{"id":"https://openalex.org/W3089293215","doi":"https://doi.org/10.4018/ijom.2020100102","title":"A Closer Look at Direct Carrier Billing","display_name":"A Closer Look at Direct Carrier Billing","publication_year":2020,"publication_date":"2020-09-23","ids":{"openalex":"https://openalex.org/W3089293215","doi":"https://doi.org/10.4018/ijom.2020100102","mag":"3089293215"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2020100102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2020100102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066467091","display_name":"Lorena Herrera L\u00f3pez","orcid":"https://orcid.org/0000-0002-2002-5139"},"institutions":[{"id":"https://openalex.org/I4210108168","display_name":"Universidad a Distancia de Madrid","ror":"https://ror.org/01r9skd65","country_code":"ES","type":"education","lineage":["https://openalex.org/I4210108168"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Lorena Herrera L\u00f3pez","raw_affiliation_strings":["Universidad a Distancia de Madrid (UDIMA), Madrid, Spain"],"raw_orcid":"https://orcid.org/0000-0002-2002-5139","affiliations":[{"raw_affiliation_string":"Universidad a Distancia de Madrid (UDIMA), Madrid, Spain","institution_ids":["https://openalex.org/I4210108168"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5066467091"],"corresponding_institution_ids":["https://openalex.org/I4210108168"],"apc_list":null,"apc_paid":null,"fwci":0.4551,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.81437459,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"10","issue":"4","first_page":"18","last_page":"40"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-payment","display_name":"Mobile payment","score":0.6191578507423401},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.5880063772201538},{"id":"https://openalex.org/keywords/novelty","display_name":"Novelty","score":0.5788174271583557},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"Direct marketing","score":0.5615653991699219},{"id":"https://openalex.org/keywords/commercialization","display_name":"Commercialization","score":0.5065785646438599},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5043071508407593},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.4670117497444153},{"id":"https://openalex.org/keywords/payment","display_name":"Payment","score":0.46042299270629883},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.4560236632823944},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.44135791063308716},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4081173539161682},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.3882390260696411},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3073667585849762},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.2697375416755676}],"concepts":[{"id":"https://openalex.org/C160949748","wikidata":"https://www.wikidata.org/wiki/Q1365703","display_name":"Mobile payment","level":3,"score":0.6191578507423401},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.5880063772201538},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.5788174271583557},{"id":"https://openalex.org/C536005652","wikidata":"https://www.wikidata.org/wiki/Q677073","display_name":"Direct marketing","level":2,"score":0.5615653991699219},{"id":"https://openalex.org/C2780625559","wikidata":"https://www.wikidata.org/wiki/Q5152592","display_name":"Commercialization","level":2,"score":0.5065785646438599},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5043071508407593},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.4670117497444153},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.46042299270629883},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4560236632823944},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44135791063308716},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4081173539161682},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.3882390260696411},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3073667585849762},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.2697375416755676},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2020100102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2020100102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:10:y:2020:i:4:p:18-40","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2020100102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5099999904632568,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W192639993","https://openalex.org/W885849835","https://openalex.org/W1791587663","https://openalex.org/W1968305916","https://openalex.org/W2017313171","https://openalex.org/W2018407935","https://openalex.org/W2019483726","https://openalex.org/W2026467038","https://openalex.org/W2037802714","https://openalex.org/W2054109710","https://openalex.org/W2077124803","https://openalex.org/W2117153943","https://openalex.org/W2120931187","https://openalex.org/W2140987793","https://openalex.org/W2182621386","https://openalex.org/W2200209231","https://openalex.org/W2255428179","https://openalex.org/W2307077199","https://openalex.org/W2552969746","https://openalex.org/W2563029034","https://openalex.org/W2589147324","https://openalex.org/W2593994246","https://openalex.org/W2603302174","https://openalex.org/W2610859461","https://openalex.org/W2777013283","https://openalex.org/W2898433634","https://openalex.org/W2901412342","https://openalex.org/W2911841586","https://openalex.org/W2912156433","https://openalex.org/W2914711619","https://openalex.org/W2929398094","https://openalex.org/W2962917211","https://openalex.org/W3124074442","https://openalex.org/W3124481258","https://openalex.org/W3124910589"],"related_works":["https://openalex.org/W4386136016","https://openalex.org/W4207047620","https://openalex.org/W2064673031","https://openalex.org/W2221356301","https://openalex.org/W4234093800","https://openalex.org/W3187081175","https://openalex.org/W2976192453","https://openalex.org/W4248078591","https://openalex.org/W2188431418","https://openalex.org/W4284665486"],"abstract_inverted_index":{"The":[0,41,80],"impulse":[1],"to":[2,47,93,138],"digitalization":[3],"by":[4,60],"telecom":[5],"operators":[6],"requires":[7],"the":[8,16,51,94,103,109,134],"commercialization":[9],"of":[10,21,35,43,55,83,98,105,120,136],"over-the-top":[11],"services":[12],"(OTT)":[13],"based":[14,122],"on":[15,123],"fine":[17],"understanding":[18],"and":[19,38,53,71,96],"prediction":[20],"customer":[22],"behaviour":[23],"through":[24,66,102,140],"pattern":[25],"recognition":[26],"involving":[27],"big":[28,127],"data,":[29],"resulting":[30],"in":[31,108],"an":[32],"essential":[33],"part":[34],"web":[36],"analytics":[37],"digital":[39,68],"marketing.":[40],"objective":[42],"this":[44,84,131],"research":[45,132],"is":[46,86],"analyse":[48],"factors":[49],"influencing":[50],"purchase":[52,95],"use":[54,97],"a":[56,61,99,118],"mobile":[57,62,100],"game":[58],"commercialized":[59],"network":[63],"operator":[64],"(MNO),":[65],"different":[67],"marketing":[69],"channels":[70],"using":[72],"direct":[73],"carrier":[74],"billing":[75],"(DCB)":[76],"as":[77],"payment":[78],"channel.":[79],"novelty":[81],"contribution":[82],"study":[85],"twofold.":[87],"Firstly,":[88],"it":[89,115],"assesses":[90],"determinants":[91],"related":[92],"service":[101],"analysis":[104],"variables":[106,121],"identified":[107],"scientific":[110],"literature's":[111],"review.":[112],"In":[113],"addition,":[114],"also":[116],"incorporates":[117],"set":[119],"data":[124,128],"retrieved":[125],"from":[126],"analytics.":[129],"Secondly,":[130],"analyses":[133],"willingness":[135],"consumers":[137],"pay":[139],"DCB.":[141]},"counts_by_year":[{"year":2021,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
