{"id":"https://openalex.org/W2969693502","doi":"https://doi.org/10.4018/ijom.2019100103","title":"Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping?","display_name":"Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping?","publication_year":2019,"publication_date":"2019-08-23","ids":{"openalex":"https://openalex.org/W2969693502","doi":"https://doi.org/10.4018/ijom.2019100103","mag":"2969693502"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2019100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022655089","display_name":"Deepak Verma","orcid":"https://orcid.org/0000-0003-0630-3953"},"institutions":[{"id":"https://openalex.org/I154970844","display_name":"Jaypee Institute of Information Technology","ror":"https://ror.org/05sttyy11","country_code":"IN","type":"education","lineage":["https://openalex.org/I154970844"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Deepak Verma","raw_affiliation_strings":["Jaypee Institute of Information & Technology, Noida, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jaypee Institute of Information & Technology, Noida, India","institution_ids":["https://openalex.org/I154970844"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5056202716","display_name":"Harish Kumar Singla","orcid":"https://orcid.org/0000-0003-0180-1515"},"institutions":[{"id":"https://openalex.org/I4210092165","display_name":"National Institute of Construction Management and Research","ror":"https://ror.org/00gbrgx34","country_code":"IN","type":"nonprofit","lineage":["https://openalex.org/I2799351866","https://openalex.org/I4210092165","https://openalex.org/I4210134808"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Harish Kumar Singla","raw_affiliation_strings":["National Institute of Construction Management and Research, Pune, India"],"raw_orcid":"https://orcid.org/0000-0003-0180-1515","affiliations":[{"raw_affiliation_string":"National Institute of Construction Management and Research, Pune, India","institution_ids":["https://openalex.org/I4210092165"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.13693246,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"9","issue":"4","first_page":"33","last_page":"46"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9729999899864197,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9697999954223633,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/crowds","display_name":"Crowds","score":0.880803108215332},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.6824021935462952},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6800850629806519},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6211771965026855},{"id":"https://openalex.org/keywords/crowding","display_name":"Crowding","score":0.5577566027641296},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.49857306480407715},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.42910879850387573},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.1566740870475769},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.09240338206291199},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.06922739744186401}],"concepts":[{"id":"https://openalex.org/C2777852691","wikidata":"https://www.wikidata.org/wiki/Q13430821","display_name":"Crowds","level":2,"score":0.880803108215332},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6824021935462952},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6800850629806519},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6211771965026855},{"id":"https://openalex.org/C149333683","wikidata":"https://www.wikidata.org/wiki/Q5189188","display_name":"Crowding","level":2,"score":0.5577566027641296},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49857306480407715},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.42910879850387573},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.1566740870475769},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09240338206291199},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.06922739744186401},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2019100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:9:y:2019:i:4:p:33-46","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2019100103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W164793637","https://openalex.org/W1574746554","https://openalex.org/W1760783288","https://openalex.org/W1829428433","https://openalex.org/W1973331707","https://openalex.org/W1975258470","https://openalex.org/W1980887000","https://openalex.org/W1990079969","https://openalex.org/W1999297326","https://openalex.org/W2005215882","https://openalex.org/W2009180967","https://openalex.org/W2018594481","https://openalex.org/W2029546343","https://openalex.org/W2031447793","https://openalex.org/W2050251515","https://openalex.org/W2055885243","https://openalex.org/W2060018301","https://openalex.org/W2064062304","https://openalex.org/W2074852423","https://openalex.org/W2081733718","https://openalex.org/W2086888884","https://openalex.org/W2093671612","https://openalex.org/W2101618407","https://openalex.org/W2154625918","https://openalex.org/W2174508208","https://openalex.org/W2199047426","https://openalex.org/W2415712657","https://openalex.org/W2555680166","https://openalex.org/W2729567422","https://openalex.org/W3190704252","https://openalex.org/W4231593901"],"related_works":["https://openalex.org/W4240200267","https://openalex.org/W1511510665","https://openalex.org/W1524661185","https://openalex.org/W2078823605","https://openalex.org/W2500095415","https://openalex.org/W4233026749","https://openalex.org/W2097922264","https://openalex.org/W2282342021","https://openalex.org/W4248106174","https://openalex.org/W627242580"],"abstract_inverted_index":{"The":[0,28,54],"authors":[1,55],"attempted":[2],"to":[3,71,117,126],"understand":[4],"the":[5,23,127],"consumer":[6],"behavior":[7,121],"of":[8,25,67,90,129],"fruit":[9],"and":[10,15,34,52,88,92,94,122],"vegetable":[11],"shoppers":[12,33,36,59,83,106],"in":[13,65,98],"India":[14],"identify":[16],"whether":[17],"companies":[18],"offering":[19],"convenience":[20,64],"can":[21],"break":[22],"jinx":[24],"orthodox/habitual":[26],"shopping.":[27,131],"important":[29],"motivators":[30],"for":[31],"online":[32,58,130],"orthodox":[35,82],"are":[37,60,84],"identified":[38],"which":[39],"was":[40],"followed":[41],"by":[42,63,86],"a":[43,100],"survey":[44],"from":[45],"India's":[46],"two":[47],"major":[48],"cities,":[49],"Delhi":[50],"NCR":[51],"Pune.":[53],"observe":[56],"that":[57],"mostly":[61],"driven":[62,85],"terms":[66],"travel":[68],"time":[69],"savings,":[70],"avoid":[72],"crowds,":[73],"queuing,":[74,112],"home":[75],"delivery,":[76],"avoiding":[77],"driving/":[78],"traffic":[79],"situations,":[80],"whereas":[81],"freshness":[87],"quality":[89],"fruits":[91],"vegetables":[93],"give":[95],"more":[96],"importance":[97],"having":[99],"personal":[101],"touch":[102],"while":[103],"purchasing.":[104],"Orthodox":[105],"do":[107,123],"get":[108],"hassled":[109],"with":[110],"crowding,":[111],"but":[113],"still":[114],"they":[115],"stick":[116],"their":[118],"habitual":[119],"buying":[120],"not":[124],"go":[125],"option":[128]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
