{"id":"https://openalex.org/W2075397509","doi":"https://doi.org/10.4018/ijsi.2013040101","title":"An Approach to Co-Dependent Value Based Internet Advertisement Auction","display_name":"An Approach to Co-Dependent Value Based Internet Advertisement Auction","publication_year":2013,"publication_date":"2013-04-01","ids":{"openalex":"https://openalex.org/W2075397509","doi":"https://doi.org/10.4018/ijsi.2013040101","mag":"2075397509"},"language":"en","primary_location":{"id":"doi:10.4018/ijsi.2013040101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijsi.2013040101","pdf_url":null,"source":{"id":"https://openalex.org/S4210228539","display_name":"International Journal of Software Innovation","issn_l":"2166-7160","issn":["2166-7160","2166-7179"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Software Innovation","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101499832","display_name":"Satoshi Takahashi","orcid":"https://orcid.org/0000-0002-1067-6704"},"institutions":[{"id":"https://openalex.org/I146399215","display_name":"University of Tsukuba","ror":"https://ror.org/02956yf07","country_code":"JP","type":"education","lineage":["https://openalex.org/I146399215"]}],"countries":["JP"],"is_corresponding":true,"raw_author_name":"Satoshi Takahashi","raw_affiliation_strings":["University of Tsukuba, Tsukuba, Ibaraki Prefecture, Japan"],"affiliations":[{"raw_affiliation_string":"University of Tsukuba, Tsukuba, Ibaraki Prefecture, Japan","institution_ids":["https://openalex.org/I146399215"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111681115","display_name":"Tokuro Matsuo","orcid":null},"institutions":[{"id":"https://openalex.org/I74640424","display_name":"Advanced Institute of Industrial Technology","ror":"https://ror.org/04f9apy08","country_code":"JP","type":"education","lineage":["https://openalex.org/I74640424"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Tokuro Matsuo","raw_affiliation_strings":["Advanced Institute of Industrial Technology, Tokyo, Japan","ADvanced Institute of Industrial Technology, Tokyo, Japan"],"affiliations":[{"raw_affiliation_string":"Advanced Institute of Industrial Technology, Tokyo, Japan","institution_ids":["https://openalex.org/I74640424"]},{"raw_affiliation_string":"ADvanced Institute of Industrial Technology, Tokyo, Japan","institution_ids":["https://openalex.org/I74640424"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078066485","display_name":"Roger Y. Lee","orcid":null},"institutions":[{"id":"https://openalex.org/I1629065","display_name":"Central Michigan University","ror":"https://ror.org/02xawj266","country_code":"US","type":"education","lineage":["https://openalex.org/I1629065"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Roger Y. Lee","raw_affiliation_strings":["Software Engineering and Information Technology Institute, Central Michigan University, Mt. Pleasant, MI, USA"],"affiliations":[{"raw_affiliation_string":"Software Engineering and Information Technology Institute, Central Michigan University, Mt. Pleasant, MI, USA","institution_ids":["https://openalex.org/I1629065"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5101499832"],"corresponding_institution_ids":["https://openalex.org/I146399215"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.19769033,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"1","issue":"2","first_page":"1","last_page":"15"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9871000051498413,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.7845197916030884},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.6647694110870361},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5969708561897278},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.5966158509254456},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5574399828910828},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.50541090965271},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.48528024554252625},{"id":"https://openalex.org/keywords/mechanism","display_name":"Mechanism (biology)","score":0.4423026740550995},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4381415843963623},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.2722710967063904},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.18822237849235535},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.16645920276641846}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7845197916030884},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.6647694110870361},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5969708561897278},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5966158509254456},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5574399828910828},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.50541090965271},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.48528024554252625},{"id":"https://openalex.org/C89611455","wikidata":"https://www.wikidata.org/wiki/Q6804646","display_name":"Mechanism (biology)","level":2,"score":0.4423026740550995},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4381415843963623},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.2722710967063904},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18822237849235535},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16645920276641846},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/ijsi.2013040101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijsi.2013040101","pdf_url":null,"source":{"id":"https://openalex.org/S4210228539","display_name":"International Journal of Software Innovation","issn_l":"2166-7160","issn":["2166-7160","2166-7179"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Software Innovation","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W1532603232","https://openalex.org/W1806049801","https://openalex.org/W1977545325","https://openalex.org/W2015007620","https://openalex.org/W2031508772","https://openalex.org/W2038301190","https://openalex.org/W2049871159","https://openalex.org/W2069134712","https://openalex.org/W2104532113","https://openalex.org/W2109649220","https://openalex.org/W2117943181","https://openalex.org/W3122305203","https://openalex.org/W4206483639","https://openalex.org/W4210431029","https://openalex.org/W4231144620","https://openalex.org/W4241883994","https://openalex.org/W4256020478","https://openalex.org/W6667827967"],"related_works":["https://openalex.org/W3125419042","https://openalex.org/W1565528629","https://openalex.org/W203077648","https://openalex.org/W995038129","https://openalex.org/W4388211099","https://openalex.org/W1569465204","https://openalex.org/W2100192999","https://openalex.org/W2561443874","https://openalex.org/W3123623930","https://openalex.org/W2116814789"],"abstract_inverted_index":{"A":[0],"structure":[1],"of":[2,13,15,44,59,102,108,112,139],"the":[3,8,39,45,137,144],"Internet":[4],"advertisement":[5,46,88,129],"is":[6,29,38,84,120],"that":[7,31,77,86,119],"service":[9],"providers":[10],"decide":[11],"order":[12,64],"placement":[14],"many":[16],"advertisements":[17,79],"and":[18,67,71,116,156],"advertising":[19],"fees":[20],"by":[21],"auctions":[22],"when":[23],"advertisers":[24],"offer":[25],"their":[26,157],"promotions.":[27],"It":[28],"known":[30],"Generalized":[32],"Second":[33],"Price":[34],"Auction":[35],"(GSP)":[36],"mechanism":[37,43,53,131],"most":[40],"efficient":[41],"auction":[42,130],"auction.":[47],"Searching":[48],"engine":[49],"companies":[50],"employ":[51],"GSP":[52,62,134],"basically.":[54],"There":[55],"are":[56,80],"a":[57,100,109,113,127],"lot":[58],"researches":[60,75,96],"on":[61,133],"in":[63,147],"to":[65],"analyze":[66,143],"clarify":[68],"its":[69],"feature":[70],"advantages.":[72],"However,":[73],"these":[74,95],"assume":[76],"traded":[78],"mutually":[81],"independent.":[82],"That":[83],"means":[85,105],"each":[87,122],"does":[89],"not":[90,98],"influence":[91],"other":[92],"advertisements.":[93],"Also":[94],"do":[97],"consider":[99],"value":[101,111,138],"advertisement,":[103],"which":[104],"some":[106],"criterions":[107],"name":[110],"company,":[114],"effectiveness":[115],"an":[117],"importance,":[118],"dependently":[121],"other.":[123],"This":[124],"paper":[125],"proposes":[126],"new":[128],"based":[132],"with":[135],"considering":[136],"advertisement.":[140],"The":[141],"authors":[142],"auctioneer's":[145],"profit":[146],"comparison":[148],"between":[149],"normal":[150,152],"GSP,":[151],"VCG":[153],"(Vickrey-Clarke-Groves":[154],"Mechanism)":[155],"proposed":[158],"mechanism.":[159]},"counts_by_year":[{"year":2017,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
