{"id":"https://openalex.org/W2749990804","doi":"https://doi.org/10.4018/ijom.2017100103","title":"The Influence of Assortment Satisfaction on Customer Loyalty","display_name":"The Influence of Assortment Satisfaction on Customer Loyalty","publication_year":2017,"publication_date":"2017-08-28","ids":{"openalex":"https://openalex.org/W2749990804","doi":"https://doi.org/10.4018/ijom.2017100103","mag":"2749990804"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2017100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2017100103","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048774489","display_name":"Pranay Verma","orcid":"https://orcid.org/0000-0002-0104-5943"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pranay Verma","raw_affiliation_strings":["Footwear Design Development Institute, Noida, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Footwear Design Development Institute, Noida, India","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025478187","display_name":"Anil K. Sharma","orcid":"https://orcid.org/0000-0002-9204-6633"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anil Kumar Sharma","raw_affiliation_strings":["Footwear Design Development Institute, Noida, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Footwear Design Development Institute, Noida, India","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.13356051,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"7","issue":"4","first_page":"39","last_page":"51"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9933000206947327,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"Customer satisfaction","score":0.7587367296218872},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.7419899702072144},{"id":"https://openalex.org/keywords/loyalty-business-model","display_name":"Loyalty business model","score":0.6672886610031128},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6204902529716492},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6184951066970825},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5380065441131592},{"id":"https://openalex.org/keywords/exploratory-factor-analysis","display_name":"Exploratory factor analysis","score":0.44806140661239624},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4390515387058258},{"id":"https://openalex.org/keywords/customer-delight","display_name":"Customer delight","score":0.420802503824234},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.12596675753593445},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.10822740197181702},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.06196889281272888}],"concepts":[{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.7587367296218872},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.7419899702072144},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.6672886610031128},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6204902529716492},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6184951066970825},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5380065441131592},{"id":"https://openalex.org/C165957694","wikidata":"https://www.wikidata.org/wiki/Q5421350","display_name":"Exploratory factor analysis","level":3,"score":0.44806140661239624},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4390515387058258},{"id":"https://openalex.org/C77197577","wikidata":"https://www.wikidata.org/wiki/Q17009646","display_name":"Customer delight","level":5,"score":0.420802503824234},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.12596675753593445},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10822740197181702},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.06196889281272888},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2017100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2017100103","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:7:y:2017:i:4:p:39-51","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2017100103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W1256264541","https://openalex.org/W1846223488","https://openalex.org/W1966382716","https://openalex.org/W1968168049","https://openalex.org/W1970000807","https://openalex.org/W1971440513","https://openalex.org/W1975694814","https://openalex.org/W1979907230","https://openalex.org/W1985698630","https://openalex.org/W1987258130","https://openalex.org/W1992332376","https://openalex.org/W2002672091","https://openalex.org/W2023318702","https://openalex.org/W2023895512","https://openalex.org/W2024650319","https://openalex.org/W2026251507","https://openalex.org/W2026452077","https://openalex.org/W2027172125","https://openalex.org/W2036668718","https://openalex.org/W2043390904","https://openalex.org/W2045976239","https://openalex.org/W2050719723","https://openalex.org/W2054543289","https://openalex.org/W2058214538","https://openalex.org/W2059995160","https://openalex.org/W2065934416","https://openalex.org/W2067807650","https://openalex.org/W2072429884","https://openalex.org/W2078066285","https://openalex.org/W2081885556","https://openalex.org/W2082561699","https://openalex.org/W2089871805","https://openalex.org/W2092373379","https://openalex.org/W2092773146","https://openalex.org/W2097978649","https://openalex.org/W2106096361","https://openalex.org/W2122912498","https://openalex.org/W2134368355","https://openalex.org/W2141410691","https://openalex.org/W2150238850","https://openalex.org/W2162739331","https://openalex.org/W2163403362","https://openalex.org/W2283033735","https://openalex.org/W2795596299","https://openalex.org/W2904588591","https://openalex.org/W3014952447","https://openalex.org/W3184196306","https://openalex.org/W3193532866","https://openalex.org/W4247425252","https://openalex.org/W4285719527","https://openalex.org/W4292811746","https://openalex.org/W4302038274"],"related_works":["https://openalex.org/W2389397154","https://openalex.org/W3024507329","https://openalex.org/W4389143236","https://openalex.org/W84678285","https://openalex.org/W2469901228","https://openalex.org/W2123217435","https://openalex.org/W2141148255","https://openalex.org/W3113150333","https://openalex.org/W2595990749","https://openalex.org/W2233116121"],"abstract_inverted_index":{"This":[0,16,44],"study":[1],"investigates":[2],"how":[3],"assortment":[4,42,58,74,102,118],"satisfaction":[5,52,59,75,105,119],"is":[6,18,96],"predicted":[7],"for":[8,120],"purchase":[9],"of":[10,20,57,65],"online":[11],"footwear":[12],"and":[13,27,41,53,60,70,84,123,126],"its":[14],"consequences.":[15],"research":[17],"interplay":[19],"product":[21,66,121],"display,":[22,67],"customer":[23,61,68,108,128],"loyalty,":[24],"perceived":[25],"risk":[26],"price":[28,71,94,124],"comparison":[29,72,95,125],"to":[30,107],"ascertain":[31],"their":[32],"relationships.":[33],"It":[34],"examines":[35],"the":[36,48,97],"association":[37],"between":[38,51],"intrinsic":[39],"cues":[40],"satisfaction.":[43,103],"article":[45],"also":[46],"probes":[47],"well-established":[49],"relationship":[50],"loyalty":[54,69],"by":[55,80,86],"way":[56],"loyalty.":[62,109,129],"The":[63,90,110],"impact":[64],"on":[73],"has":[76],"been":[77],"empirically":[78],"verified":[79],"exploratory":[81],"factor":[82,100],"analysis":[83],"tested":[85],"structural":[87],"equation":[88],"modeling.":[89],"findings":[91],"prove":[92],"that":[93,115],"most":[98],"important":[99],"influencing":[101],"Assortment":[104],"leads":[106],"authors":[111],"develop":[112],"a":[113],"model":[114],"jointly":[116],"optimizes":[117],"display":[122],"builds":[127]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}