{"id":"https://openalex.org/W3135963885","doi":"https://doi.org/10.4018/ijom.2021040104","title":"Facebook Advertising as a Marketing Tool","display_name":"Facebook Advertising as a Marketing Tool","publication_year":2021,"publication_date":"2021-03-15","ids":{"openalex":"https://openalex.org/W3135963885","doi":"https://doi.org/10.4018/ijom.2021040104","mag":"3135963885"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2021040104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2021040104","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072431748","display_name":"Barween Al Kurdi","orcid":"https://orcid.org/0000-0002-0825-4617"},"institutions":[{"id":"https://openalex.org/I157392197","display_name":"Hashemite University","ror":"https://ror.org/04a1r5z94","country_code":"JO","type":"education","lineage":["https://openalex.org/I157392197"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Barween Hikmat Al Kurdi","raw_affiliation_strings":["The Hashemite University, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Hashemite University, Jordan","institution_ids":["https://openalex.org/I157392197"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050664628","display_name":"Muhammad Turki Alshurideh","orcid":"https://orcid.org/0000-0002-7336-381X"},"institutions":[{"id":"https://openalex.org/I114972647","display_name":"University of Jordan","ror":"https://ror.org/05k89ew48","country_code":"JO","type":"education","lineage":["https://openalex.org/I114972647"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Muhammad Turki Alshurideh","raw_affiliation_strings":["The University of Jordan, Jordan & University of Sharjah, UAE"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The University of Jordan, Jordan & University of Sharjah, UAE","institution_ids":["https://openalex.org/I114972647"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":20.5589,"has_fulltext":false,"cited_by_count":57,"citation_normalized_percentile":{"value":0.99367985,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":100},"biblio":{"volume":"11","issue":"2","first_page":"52","last_page":"74"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.869071900844574},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6196877360343933},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6144062280654907},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5628080368041992},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5002529621124268},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.4977453052997589},{"id":"https://openalex.org/keywords/advertising-research","display_name":"Advertising research","score":0.44731009006500244},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.38232678174972534},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1933351755142212},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.18147730827331543},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.10373947024345398}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.869071900844574},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6196877360343933},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6144062280654907},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5628080368041992},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5002529621124268},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4977453052997589},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.44731009006500244},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.38232678174972534},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1933351755142212},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.18147730827331543},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10373947024345398},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2021040104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2021040104","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:11:y:2021:i:2:p:52-74","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2021040104","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.46000000834465027}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":73,"referenced_works":["https://openalex.org/W122783685","https://openalex.org/W148796732","https://openalex.org/W412678622","https://openalex.org/W1459772601","https://openalex.org/W1493011977","https://openalex.org/W1515204934","https://openalex.org/W1522494306","https://openalex.org/W1548499426","https://openalex.org/W1590613475","https://openalex.org/W1972697158","https://openalex.org/W1974422778","https://openalex.org/W1976253934","https://openalex.org/W1979565489","https://openalex.org/W1987258130","https://openalex.org/W1989374832","https://openalex.org/W1995667101","https://openalex.org/W1997472652","https://openalex.org/W2001190246","https://openalex.org/W2015779076","https://openalex.org/W2016376982","https://openalex.org/W2020604165","https://openalex.org/W2021540993","https://openalex.org/W2031034112","https://openalex.org/W2039331851","https://openalex.org/W2039553142","https://openalex.org/W2040926116","https://openalex.org/W2045854020","https://openalex.org/W2049580391","https://openalex.org/W2053667921","https://openalex.org/W2058962443","https://openalex.org/W2060167306","https://openalex.org/W2073048722","https://openalex.org/W2077051162","https://openalex.org/W2081020484","https://openalex.org/W2088640816","https://openalex.org/W2097210817","https://openalex.org/W2100515556","https://openalex.org/W2118766219","https://openalex.org/W2122912498","https://openalex.org/W2123506998","https://openalex.org/W2124594262","https://openalex.org/W2130580390","https://openalex.org/W2144708584","https://openalex.org/W2149142441","https://openalex.org/W2153264458","https://openalex.org/W2164420168","https://openalex.org/W2174722713","https://openalex.org/W2183484070","https://openalex.org/W2244399914","https://openalex.org/W2343440542","https://openalex.org/W2491853282","https://openalex.org/W2497836253","https://openalex.org/W2561546059","https://openalex.org/W2587168045","https://openalex.org/W2592712004","https://openalex.org/W2593174894","https://openalex.org/W2612922864","https://openalex.org/W2624415032","https://openalex.org/W2770766417","https://openalex.org/W2899498413","https://openalex.org/W2906098088","https://openalex.org/W2922616423","https://openalex.org/W2926469795","https://openalex.org/W2970701572","https://openalex.org/W2985992220","https://openalex.org/W3004813877","https://openalex.org/W3011765178","https://openalex.org/W3012203842","https://openalex.org/W3024507329","https://openalex.org/W3025492920","https://openalex.org/W3122497887","https://openalex.org/W3125094761","https://openalex.org/W4242924706"],"related_works":["https://openalex.org/W2346030802","https://openalex.org/W3150755883","https://openalex.org/W324811437","https://openalex.org/W2074264961","https://openalex.org/W2101949473","https://openalex.org/W2758801054","https://openalex.org/W1981374702","https://openalex.org/W4311462095","https://openalex.org/W2085880219","https://openalex.org/W3121746932"],"abstract_inverted_index":{"Social":[0],"media":[1,23],"platforms":[2,24],"are":[3,32],"widely":[4],"used":[5,25,93],"these":[6,28],"days":[7],"for":[8,46],"the":[9,20,36,47,96,102,109,124],"advertising":[10,42,63],"and":[11,87,99,118,133],"marketing":[12],"of":[13,19,38,49,73,131],"products.":[14,51],"Facebook":[15,39,62],"is":[16],"considered":[17],"one":[18],"main":[21,110],"social":[22],"by":[26,127],"users":[27],"days.":[29],"Currently,":[30],"there":[31],"limited":[33],"studies":[34],"investigating":[35],"use":[37],"as":[40],"an":[41],"communication":[43],"platform,":[44],"especially":[45],"purchase":[48],"cosmetic":[50,66],"This":[52],"study":[53,97,106],"targeted":[54],"female":[55],"consumers":[56],"to":[57,59,94,100],"ascertain":[58],"what":[60],"extent":[61],"influenced":[64],"their":[65],"buying":[67],"behaviour":[68,114],"through":[69],"using":[70],"a":[71,129],"set":[72,130],"factors":[74,111],"that":[75,108],"were":[76,115],"selected,":[77],"namely,":[78],"advertisement":[79,81,85,116,119],"quality,":[80],"design,":[82],"message":[83,88],"strength,":[84],"repetitiveness,":[86],"content.":[89],"Smart":[90],"PLS":[91],"was":[92],"assess":[95],"model":[98],"test":[101],"study's":[103,125],"hypotheses.":[104],"The":[105,121],"found":[107],"affecting":[112],"consumer":[113],"quality":[117],"repetitiveness.":[120],"paper":[122],"discusses":[123],"findings":[126],"presenting":[128],"implications":[132],"making":[134],"recommendations.":[135]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":16},{"year":2022,"cited_by_count":36},{"year":2021,"cited_by_count":2}],"updated_date":"2026-06-11T06:19:23.411458","created_date":"2021-03-29T00:00:00"}