{"id":"https://openalex.org/W2189642811","doi":"https://doi.org/10.4018/ijom.2015070102","title":"Adoption of Gamified Systems","display_name":"Adoption of Gamified Systems","publication_year":2015,"publication_date":"2015-07-01","ids":{"openalex":"https://openalex.org/W2189642811","doi":"https://doi.org/10.4018/ijom.2015070102","mag":"2189642811"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2015070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2015070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028623088","display_name":"G\u00f6khan Ayd\u0131n","orcid":"https://orcid.org/0000-0002-5652-8694"},"institutions":[{"id":"https://openalex.org/I50627504","display_name":"Istanbul Arel University","ror":"https://ror.org/03natay60","country_code":"TR","type":"education","lineage":["https://openalex.org/I50627504"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Gokhan Aydin","raw_affiliation_strings":["Istanbul Arel University, Istanbul, Turkey"],"affiliations":[{"raw_affiliation_string":"Istanbul Arel University, Istanbul, Turkey","institution_ids":["https://openalex.org/I50627504"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5028623088"],"corresponding_institution_ids":["https://openalex.org/I50627504"],"apc_list":null,"apc_paid":null,"fwci":3.2119,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.93687915,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"5","issue":"3","first_page":"18","last_page":"37"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.756752073764801},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"Technology acceptance model","score":0.7510858774185181},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.49040722846984863},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.479004830121994},{"id":"https://openalex.org/keywords/intrinsic-motivation","display_name":"Intrinsic motivation","score":0.47623685002326965},{"id":"https://openalex.org/keywords/partial-least-squares-regression","display_name":"Partial least squares regression","score":0.4174700081348419},{"id":"https://openalex.org/keywords/positive-attitude","display_name":"Positive attitude","score":0.4128877520561218},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.38534486293792725},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.3149986267089844},{"id":"https://openalex.org/keywords/usability","display_name":"Usability","score":0.3079829216003418},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.1942341923713684}],"concepts":[{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.756752073764801},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.7510858774185181},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.49040722846984863},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.479004830121994},{"id":"https://openalex.org/C2985564149","wikidata":"https://www.wikidata.org/wiki/Q644302","display_name":"Intrinsic motivation","level":2,"score":0.47623685002326965},{"id":"https://openalex.org/C22354355","wikidata":"https://www.wikidata.org/wiki/Q422009","display_name":"Partial least squares regression","level":2,"score":0.4174700081348419},{"id":"https://openalex.org/C3019512768","wikidata":"https://www.wikidata.org/wiki/Q3399675","display_name":"Positive attitude","level":2,"score":0.4128877520561218},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.38534486293792725},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3149986267089844},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.3079829216003418},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.1942341923713684},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2015070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2015070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:5:y:2015:i:3:p:18-37","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2015070102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":69,"referenced_works":["https://openalex.org/W10512124","https://openalex.org/W101148737","https://openalex.org/W165362129","https://openalex.org/W185931177","https://openalex.org/W1454359204","https://openalex.org/W1491644571","https://openalex.org/W1510829249","https://openalex.org/W1535271175","https://openalex.org/W1541296021","https