{"id":"https://openalex.org/W2897029746","doi":"https://doi.org/10.4018/ijssmet.2019010101","title":"The Value of Marketing in Project Environments from Three Key Perspectives","display_name":"The Value of Marketing in Project Environments from Three Key Perspectives","publication_year":2018,"publication_date":"2018-10-18","ids":{"openalex":"https://openalex.org/W2897029746","doi":"https://doi.org/10.4018/ijssmet.2019010101","mag":"2897029746"},"language":"en","primary_location":{"id":"doi:10.4018/ijssmet.2019010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijssmet.2019010101","pdf_url":null,"source":{"id":"https://openalex.org/S149715497","display_name":"International Journal of Service Science Management Engineering and Technology","issn_l":"1947-959X","issn":["1947-959X","1947-9603"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Service Science, Management, Engineering, and Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056872261","display_name":"Brian J. Galli","orcid":"https://orcid.org/0000-0001-9392-244X"},"institutions":[{"id":"https://openalex.org/I139290212","display_name":"Hofstra University","ror":"https://ror.org/03pm18j10","country_code":"US","type":"education","lineage":["https://openalex.org/I139290212"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Brian J. Galli","raw_affiliation_strings":["Assistant Professor and Graduate Program Director, Master of Science in Engineering Management Industrial Engineering, Hofstra University, USA"],"raw_orcid":"https://orcid.org/0000-0001-9392-244X","affiliations":[{"raw_affiliation_string":"Assistant Professor and Graduate Program Director, Master of Science in Engineering Management Industrial Engineering, Hofstra University, USA","institution_ids":["https://openalex.org/I139290212"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5056872261"],"corresponding_institution_ids":["https://openalex.org/I139290212"],"apc_list":null,"apc_paid":null,"fwci":3.7767,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.9286481,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"10","issue":"1","first_page":"1","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9685999751091003,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9685999751091003,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12594","display_name":"Collaboration in agile enterprises","score":0.9603000283241272,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.9587000012397766,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6515679359436035},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6268045902252197},{"id":"https://openalex.org/keywords/customer-advocacy","display_name":"Customer advocacy","score":0.5441436171531677},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.5283135771751404},{"id":"https://openalex.org/keywords/voice-of-the-customer","display_name":"Voice of the customer","score":0.5276421904563904},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.5107114315032959},{"id":"https://openalex.org/keywords/customer-to-customer","display_name":"Customer to customer","score":0.5072392821311951},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4622497260570526},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.46103978157043457},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.44835174083709717},{"id":"https://openalex.org/keywords/customer-needs","display_name":"Customer needs","score":0.44397565722465515},{"id":"https://openalex.org/keywords/process-management","display_name":"Process management","score":0.4437809884548187},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.4368312954902649},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.4366248548030853},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.42981404066085815},{"id":"https://openalex.org/keywords/customer-intelligence","display_name":"Customer intelligence","score":0.4255565106868744},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.3676253855228424},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.30715909600257874},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.22414648532867432},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.09066304564476013},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.06655329465866089}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6515679359436035},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6268045902252197},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.5441436171531677},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5283135771751404},{"id":"https://openalex.org/C43595421","wikidata":"https://www.wikidata.org/wiki/Q7939596","display_name":"Voice of the customer","level":5,"score":0.5276421904563904},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.5107114315032959},{"id":"https://openalex.org/C63207073","wikidata":"https://www.wikidata.org/wiki/Q1076010","display_name":"Customer to customer","level":5,"score":0.5072392821311951},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4622497260570526},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.46103978157043457},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.44835174083709717},{"id":"https://openalex.org/C2985100168","wikidata":"https://www.wikidata.org/wiki/Q2005683","display_name":"Customer needs","level":2,"score":0.44397565722465515},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.4437809884548187},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4368312954902649},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4366248548030853},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.42981404066085815},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.4255565106868744},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3676253855228424},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30715909600257874},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.22414648532867432},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.09066304564476013},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.06655329465866089},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijssmet.2019010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijssmet.2019010101","pdf_url":null,"source":{"id":"https://openalex.org/S149715497","display_name":"International Journal of Service Science Management Engineering and Technology","issn_l":"1947-959X","issn":["1947-959X","1947-9603"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Service Science, Management, Engineering, and Technology","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jssmet:v:10:y:2019:i:1:p:1-18","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJSSMET.2019010101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W771180560","https://openalex.org/W1506075684","https://openalex.org/W1529060346","https://openalex.org/W1590466154","https://openalex.org/W1989636863","https://openalex.org/W1997176931","https://openalex.org/W2055262850","https://openalex.org/W2063896014","https://openalex.org/W2103072807","https://openalex.org/W2104218926","https://openalex.org/W2141246922","https://openalex.org/W2144631880","https://openalex.org/W2151527246","https://openalex.org/W2161856633","https://openalex.org/W2219632846","https://openalex.org/W2226130894","https://openalex.org/W2298090830","https://openalex.org/W2720763975","https://openalex.org/W2727317417","https://openalex.org/W2769154894","https://openalex.org/W3122755736","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W3013184534","https://openalex.org/W2483231811","https://openalex.org/W4284957919","https://openalex.org/W2499260457","https://openalex.org/W2181766440","https://openalex.org/W2124748206","https://openalex.org/W4284958903","https://openalex.org/W2422895071","https://openalex.org/W2372647104","https://openalex.org/W2013827111"],"abstract_inverted_index":{"Marketing":[0],"is":[1,26,57],"a":[2,104,123],"tool":[3],"that":[4,32],"can":[5],"prove":[6],"to":[7,11,28,59,81,122,135],"be":[8],"very":[9],"valuable":[10],"many":[12],"different":[13,22],"areas":[14],"of":[15,44,87,109],"business;":[16],"it":[17,25,56],"has":[18,35],"impacts":[19],"on":[20,126],"several":[21],"areas,":[23,39],"but":[24],"important":[27,58],"analyze":[29],"the":[30,42,45,61,65,68,72,83,92,110,114,118],"relationships":[31],"technical":[33],"marketing":[34,54],"with":[36],"three":[37],"key":[38],"those":[40],"being:":[41],"voice":[43],"customer,":[46,63],"technology,":[47],"and":[48,70,85,90,95,113,129,131,138],"new":[49],"product":[50],"development.":[51],"In":[52],"any":[53],"investment,":[55],"identify":[60],"target":[62],"collect":[64],"information":[66],"about":[67],"customer":[69],"what":[71],"customer's":[73,93],"want.":[74],"The":[75,106],"company":[76],"could":[77],"use":[78],"\u201cvoice":[79],"customer\u201d":[80],"understand":[82],"needs":[84,94],"wants":[86],"customers.":[88],"Understanding":[89],"realizing":[91],"requirements":[96],"have":[97],"been":[98],"recognized":[99],"an":[100],"unavoidable":[101],"challenge":[102],"for":[103,117],"company.":[105],"poor":[107],"understanding":[108],"customers'":[111],"need":[112],"inaccurate":[115],"assumption":[116],"questionnaire":[119],"will":[120,132],"lead":[121,134],"negative":[124],"implication":[125],"product's":[127],"design":[128],"quality,":[130],"also":[133],"more":[136],"cost":[137],"time.":[139]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":4}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
