{"id":"https://openalex.org/W2623961961","doi":"https://doi.org/10.4018/ijom.2017070102","title":"Digital Marketing in Online Education Services","display_name":"Digital Marketing in Online Education Services","publication_year":2017,"publication_date":"2017-06-05","ids":{"openalex":"https://openalex.org/W2623961961","doi":"https://doi.org/10.4018/ijom.2017070102","mag":"2623961961"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2017070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2017070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078299980","display_name":"Surabhi Singh","orcid":"https://orcid.org/0000-0002-8565-7348"},"institutions":[{"id":"https://openalex.org/I26771391","display_name":"Jaipuria Institute of Management","ror":"https://ror.org/038dhfq97","country_code":"IN","type":"education","lineage":["https://openalex.org/I26771391"]},{"id":"https://openalex.org/I4401200381","display_name":"Jaipuria School of Business, Ghaziabad","ror":"https://ror.org/047fn3608","country_code":null,"type":"education","lineage":["https://openalex.org/I4401200381"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Surabhi Singh","raw_affiliation_strings":["Jaipuria School of Business, Ghaziabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jaipuria School of Business, Ghaziabad, India","institution_ids":["https://openalex.org/I26771391","https://openalex.org/I4401200381"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5078299980"],"corresponding_institution_ids":["https://openalex.org/I26771391","https://openalex.org/I4401200381"],"apc_list":null,"apc_paid":null,"fwci":1.5052,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.8815299,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"7","issue":"3","first_page":"20","last_page":"29"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9817000031471252,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14356","display_name":"Organizational Leadership and Management Strategies","score":0.947700023651123,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.7173523306846619},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6113912463188171},{"id":"https://openalex.org/keywords/digital-media","display_name":"Digital media","score":0.5822402834892273},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5714592933654785},{"id":"https://openalex.org/keywords/digital-era","display_name":"Digital era","score":0.4907895028591156},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.44077131152153015},{"id":"https://openalex.org/keywords/services-marketing","display_name":"Services marketing","score":0.43337178230285645},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3841012120246887},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.26667940616607666},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2460629940032959},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1982426643371582},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.17704659700393677}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.7173523306846619},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6113912463188171},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.5822402834892273},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5714592933654785},{"id":"https://openalex.org/C2991716581","wikidata":"https://www.wikidata.org/wiki/Q956129","display_name":"Digital era","level":3,"score":0.4907895028591156},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.44077131152153015},{"id":"https://openalex.org/C2780795282","wikidata":"https://www.wikidata.org/wiki/Q1221094","display_name":"Services marketing","level":3,"score":0.43337178230285645},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3841012120246887},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.26667940616607666},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2460629940032959},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1982426643371582},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.17704659700393677}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2017070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2017070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:7:y:2017:i:3:p:20-29","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2017070102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.5600000023841858,"display_name":"Quality Education"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1170723977","https://openalex.org/W1518523929","https://openalex.org/W1565370961","https://openalex.org/W1975971819","https://openalex.org/W2025635890","https://openalex.org/W2039188992","https://openalex.org/W2091181566","https://openalex.org/W2109070640","https://openalex.org/W2112728882","https://openalex.org/W2175799050","https://openalex.org/W2211677634","https://openalex.org/W2613385452"],"related_works":["https://openalex.org/W2008815286","https://openalex.org/W1581246342","https://openalex.org/W2020511092","https://openalex.org/W1972175325","https://openalex.org/W1969188889","https://openalex.org/W3015082190","https://openalex.org/W2409206996","https://openalex.org/W2047195236","https://openalex.org/W2033916052","https://openalex.org/W2011537078"],"abstract_inverted_index":{"Digital":[0,28],"activities":[1,29],"are":[2,11,30,112],"compulsorily":[3],"required":[4],"to":[5,18,25,57,95],"include":[6],"when":[7],"online":[8,50,102],"education":[9,103],"services":[10,91,104],"concerned.":[12],"The":[13,41,54,80],"digital":[14,45,65,83,109],"marketing":[15,37,81,110],"strategy":[16],"need":[17,94],"be":[19,26,52,58,96],"defined":[20],"if":[21],"customer":[22],"satisfaction":[23],"has":[24,56],"maintained.":[27],"an":[31],"increasingly":[32],"important":[33],"part":[34],"of":[35,44,63,89,101],"any":[36],"and":[38,67,76,105],"sales":[39],"strategy.":[40],"strong":[42],"inclination":[43],"platforms":[46],"for":[47,87,106],"delivering":[48],"courses":[49],"cannot":[51],"denied.":[53],"organization":[55],"focused":[59],"on":[60],"simple":[61],"act":[62],"providing":[64],"course":[66],"innovative":[68],"strategies":[69,111],"through":[70],"which":[71],"they":[72],"interact":[73],"with":[74],"students":[75],"create":[77],"learning":[78],"environment.":[79],"via":[82],"media":[84],"is":[85],"significant":[86],"delivery":[88],"educational":[90],"online.":[92],"We":[93],"updated":[97],"in":[98],"the":[99,107],"area":[100],"same":[108],"critical.":[113]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}