{"id":"https://openalex.org/W2280494155","doi":"https://doi.org/10.4018/ijom.2015070104","title":"Trust Management Issues in Social-Media Marketing","display_name":"Trust Management Issues in Social-Media Marketing","publication_year":2015,"publication_date":"2015-07-01","ids":{"openalex":"https://openalex.org/W2280494155","doi":"https://doi.org/10.4018/ijom.2015070104","mag":"2280494155"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2015070104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2015070104","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036015808","display_name":"Vikas Kumar","orcid":null},"institutions":[{"id":"https://openalex.org/I74885063","display_name":"Sharda University","ror":"https://ror.org/03b6ffh07","country_code":"IN","type":"education","lineage":["https://openalex.org/I74885063"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Vikas Kumar","raw_affiliation_strings":["School of Business Studies, Sharda University, Greater Noida, India"],"raw_orcid":"https://orcid.org/0000-0002-6753-1557","affiliations":[{"raw_affiliation_string":"School of Business Studies, Sharda University, Greater Noida, India","institution_ids":["https://openalex.org/I74885063"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018377726","display_name":"Prasann Pradhan","orcid":null},"institutions":[{"id":"https://openalex.org/I15517640","display_name":"Shri Venkateshwara University","ror":"https://ror.org/00xh8va68","country_code":"IN","type":"education","lineage":["https://openalex.org/I15517640"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Prasann Pradhan","raw_affiliation_strings":["Shri Venkateshwara University, Gajraula, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shri Venkateshwara University, Gajraula, India","institution_ids":["https://openalex.org/I15517640"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5036015808"],"corresponding_institution_ids":["https://openalex.org/I74885063"],"apc_list":null,"apc_paid":null,"fwci":3.2253,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.93484114,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"5","issue":"3","first_page":"47","last_page":"64"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7897852063179016},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6905368566513062},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5848730802536011},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5318348407745361},{"id":"https://openalex.org/keywords/work","display_name":"Work (physics)","score":0.5231826901435852},{"id":"https://openalex.org/keywords/media-management","display_name":"Media management","score":0.45488834381103516},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.448426753282547},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.2807167172431946},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.12838271260261536},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.07600539922714233}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7897852063179016},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6905368566513062},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5848730802536011},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5318348407745361},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.5231826901435852},{"id":"https://openalex.org/C538473155","wikidata":"https://www.wikidata.org/wiki/Q1916399","display_name":"Media management","level":2,"score":0.45488834381103516},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.448426753282547},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2807167172431946},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12838271260261536},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.07600539922714233},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2015070104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2015070104","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:5:y:2015:i:3:p:47-64","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2015070104","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W7631652","https://openalex.org/W79593656","https://openalex.org/W137110188","https://openalex.org/W622662163","https://openalex.org/W1492802197","https://openalex.org/W1972199457","https://openalex.org/W1982746812","https://openalex.org/W1986401249","https://openalex.org/W1998037912","https://openalex.org/W2020193641","https://openalex.org/W2024981255","https://openalex.org/W2045110387","https://openalex.org/W2064033111","https://openalex.org/W2065922495","https://openalex.org/W2076805781","https://openalex.org/W2083430124","https://openalex.org/W2090165001","https://openalex.org/W2093056061","https://openalex.org/W2105050946","https://openalex.org/W2107068813","https://openalex.org/W2113894415","https://openalex.org/W2123534889","https://openalex.org/W2127392199","https://openalex.org/W2142175015","https://openalex.org/W2149142441","https://openalex.org/W2165798258","https://openalex.org/W2166140580","https://openalex.org/W2166268139","https://openalex.org/W2179763134","https://openalex.org/W2360454786"],"related_works":["https://openalex.org/W2231228610","https://openalex.org/W3003660877","https://openalex.org/W2967815204","https://openalex.org/W2738042108","https://openalex.org/W1589863931","https://openalex.org/W4312497729","https://openalex.org/W2807878146","https://openalex.org/W2749305373","https://openalex.org/W3035696098","https://openalex.org/W1977056376"],"abstract_inverted_index":{"Social":[0],"Media":[1],"provides":[2],"a":[3],"new":[4,41,95],"channel":[5],"to":[6,10,80,110,161],"marketers":[7],"and":[8,15,18,34,55,68,82,94,116,133,154],"businesses":[9,167],"communicate":[11],"with":[12,48,113,120,137,157],"their":[13,23],"customers":[14,91,96,118],"business":[16,24,122],"partners":[17],"integrate":[19],"this":[20],"media":[21,33,54,140,170],"in":[22,106],"strategy.":[25],"The":[26,143],"large":[27],"scale":[28],"growth":[29,50],"of":[30,51,130,150],"the":[31,45,52,59,65,73,84,89,102,107,114,121,127,138,146,151,158,163],"social":[32,53,139,169],"its":[35],"increasing":[36],"users":[37],"has":[38,61,70,77],"opened":[39],"up":[40],"marketing":[42,141,171],"era":[43],"for":[44,166],"businesses.":[46],"However,":[47],"enormous":[49],"other":[56],"online":[57,108],"channels,":[58],"competition":[60],"increased":[62],"worldwide.":[63],"Correspondingly,":[64],"customer":[66,85],"retention":[67],"satisfaction":[69],"come-up":[71],"as":[72],"biggest":[74],"challenge.":[75],"It":[76],"become":[78],"necessary":[79],"gain":[81],"retain":[83],"trust,":[86],"so":[87],"that":[88],"existing":[90,115],"are":[92,97],"retained":[93],"attracted.":[98],"Trust":[99],"management":[100,153],"becomes":[101],"most":[103],"important":[104,128],"issue":[105],"environment":[109],"work":[111,125],"closely":[112],"potential":[117],"along":[119],"partners.":[123],"Present":[124],"discusses":[126],"aspects":[129],"entrusting,":[131],"managing":[132],"maintaining":[134],"user":[135,164],"trust":[136,152,165],"strategies.":[142],"paper":[144],"highlights":[145],"various":[147],"prevailing":[148],"models":[149],"comes":[155],"out":[156],"strong":[159],"arguments":[160],"facilitate":[162],"using":[168],"techniques.":[172]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
