{"id":"https://openalex.org/W2094589312","doi":"https://doi.org/10.4018/ijtem.2012070104","title":"A Mobile Market","display_name":"A Mobile Market","publication_year":2012,"publication_date":"2012-07-01","ids":{"openalex":"https://openalex.org/W2094589312","doi":"https://doi.org/10.4018/ijtem.2012070104","mag":"2094589312"},"language":"en","primary_location":{"id":"doi:10.4018/ijtem.2012070104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijtem.2012070104","pdf_url":null,"source":{"id":"https://openalex.org/S4210172606","display_name":"International Journal of Technology and Educational Marketing","issn_l":"2155-5605","issn":["2155-5605","2155-5613"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Technology and Educational Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079085175","display_name":"Thomas J. Hayes","orcid":"https://orcid.org/0000-0002-1837-0857"},"institutions":[{"id":"https://openalex.org/I194120229","display_name":"Xavier University","ror":"https://ror.org/00f266q65","country_code":"US","type":"education","lineage":["https://openalex.org/I194120229"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Thomas J. Hayes","raw_affiliation_strings":["Xavier University, USA","Xavier University, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Xavier University, USA","institution_ids":["https://openalex.org/I194120229"]},{"raw_affiliation_string":"Xavier University, USA#TAB#","institution_ids":["https://openalex.org/I194120229"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048299576","display_name":"Mary Walker","orcid":"https://orcid.org/0000-0003-2688-6690"},"institutions":[{"id":"https://openalex.org/I194120229","display_name":"Xavier University","ror":"https://ror.org/00f266q65","country_code":"US","type":"education","lineage":["https://openalex.org/I194120229"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mary M. Walker","raw_affiliation_strings":["Xavier University, USA","Xavier University, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Xavier University, USA","institution_ids":["https://openalex.org/I194120229"]},{"raw_affiliation_string":"Xavier University, USA#TAB#","institution_ids":["https://openalex.org/I194120229"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5079085175"],"corresponding_institution_ids":["https://openalex.org/I194120229"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.18627688,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2","issue":"2","first_page":"55","last_page":"69"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9933000206947327,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9933000206947327,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9746999740600586,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.939300000667572,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-internet","display_name":"Mobile internet","score":0.6172567009925842},{"id":"https://openalex.org/keywords/mobile-technology","display_name":"Mobile technology","score":0.6058375239372253},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5576801300048828},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5338389277458191},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.4815009832382202},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.472744345664978},{"id":"https://openalex.org/keywords/mobile-web","display_name":"Mobile Web","score":0.4458252191543579},{"id":"https://openalex.org/keywords/channel","display_name":"Channel (broadcasting)","score":0.42718809843063354},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3447766602039337},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.24960726499557495}],"concepts":[{"id":"https://openalex.org/C2985706004","wikidata":"https://www.wikidata.org/wiki/Q1043805","display_name":"Mobile internet","level":3,"score":0.6172567009925842},{"id":"https://openalex.org/C60952562","wikidata":"https://www.wikidata.org/wiki/Q6887246","display_name":"Mobile technology","level":3,"score":0.6058375239372253},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5576801300048828},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5338389277458191},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.4815009832382202},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.472744345664978},{"id":"https://openalex.org/C516764902","wikidata":"https://www.wikidata.org/wiki/Q1043805","display_name":"Mobile Web","level":4,"score":0.4458252191543579},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.42718809843063354},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3447766602039337},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.24960726499557495}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijtem.2012070104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijtem.2012070104","pdf_url":null,"source":{"id":"https://openalex.org/S4210172606","display_name":"International Journal of Technology and Educational Marketing","issn_l":"2155-5605","issn":["2155-5605","2155-5613"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Technology and Educational Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jtem00:v:2:y:2012:i:2:p:55-69","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijtem.2012070104","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W2007060623","https://openalex.org/W2072786106","https://openalex.org/W2114216000","https://openalex.org/W2120383530","https://openalex.org/W2991929562","https://openalex.org/W4285719527","https://openalex.org/W6770577734"],"related_works":["https://openalex.org/W2065943397","https://openalex.org/W4233524299","https://openalex.org/W2054912238","https://openalex.org/W2142667491","https://openalex.org/W4232994511","https://openalex.org/W1699002556","https://openalex.org/W4244415485","https://openalex.org/W2249843231","https://openalex.org/W2097171608","https://openalex.org/W2014862338"],"abstract_inverted_index":{"As":[0],"schools":[1],"deploy":[2],"mobile":[3,28,69,97,113],"web":[4],"capabilities,":[5],"students":[6,63,104],"have":[7,100],"the":[8,38,47,66,90,124,127,146],"ability":[9],"to":[10,19,33,85,129],"connect":[11,22],"anytime,":[12],"anywhere":[13],"giving":[14],"universities":[15],"an":[16,117],"important":[17,118],"tool":[18],"engage":[20],"and":[21,56,77,105,115,136,140],"with":[23,54,61,109,145],"university":[24],"target":[25],"markets.":[26],"With":[27],"based":[29],"internet":[30],"usage":[31,36,67,111],"expected":[32],"exceed":[34],"desktop":[35],"within":[37],"next":[39],"four":[40],"years":[41],"this":[42,50,74,93],"study":[43,94],"focuses":[44,126],"on":[45],"understanding":[46],"role":[48],"of":[49,68,112],"technology":[51,70,114],"in":[52,107,143],"connecting":[53],"prospective":[55],"current":[57,103],"students.":[58,122],"Research":[59],"conducted":[60],"college":[62],"demonstrates":[64],"that":[65,96,132,141],"is":[71,106,142],"highest":[72],"among":[73],"age":[75],"segment":[76],"must":[78],"be":[79,134],"taken":[80],"into":[81],"consideration":[82],"when":[83],"communicating":[84],"its":[86],"student":[87],"base.":[88],"Furthermore,":[89],"implications":[91],"from":[92],"suggest":[95],"app":[98],"features":[99],"value":[101],"for":[102,120,138],"line":[108,144],"their":[110],"represent":[116],"channel":[119],"reaching":[121],"Finally,":[123],"paper":[125],"need":[128],"develop":[130],"content":[131],"can":[133],"measured":[135],"analyzed":[137],"effectiveness":[139],"university\u2019s":[147],"brand.":[148]},"counts_by_year":[],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2016-06-24T00:00:00"}
