter":[2],"Score\u00ae":[3],"(NPS)":[4],"system":[5],"measures":[6],"recommend":[7,61,80,91,117,124,144],"intentions":[8,81,84,92],"on":[9],"an":[10],"11-point":[11],"scale":[12],"that":[13],"is":[14,39],"then":[15,128],"collapsed":[16,94,122],"into":[17,95,101],"three":[18],"ranges:":[19],"0":[20],"\u2013":[21,25],"6":[22],"(Detractors),":[23],"7":[24],"8":[26],"(Passives),":[27],"and":[28,45,63,82,100,119,145,148],"9\u201310":[29],"(Promoters).":[30],"With":[31],"a":[32,102],"five-point":[33,79,132],"scale,":[34],"the":[35,53,56,60,64,96,114,120,131,150,165,168],"equivalent":[36],"pooling":[37,67],"scheme":[38,106],"1-3":[40],"=":[41],"Detractors,":[42],"4=":[43],"Passives,":[44],"5=":[46],"Promoters.":[47],"Questions":[48],"can":[49],"be":[50],"raised":[51],"about":[52],"strength":[54],"of":[55,59,66,68,167],"predictive":[57],"ability":[58],"intention":[62,118,125],"method":[65],"ratings.":[69],"In":[70,110],"two":[71,121],"market":[72,157],"potential":[73],"studies":[74],"for":[75,152],"proposed":[76],"graduate":[77],"programs,":[78],"purchase":[83,133,146],"were":[85,93,127,137],"used":[86],"to":[87,141],"gauge":[88],"interest.":[89],"unbalanced":[97],"NPS":[98],"categories":[99],"more":[103],"conventional":[104],"balanced":[105],"(1-2,":[107],"3,":[108],"4-5).":[109],"each":[111],"data":[112],"set,":[113],"uncollapsed":[115],"(five-point)":[116],"(three-point)":[123],"ratings":[126],"correlated":[129],"with":[130],"intention.":[134],"All":[135],"correlations":[136],"low,":[138],"which":[139],"points":[140],"non-redundancy":[142],"between":[143],"intentions,":[147],"suggests":[149],"need":[151],"both":[153],"metrics":[154],"in":[155],"studying":[156],"potential.":[158],"NPS-style":[160],"collapse":[161],"did":[162],"not":[163],"improve":[164],"magnitude":[166],"association.":[169]},"counts_by_year":[],"updated_date":"2026-05-21T09:19:25.381259","created_date":"2025-10-10T00:00:00"}
