{"id":"https://openalex.org/W2041325616","doi":"https://doi.org/10.4018/ijom.2015010101","title":"Examining the Awareness and Persuasive Effects of Online WOM","display_name":"Examining the Awareness and Persuasive Effects of Online WOM","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2041325616","doi":"https://doi.org/10.4018/ijom.2015010101","mag":"2041325616"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2015010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2015010101","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059984536","display_name":"Irina Grinberg","orcid":null},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Irina Grinberg","raw_affiliation_strings":["Office of Institutional Planning and Research, University of Florida, Gainesville, FL, USA","Office of Institutional Planning and Research, University of Florida, Gainesville, FL, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"Office of Institutional Planning and Research, University of Florida, Gainesville, FL, USA","institution_ids":["https://openalex.org/I33213144"]},{"raw_affiliation_string":"Office of Institutional Planning and Research, University of Florida, Gainesville, FL, USA#TAB#","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056008356","display_name":"Sanjib Bhuyan","orcid":"https://orcid.org/0000-0001-6963-9089"},"institutions":[{"id":"https://openalex.org/I102322142","display_name":"Rutgers, The State University of New Jersey","ror":"https://ror.org/05vt9qd57","country_code":"US","type":"education","lineage":["https://openalex.org/I102322142"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sanjib Bhuyan","raw_affiliation_strings":["Rutgers University, New Brunswick, NJ, USA"],"affiliations":[{"raw_affiliation_string":"Rutgers University, New Brunswick, NJ, USA","institution_ids":["https://openalex.org/I102322142"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101492540","display_name":"Yanhong Jin","orcid":"https://orcid.org/0000-0003-3941-6436"},"institutions":[{"id":"https://openalex.org/I102322142","display_name":"Rutgers, The State University of New Jersey","ror":"https://ror.org/05vt9qd57","country_code":"US","type":"education","lineage":["https://openalex.org/I102322142"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yanhong Jin","raw_affiliation_strings":["Rutgers University, New Brunswick, NJ, USA"],"affiliations":[{"raw_affiliation_string":"Rutgers University, New Brunswick, NJ, USA","institution_ids":["https://openalex.org/I102322142"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100759346","display_name":"Lei Wang","orcid":"https://orcid.org/0000-0002-2387-8030"},"institutions":[{"id":"https://openalex.org/I102322142","display_name":"Rutgers, The State University of New Jersey","ror":"https://ror.org/05vt9qd57","country_code":"US","type":"education","lineage":["https://openalex.org/I102322142"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Lei Wang","raw_affiliation_strings":["Rutgers University, New Brunswick, NJ, USA"],"affiliations":[{"raw_affiliation_string":"Rutgers University, New Brunswick, NJ, USA","institution_ids":["https://openalex.org/I102322142"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5059984536"],"corresponding_institution_ids":["https://openalex.org/I33213144"],"apc_list":null,"apc_paid":null,"fwci":1.0246,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.84842176,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"5","issue":"1","first_page":"1","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9944999814033508,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9872000217437744,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.7198519706726074},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6832791566848755},{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.6743510961532593},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6187952756881714},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6081179976463318},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"Word of mouth","score":0.5791909694671631},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5185540318489075},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5091118216514587},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.28448379039764404},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.13899338245391846},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.08806511759757996}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7198519706726074},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6832791566848755},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.6743510961532593},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6187952756881714},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6081179976463318},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.5791909694671631},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5185540318489075},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5091118216514587},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.28448379039764404},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.13899338245391846},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.08806511759757996},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2015010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2015010101","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:5:y:2015:i:1:p:1-19","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2015010101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W1840218356","https://openalex.org/W1971526329","https://openalex.org/W2007806490","https://openalex.org/W2042134810","https://openalex.org/W2046279784","https://openalex.org/W2047491386","https://openalex.org/W2064062304","https://openalex.org/W2079223345","https://openalex.org/W2086888884","https://openalex.org/W2096605213","https://openalex.org/W2109469951","https://openalex.org/W2113880421","https://openalex.org/W2118110394","https://openalex.org/W2119992555","https://openalex.org/W2122489728","https://openalex.org/W2126977778","https://openalex.org/W2140950724","https://openalex.org/W2147137292","https://openalex.org/W2150901716","https://openalex.org/W2163975393","https://openalex.org/W2169955073","https://openalex.org/W2178002576","https://openalex.org/W2312302756","https://openalex.org/W3101985349","https://openalex.org/W3121133985","https://openalex.org/W3121227600","https://openalex.org/W3122687407","https://openalex.org/W3123091093","https://openalex.org/W3124686198","https://openalex.org/W3125502446","https://openalex.org/W3125653597"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W1193337282","https://openalex.org/W1662240627","https://openalex.org/W2161303371","https://openalex.org/W4313650933","https://openalex.org/W2068874688","https://openalex.org/W3207460402","https://openalex.org/W3112178369","https://openalex.org/W3094185001","https://openalex.org/W2806431135"],"abstract_inverted_index":{"This":[0],"study":[1],"addresses":[2],"a":[3,70],"growing":[4],"trend":[5],"in":[6,97],"how":[7],"consumers":[8],"obtain":[9],"and":[10,33,35,58,67,82,91,100,110,124],"use":[11,79],"information":[12],"prior":[13],"to":[14,85],"making":[15],"their":[16,89],"online":[17,27,55,98],"purchasing":[18],"decisions.":[19,94],"Specifically,":[20],"the":[21,24,51],"authors":[22,52],"investigate":[23],"relationship":[25],"between":[26],"word-of-mouth":[28],"(WOM,":[29],"i.e.,":[30],"customer":[31],"reviews":[32],"ratings)":[34],"sales":[36,101],"(as":[37],"measured":[38],"by":[39],"Amazon":[40],"\u201cranks\u201d)":[41],"for":[42,103,108],"different":[43],"product":[44,104,111],"categories.":[45],"Using":[46],"data":[47],"collected":[48],"from":[49],"Amazon,":[50],"find":[53],"that":[54,76],"WOM":[56,99],"metrics":[57],"social":[59,83,119],"media":[60,84,120],"impact":[61],"consumer":[62],"purchase":[63,93],"decisions":[64],"through":[65],"awareness":[66,87],"persuasion.":[68],"From":[69],"managerial":[71],"standpoint,":[72],"these":[73],"findings":[74],"suggest":[75],"businesses":[77],"should":[78,106],"ratings,":[80],"reviews,":[81],"build":[86],"about":[88],"products":[90],"influence":[92],"Future":[95],"research":[96],"outcomes":[102],"categories":[105],"control":[107],"advertising":[109],"heterogeneity":[112],"within":[113],"categories,":[114],"as":[115,117],"well":[116],"incorporate":[118],"metrics,":[121],"review":[122,125],"text,":[123],"length.":[126]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
