{"id":"https://openalex.org/W1977797174","doi":"https://doi.org/10.4018/ijom.2014070103","title":"The Visual-Cognitive Model for Internet Advertising in Online Market Places","display_name":"The Visual-Cognitive Model for Internet Advertising in Online Market Places","publication_year":2014,"publication_date":"2014-07-01","ids":{"openalex":"https://openalex.org/W1977797174","doi":"https://doi.org/10.4018/ijom.2014070103","mag":"1977797174"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2014070103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2014070103","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014606643","display_name":"Efosa C. Idemudia","orcid":null},"institutions":[{"id":"https://openalex.org/I9508535","display_name":"Arkansas Tech University","ror":"https://ror.org/03bahkk91","country_code":"US","type":"education","lineage":["https://openalex.org/I9508535"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Efosa C. Idemudia","raw_affiliation_strings":["College of Business, Arkansas Tech University, Russellville, AR, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business, Arkansas Tech University, Russellville, AR, USA","institution_ids":["https://openalex.org/I9508535"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5014606643"],"corresponding_institution_ids":["https://openalex.org/I9508535"],"apc_list":null,"apc_paid":null,"fwci":6.31,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.95853704,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"4","issue":"3","first_page":"31","last_page":"50"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9896000027656555,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9861000180244446,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/banner","display_name":"Banner","score":0.8344873785972595},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.8156168460845947},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6687871217727661},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6624875068664551},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5521199703216553},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5171546339988708},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5145367980003357},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4806017577648163},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3996972441673279},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3703247904777527},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3631306290626526},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.344363808631897},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.08802291750907898}],"concepts":[{"id":"https://openalex.org/C157572991","wikidata":"https://www.wikidata.org/wiki/Q806880","display_name":"Banner","level":2,"score":0.8344873785972595},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.8156168460845947},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6687871217727661},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6624875068664551},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5521199703216553},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5171546339988708},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5145367980003357},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4806017577648163},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3996972441673279},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3703247904777527},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3631306290626526},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.344363808631897},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.08802291750907898},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2014070103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2014070103","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:4:y:2014:i:3:p:31-50","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijom.2014070103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":61,"referenced_works":["https://openalex.org/W33842105","https://openalex.org/W41652956","https://openalex.org/W139043267","https://openalex.org/W175164097","https://openalex.org/W616945464","https://openalex.org/W1493254632","https://openalex.org/W1504808387","https://openalex.org/W1528027857","https://openalex.org/W1528946842","https://openalex.org/W1551700376","https://openalex.org/W1554947157","https://openalex.org/W1575698009","https://openalex.org/W1582758179","https://openalex.org/W1791587663","https://openalex.org/W1808957767","https://openalex.org/W1981576151","https://openalex.org/W1984349431","https://openalex.org/W1985875414","https://openalex.org/W1986459420","https://openalex.org/W1987258130","https://openalex.org/W2003553188","https://openalex.org/W2011309176","https://openalex.org/W2011569425","https://openalex.org/W2018501567","https://openalex.org/W2020144300","https://openalex.org/W2026807222","https://openalex.org/W2031266055","https://openalex.org/W2033943395","https://openalex.org/W2042067021","https://openalex.org/W2061214267","https://openalex.org/W2078518420","https://openalex.org/W2079676613","https://openalex.org/W2081016106","https://openalex.org/W2088504266","https://openalex.org/W2100379340","https://openalex.org/W2105977022","https://openalex.org/W2106096361","https://openalex.org/W2117050646","https://openalex.org/W2120230739","https://openalex.org/W2122912498","https://openalex.org/W2127531110","https://openalex.org/W2128824233","https://openalex.org/W2132568829","https://openalex.org/W2136988047","https://openalex.org/W2149608872","https://openalex.org/W2151400420","https://openalex.org/W2155225996","https://openalex.org/W2162550962","https://openalex.org/W2178030295","https://openalex.org/W2318129941","https://openalex.org/W2324625560","https://openalex.org/W2480238145","https://openalex.org/W2576417914","https://openalex.org/W2914926672","https://openalex.org/W2992361735","https://openalex.org/W3125094476","https://openalex.org/W3144406692","https://openalex.org/W3156170750","https://openalex.org/W4235535494","https://openalex.org/W4241273708","https://openalex.org/W4243432123"],"related_works":["https://openalex.org/W561088734","https://openalex.org/W1975987926","https://openalex.org/W2566484711","https://openalex.org/W1698992669","https://openalex.org/W2765439571","https://openalex.org/W2479317915","https://openalex.org/W3121555120","https://openalex.org/W4286419063","https://openalex.org/W197937991","https://openalex.org/W2118537986"],"abstract_inverted_index":{"Social":[0],"media":[1,199],"and":[2,16,27,66,90,96,128,156,160,169,193,200],"online":[3,13,33,63,81,87,122,136,148,164,201],"firms":[4],"are":[5,38],"currently":[6],"facing":[7],"severe":[8],"challenges":[9],"generating":[10],"revenue":[11],"through":[12],"banner":[14,34,82,88,97,123,137,149,157,165],"ads,":[15,83,89,150],"for":[17,62,105],"two":[18],"decades,":[19],"current":[20],"studies":[21],"in":[22,73],"the":[23,55,106,110,132,140,182,187],"information":[24],"systems,":[25],"advertising,":[26],"marketing":[28],"literature":[29],"have":[30,167],"shown":[31],"that":[32,118,144],"ad":[35,98,158],"click-through":[36],"rates":[37],"decreasing":[39],"steadily":[40],"(Idemudia,":[41],"2014;":[42],"Idemudia":[43],"et":[44,48],"al.,":[45,49],"2007;":[46],"Li":[47],"2012).":[50],"To":[51],"address":[52],"these":[53],"issues,":[54],"Visual-Cognitive":[56],"(VC)":[57],"model":[58,108,116,142,189],"has":[59,125,190],"been":[60],"developed":[61],"market":[64],"places":[65],"Internet":[67],"advertising.":[68],"An":[69],"experiment":[70],"was":[71],"conducted":[72],"which":[74],"independent":[75],"variables":[76],"such":[77],"as":[78],"familiarity":[79,162],"of":[80,86,121,147,163,175],"perceived":[84,119,145,161,173],"security":[85,146],"matches":[91,151],"between":[92,152],"web":[93,153],"users'":[94,154],"needs":[95,155],"content":[99],"were":[100],"manipulated.":[101],"The":[102,114],"theoretical":[103],"background":[104],"VC":[107,115,141,188],"is":[109],"Visual":[111,183],"Perception":[112,184],"Theory.":[113],"shows":[117,143],"usefulness":[120,174],"ads":[124,166],"a":[126],"positive":[127,168],"significant":[129,170,191],"effect":[130],"on":[131,172],"intention":[133],"to":[134,197],"click":[135],"ads.":[138,177],"Also,":[139],"contents,":[159],"effects":[171],"those":[176],"These":[178],"findings":[179],"strongly":[180],"support":[181],"Theories.":[185],"Thus,":[186],"research":[192],"practical":[194],"implications":[195],"relating":[196],"social":[198],"firms.":[202]},"counts_by_year":[{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
