{"id":"https://openalex.org/W2761294890","doi":"https://doi.org/10.4018/ijssoe.2017040102","title":"Adaptive Modeling and Dynamic Targeting for Real Time Analytics in Mobile Advertising","display_name":"Adaptive Modeling and Dynamic Targeting for Real Time Analytics in Mobile Advertising","publication_year":2017,"publication_date":"2017-04-01","ids":{"openalex":"https://openalex.org/W2761294890","doi":"https://doi.org/10.4018/ijssoe.2017040102","mag":"2761294890"},"language":"en","primary_location":{"id":"doi:10.4018/ijssoe.2017040102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijssoe.2017040102","pdf_url":null,"source":{"id":"https://openalex.org/S4210185182","display_name":"International Journal of Systems and Service-Oriented Engineering","issn_l":"1947-3052","issn":["1947-3052","1947-3060"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Systems and Service-Oriented Engineering","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087397121","display_name":"Donald J. Kridel","orcid":null},"institutions":[{"id":"https://openalex.org/I208333798","display_name":"University of Missouri\u2013St. Louis","ror":"https://ror.org/037cnag11","country_code":"US","type":"education","lineage":["https://openalex.org/I208333798"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Donald Kridel","raw_affiliation_strings":["University of Missouri, St Louis, MO, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Missouri, St Louis, MO, USA","institution_ids":["https://openalex.org/I208333798"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040774184","display_name":"Dan Dolk","orcid":null},"institutions":[{"id":"https://openalex.org/I35364215","display_name":"Naval Postgraduate School","ror":"https://ror.org/033yfkj90","country_code":"US","type":"education","lineage":["https://openalex.org/I1330347796","https://openalex.org/I3130687028","https://openalex.org/I35364215"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Dan Dolk","raw_affiliation_strings":["Naval Postgraduate School, Monterey, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Naval Postgraduate School, Monterey, CA, USA","institution_ids":["https://openalex.org/I35364215"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5016278115","display_name":"David Castillo","orcid":"https://orcid.org/0000-0003-0353-1766"},"institutions":[{"id":"https://openalex.org/I4210156192","display_name":"Early Warning (United States)","ror":"https://ror.org/055mrxn09","country_code":"US","type":"company","lineage":["https://openalex.org/I4210156192"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"David Castillo","raw_affiliation_strings":["Early Warning. Inc., Scottsdale, AZ, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Early Warning. Inc., Scottsdale, AZ, USA","institution_ids":["https://openalex.org/I4210156192"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3877,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.75598787,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":"7","issue":"2","first_page":"24","last_page":"39"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9883999824523926,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9879000186920166,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8205469846725464},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.6992180943489075},{"id":"https://openalex.org/keywords/profiling","display_name":"Profiling (computer programming)","score":0.6602739691734314},{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.5806449055671692},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.5194398760795593},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.49924516677856445},{"id":"https://openalex.org/keywords/predictive-analytics","display_name":"Predictive analytics","score":0.4727051258087158},{"id":"https://openalex.org/keywords/real-time-computing","display_name":"Real-time computing","score":0.4432118535041809},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.33519548177719116},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.29887914657592773},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2290225625038147},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.188319593667984}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8205469846725464},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.6992180943489075},{"id":"https://openalex.org/C187191949","wikidata":"https://www.wikidata.org/wiki/Q1138496","display_name":"Profiling (computer programming)","level":2,"score":0.6602739691734314},{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.5806449055671692},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.5194398760795593},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.49924516677856445},{"id":"https://openalex.org/C83209312","wikidata":"https://www.wikidata.org/wiki/Q1053367","display_name":"Predictive analytics","level":2,"score":0.4727051258087158},{"id":"https://openalex.org/C79403827","wikidata":"https://www.wikidata.org/wiki/Q3988","display_name":"Real-time computing","level":1,"score":0.4432118535041809},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.33519548177719116},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.29887914657592773},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2290225625038147},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.188319593667984},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijssoe.2017040102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijssoe.2017040102","pdf_url":null,"source":{"id":"https://openalex.org/S4210185182","display_name":"International Journal of Systems and Service-Oriented Engineering","issn_l":"1947-3052","issn":["1947-3052","1947-3060"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Systems and Service-Oriented Engineering","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jssoe0:v:7:y:2017:i:2:p:24-39","is_oa":false,"landing_page_url":"http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJSSOE.2017040102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W1522530341","https://openalex.org/W1982974012","https://openalex.org/W2014095375","https://openalex.org/W2018855142","https://openalex.org/W2033798573","https://openalex.org/W2039842578","https://openalex.org/W2061732751","https://openalex.org/W2092560364","https://openalex.org/W2093705237","https://openalex.org/W2135153024","https://openalex.org/W2296023306"],"related_works":["https://openalex.org/W2570647323","https://openalex.org/W2206805568","https://openalex.org/W2076942471","https://openalex.org/W2863268765","https://openalex.org/W3027285423","https://openalex.org/W4205879366","https://openalex.org/W2896245927","https://openalex.org/W4254129905","https://openalex.org/W2414447594","https://openalex.org/W4238120086"],"abstract_inverted_index":{"Mobile":[0],"marketing":[1],"campaigns":[2,34],"are":[3,36],"now":[4],"largely":[5],"deployed":[6],"through":[7],"demand":[8],"side":[9],"platforms":[10],"(DSPs)":[11],"who":[12],"provide":[13],"dynamic":[14,104],"customer":[15,105],"targeting":[16],"and":[17,54,84,117],"a":[18,28,90,95,103],"performance-intensive":[19],"real-time":[20,44,145],"bidding":[21],"(RTB)":[22],"version":[23],"of":[24,57,75],"predictive":[25],"analytics":[26],"as":[27,144],"service.":[29],"Matching":[30],"users":[31],"with":[32,41],"the":[33,55,72,141],"they":[35],"most":[37],"likely":[38],"to":[39,70,77,81,87,93,108,112,118],"engage":[40],"in":[42],"extreme":[43],"environments":[45],"requires":[46],"adaptive":[47,67],"model":[48,131,136],"management,":[49],"advanced":[50],"parallel":[51],"processing":[52],"hardware/software,":[53],"integration":[56],"multiple":[58],"very":[59],"large":[60],"databases.":[61],"The":[62],"authors":[63],"present":[64],"(1)":[65],"an":[66],"modeling":[68],"strategy":[69],"satisfy":[71],"performance":[73],"thresholds":[74],"40":[76],"100ms":[78],"for":[79,89],"DSPs":[80],"decide":[82],"whether":[83],"how":[85],"much":[86],"bid":[88],"potential":[91],"client":[92],"receive":[94],"particular":[96],"advertisement":[97],"via":[98,122,135],"their":[99],"mobile":[100,110],"device.":[101],"(2)":[102],"profiling":[106],"technique":[107],"map":[109],"devices":[111],"specific":[113],"lattices":[114],"(geographic":[115],"locations),":[116],"track":[119],"user":[120],"behavior":[121],"device-histories.":[123],"In":[124],"this":[125],"\u201cbig":[126],"data\u201d":[127],"decision":[128],"environment,":[129],"analytic":[130],"management":[132],"is":[133],"automated":[134],"feedback":[137],"loops":[138],"which":[139],"adjust":[140],"models":[142],"dynamically":[143],"data":[146],"streams":[147],"in.":[148]},"counts_by_year":[{"year":2021,"cited_by_count":2},{"year":2018,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
