{"id":"https://openalex.org/W3045036507","doi":"https://doi.org/10.4018/ijom.2020070102","title":"Social Media as a Marketing Tool for Political Purpose and Its Implications on Political Knowledge, Participation, and Interest","display_name":"Social Media as a Marketing Tool for Political Purpose and Its Implications on Political Knowledge, Participation, and Interest","publication_year":2020,"publication_date":"2020-07-01","ids":{"openalex":"https://openalex.org/W3045036507","doi":"https://doi.org/10.4018/ijom.2020070102","mag":"3045036507"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2020070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2020070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014243159","display_name":"Rakesh Naidu Ganduri","orcid":"https://orcid.org/0000-0002-0559-4720"},"institutions":[{"id":"https://openalex.org/I52035452","display_name":"Jawaharlal Nehru Technological University Anantapur","ror":"https://ror.org/02rw39616","country_code":"IN","type":"education","lineage":["https://openalex.org/I52035452"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Rakesh Naidu Ganduri","raw_affiliation_strings":["Jawaharlal Nehru Technological University Anantapur, Anantapur, India"],"raw_orcid":"https://orcid.org/0000-0002-0559-4720","affiliations":[{"raw_affiliation_string":"Jawaharlal Nehru Technological University Anantapur, Anantapur, India","institution_ids":["https://openalex.org/I52035452"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052314901","display_name":"E. Lokanadha Reddy","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"E. Lokanadha Reddy","raw_affiliation_strings":["Sri Venkateswara College of Engineeringand Technology(Autonomous), India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sri Venkateswara College of Engineeringand Technology(Autonomous), India","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035060705","display_name":"T. Narayana Reddy","orcid":"https://orcid.org/0000-0002-2571-7708"},"institutions":[{"id":"https://openalex.org/I52035452","display_name":"Jawaharlal Nehru Technological University Anantapur","ror":"https://ror.org/02rw39616","country_code":"IN","type":"education","lineage":["https://openalex.org/I52035452"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"T. Narayana Reddy","raw_affiliation_strings":["Jawaharlal Nehru Technological University Anantapur, Anantapur, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jawaharlal Nehru Technological University Anantapur, Anantapur, India","institution_ids":["https://openalex.org/I52035452"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9518,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.82049826,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"10","issue":"3","first_page":"21","last_page":"33"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12262","display_name":"Hate Speech and Cyberbullying Detection","score":0.9754999876022339,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/politics","display_name":"Politics","score":0.7442709803581238},{"id":"https://openalex.org/keywords/voting-behavior","display_name":"Voting behavior","score":0.7387358546257019},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7286663055419922},{"id":"https://openalex.org/keywords/political-communication","display_name":"Political communication","score":0.7056525349617004},{"id":"https://openalex.org/keywords/voting","display_name":"Voting","score":0.6917601823806763},{"id":"https://openalex.org/keywords/realm","display_name":"Realm","score":0.5425101518630981},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.5047503709793091},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.4934884309768677},{"id":"https://openalex.org/keywords/proposition","display_name":"Proposition","score":0.4932636618614197},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.45267486572265625},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3678901791572571},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.34132111072540283},{"id":"https://openalex.org/keywords/law","display_name":"Law","score":0.09058797359466553}],"concepts":[{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.7442709803581238},{"id":"https://openalex.org/C177324205","wikidata":"https://www.wikidata.org/wiki/Q2540376","display_name":"Voting behavior","level":4,"score":0.7387358546257019},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7286663055419922},{"id":"https://openalex.org/C90508534","wikidata":"https://www.wikidata.org/wiki/Q1660049","display_name":"Political