://openalex.org/W1578907434","https://openalex.org/W1606169904","https://openalex.org/W1791587663","https://openalex.org/W1968792709","https://openalex.org/W1980569376","https://openalex.org/W1987198869","https://openalex.org/W1987258130","https://openalex.org/W1989528006","https://openalex.org/W1997050658","https://openalex.org/W1998933811","https://openalex.org/W1999537320","https://openalex.org/W2006755985","https://openalex.org/W2018651821","https://openalex.org/W2018689505","https://openalex.org/W2022987632","https://openalex.org/W2023062420","https://openalex.org/W2023718959","https://openalex.org/W2024262300","https://openalex.org/W2026917772","https://openalex.org/W2034338878","https://openalex.org/W2036389121","https://openalex.org/W2037557484","https://openalex.org/W2039069257","https://openalex.org/W2046874805","https://openalex.org/W2057148748","https://openalex.org/W2060357038","https://openalex.org/W2061825960","https://openalex.org/W2066090712","https://openalex.org/W2069444165","https://openalex.org/W2070275502","https://openalex.org/W2071464654","https://openalex.org/W2081655353","https://openalex.org/W2088677531","https://openalex.org/W2096769597","https://openalex.org/W2099697766","https://openalex.org/W2100394393","https://openalex.org/W2101699735","https://openalex.org/W2101984817","https://openalex.org/W2104554137","https://openalex.org/W2106090893","https://openalex.org/W2106595660","https://openalex.org/W2112081648","https://openalex.org/W2116578868","https://openalex.org/W2119681300","https://openalex.org/W2121001699","https://openalex.org/W2122912498","https://openalex.org/W2130502454","https://openalex.org/W2142771601","https://openalex.org/W2142822317","https://openalex.org/W2146125869","https://openalex.org/W2147489905","https://openalex.org/W2165248121","https://openalex.org/W2166982098","https://openalex.org/W2168569455","https://openalex.org/W2170899200","https://openalex.org/W2187282680","https://openalex.org/W2288393017","https://openalex.org/W2783296230","https://openalex.org/W2942904865","https://openalex.org/W3122877168"],"related_works":["https://openalex.org/W4389670110","https://openalex.org/W2429057255","https://openalex.org/W2187546663","https://openalex.org/W148745890","https://openalex.org/W2611942503","https://openalex.org/W4315621326","https://openalex.org/W2899790217","https://openalex.org/W1576092969","https://openalex.org/W2598865957","https://openalex.org/W2524154428"],"abstract_inverted_index":{"This":[0],"study":[1],"aims":[2],"to":[3,81,132],"understand":[4],"the":[5,8,62,104],"factors":[6,56],"affecting":[7],"attitude":[9,28,83],"towards":[10,135],"and":[11,30,85,103,128,136],"adoption":[12,86],"of":[13,38,87],"gamified":[14,88,142],"systems,":[15],"which":[16],"are":[17,53,59],"receiving":[18],"increasing":[19,31],"interest":[20],"worldwide":[21],"as":[22,65],"they":[23,46],"can":[24],"be":[25],"used":[26,76],"for":[27,140],"change":[29],"user":[32],"engagement":[33],"in":[34],"a":[35,97,141],"wide":[36],"range":[37],"areas.":[39],"Whether":[40],"individuals":[41],"use":[42,138],"these":[43],"systems":[44],"because":[45],"consider":[47],"them":[48],"useful":[49],"or":[50],"if":[51],"there":[52],"other":[54],"motivational":[55],"deemed":[57],"important":[58],"analysed.":[60],"Considering":[61],"gamification":[63,100],"applications":[64],"new":[66],"technology":[67,71],"applications,":[68],"an":[69],"extended":[70,121],"acceptance":[72],"model":[73],"(TAM)":[74],"is":[75,93,107,130],"based":[77],"on":[78,96],"existing":[79],"literature":[80],"explain":[82,133],"formation":[84],"systems.":[89],"An":[90],"online":[91],"survey":[92],"carried":[94],"out":[95],"social":[98],"networking":[99],"website":[101],"(EmpireAvenue.com)":[102],"collected":[105],"data":[106],"analysed":[108],"using":[109],"partial":[110],"least":[111],"squares":[112],"structural":[113],"equation":[114],"modelling":[115],"(PLS-SEM).":[116],"The":[117],"findings":[118],"indicate":[119],"that":[120],"TAM":[122],"incorporating":[123],"intrinsic":[124],"motivation":[125],"elements":[126],"(enjoyment":[127],"playfulness)":[129],"able":[131],"attitudes":[134],"continued":[137],"intention":[139],"system.":[143]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}