communication","level":3,"score":0.7056525349617004},{"id":"https://openalex.org/C520049643","wikidata":"https://www.wikidata.org/wiki/Q189760","display_name":"Voting","level":3,"score":0.6917601823806763},{"id":"https://openalex.org/C2778757428","wikidata":"https://www.wikidata.org/wiki/Q1250464","display_name":"Realm","level":2,"score":0.5425101518630981},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5047503709793091},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4934884309768677},{"id":"https://openalex.org/C2777152325","wikidata":"https://www.wikidata.org/wiki/Q108163","display_name":"Proposition","level":2,"score":0.4932636618614197},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.45267486572265625},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3678901791572571},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.34132111072540283},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.09058797359466553},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2020070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2020070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:10:y:2020:i:3:p:21-33","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2020070102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5099999904632568,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W745105300","https://openalex.org/W1572328713","https://openalex.org/W1965187153","https://openalex.org/W1981603973","https://openalex.org/W1985749074","https://openalex.org/W1991326951","https://openalex.org/W1991942377","https://openalex.org/W1995381477","https://openalex.org/W1995627016","https://openalex.org/W2000054242","https://openalex.org/W2001445438","https://openalex.org/W2005011082","https://openalex.org/W2009055664","https://openalex.org/W2026299050","https://openalex.org/W2028677680","https://openalex.org/W2040567607","https://openalex.org/W2063178644","https://openalex.org/W2065311781","https://openalex.org/W2066571272","https://openalex.org/W2084957023","https://openalex.org/W2088196784","https://openalex.org/W2089176229","https://openalex.org/W2098641598","https://openalex.org/W2099556653","https://openalex.org/W2101029005","https://openalex.org/W2106103812","https://openalex.org/W2110221578","https://openalex.org/W2112607600","https://openalex.org/W2132593294","https://openalex.org/W2133183960","https://openalex.org/W2134384418","https://openalex.org/W2135011334","https://openalex.org/W2136217167","https://openalex.org/W2142127789","https://openalex.org/W2143543430","https://openalex.org/W2143600305","https://openalex.org/W2171034540","https://openalex.org/W2335154748","https://openalex.org/W4232455859","https://openalex.org/W4298269138"],"related_works":["https://openalex.org/W2516348789","https://openalex.org/W2901718328","https://openalex.org/W1964668159","https://openalex.org/W1493971705","https://openalex.org/W3125529426","https://openalex.org/W2964770542","https://openalex.org/W3043830831","https://openalex.org/W1500730123","https://openalex.org/W2128134295","https://openalex.org/W184718913"],"abstract_inverted_index":{"Social":[0],"media":[1,25,73,95,120],"usage":[2,70],"is":[3,16],"one":[4],"of":[5,41,61,71,81,118,124],"the":[6,39,59,78,82,90,135],"most":[7],"popular":[8],"online":[9],"activities":[10],"these":[11,28],"days.":[12],"In":[13],"2018,":[14],"it":[15],"estimated":[17],"that":[18,54,92,115],"2.65":[19],"billion":[20,36],"people":[21],"were":[22],"using":[23,93,110],"social":[24,64,72,94,119],"worldwide":[26],"and":[27,63,108,125,132],"numbers":[29],"are":[30,43,51],"expected":[31],"to":[32,103],"reach":[33],"almost":[34],"3.1":[35],"by":[37],"2021,":[38],"majority":[40],"whom":[42],"young":[44],"people.":[45],"With":[46],"some":[47],"notable":[48],"exceptions,":[49],"there":[50],"few":[52],"studies":[53],"have":[55],"been":[56],"undertaken":[57],"in":[58,84,127],"field":[60],"politics":[62],"media.":[65],"This":[66],"study":[67],"examines":[68],"how":[69],"for":[74,96],"political":[75,97,105,116,129],"purpose":[76],"influences":[77],"voting":[79],"behavior":[80],"voter":[83],"this":[85],"realm.":[86],"The":[87],"authors":[88],"test":[89],"proposition":[91],"use":[98,117],"offers":[99],"a":[100],"new":[101],"pathway":[102],"their":[104],"participation,":[106,130],"interest,":[107,131],"knowledge":[109,133],"path":[111],"analysis.":[112],"Results":[113],"demonstrate":[114],"impacted":[121],"both":[122],"levels":[123],"growth":[126],"traditional":[128],"during":[134],"2019":[136],"election.":[137]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}