{"id":"https://openalex.org/W2081195452","doi":"https://doi.org/10.4018/ijom.2014070102","title":"A Cloud Computing Model for Efficient Marketing Planning in Tourism","display_name":"A Cloud Computing Model for Efficient Marketing Planning in Tourism","publication_year":2014,"publication_date":"2014-07-01","ids":{"openalex":"https://openalex.org/W2081195452","doi":"https://doi.org/10.4018/ijom.2014070102","mag":"2081195452"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2014070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2014070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030161759","display_name":"George Mastorakis","orcid":"https://orcid.org/0000-0002-6733-5652"},"institutions":[{"id":"https://openalex.org/I28710699","display_name":"Hellenic Mediterranean University","ror":"https://ror.org/039ce0m20","country_code":"GR","type":"education","lineage":["https://openalex.org/I28710699"]}],"countries":["GR"],"is_corresponding":true,"raw_author_name":"George Mastorakis","raw_affiliation_strings":["Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece","[Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece]"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece","institution_ids":["https://openalex.org/I28710699"]},{"raw_affiliation_string":"[Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece]","institution_ids":["https://openalex.org/I28710699"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040394461","display_name":"Nikolaos Trihas","orcid":"https://orcid.org/0000-0001-9084-4036"},"institutions":[{"id":"https://openalex.org/I28710699","display_name":"Hellenic Mediterranean University","ror":"https://ror.org/039ce0m20","country_code":"GR","type":"education","lineage":["https://openalex.org/I28710699"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Nikolaos Trihas","raw_affiliation_strings":["Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece","[Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece]"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece","institution_ids":["https://openalex.org/I28710699"]},{"raw_affiliation_string":"[Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece]","institution_ids":["https://openalex.org/I28710699"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050729772","display_name":"Constandinos X. Mavromoustakis","orcid":"https://orcid.org/0000-0003-0333-8034"},"institutions":[{"id":"https://openalex.org/I17389662","display_name":"University of Nicosia","ror":"https://ror.org/04v18t651","country_code":"CY","type":"education","lineage":["https://openalex.org/I17389662"]}],"countries":["CY"],"is_corresponding":false,"raw_author_name":"Constandinos X. Mavromoustakis","raw_affiliation_strings":["Department of Computer Science, University of Nicosia, Engomi, Nicosia, Cyprus","Department of Computer Science, University of Nicosia, Engomi, Nicosia, Cyprus#TAB#"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Nicosia, Engomi, Nicosia, Cyprus","institution_ids":["https://openalex.org/I17389662"]},{"raw_affiliation_string":"Department of Computer Science, University of Nicosia, Engomi, Nicosia, Cyprus#TAB#","institution_ids":["https://openalex.org/I17389662"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003688123","display_name":"Emmanouil Perakakis","orcid":"https://orcid.org/0000-0002-9974-0820"},"institutions":[{"id":"https://openalex.org/I28710699","display_name":"Hellenic Mediterranean University","ror":"https://ror.org/039ce0m20","country_code":"GR","type":"education","lineage":["https://openalex.org/I28710699"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Emmanouil Perakakis","raw_affiliation_strings":["Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece","[Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece]"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece","institution_ids":["https://openalex.org/I28710699"]},{"raw_affiliation_string":"[Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece]","institution_ids":["https://openalex.org/I28710699"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062593128","display_name":"Ioannis Kopanakis","orcid":null},"institutions":[{"id":"https://openalex.org/I28710699","display_name":"Hellenic Mediterranean University","ror":"https://ror.org/039ce0m20","country_code":"GR","type":"education","lineage":["https://openalex.org/I28710699"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Ioannis Kopanakis","raw_affiliation_strings":["Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece","[Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece]"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece","institution_ids":["https://openalex.org/I28710699"]},{"raw_affiliation_string":"[Department of Business Administration, Technological Educational Institute of Crete, Agios Nikolaos, Crete, Greece]","institution_ids":["https://openalex.org/I28710699"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5030161759"],"corresponding_institution_ids":["https://openalex.org/I28710699"],"apc_list":null,"apc_paid":null,"fwci":1.9918,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.90426684,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"4","issue":"3","first_page":"14","last_page":"30"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9865999817848206,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.6192198991775513},{"id":"https://openalex.org/keywords/cloud-computing","display_name":"Cloud computing","score":0.6177745461463928},{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.5500549077987671},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.5218326449394226},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4888269305229187},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.44538936018943787},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.44425490498542786},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4076847732067108}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6192198991775513},{"id":"https://openalex.org/C79974875","wikidata":"https://www.wikidata.org/wiki/Q483639","display_name":"Cloud computing","level":2,"score":0.6177745461463928},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.5500549077987671},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5218326449394226},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4888269305229187},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44538936018943787},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.44425490498542786},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4076847732067108},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2014070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2014070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:4:y:2014:i:3:p:14-30","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijom.2014070102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5799999833106995,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W159418549","https://openalex.org/W561766492","https://openalex.org/W1489936571","https://openalex.org/W1496998458","https://openalex.org/W1556168886","https://openalex.org/W1766936971","https://openalex.org/W1865112262","https://openalex.org/W1968062903","https://openalex.org/W1975168565","https://openalex.org/W1980559984","https://openalex.org/W1986068370","https://openalex.org/W1995566647","https://openalex.org/W1999888159","https://openalex.org/W2009244932","https://openalex.org/W2023380813","https://openalex.org/W2049355845","https://openalex.org/W2052993579","https://openalex.org/W2055059362","https://openalex.org/W2069337465","https://openalex.org/W2082661066","https://openalex.org/W2088913389","https://openalex.org/W2092031181","https://openalex.org/W2093052690","https://openalex.org/W2094591298","https://openalex.org/W2103187968","https://openalex.org/W2111398406","https://openalex.org/W2113712924","https://openalex.org/W2122813604","https://openalex.org/W2144829330","https://openalex.org/W2147079143","https://openalex.org/W2150544991","https://openalex.org/W2164739924","https://openalex.org/W2368169181","https://openalex.org/W4213218460","https://openalex.org/W4248320957"],"related_works":["https://openalex.org/W2351217280","https://openalex.org/W4244478748","https://openalex.org/W2086836292","https://openalex.org/W2354083748","https://openalex.org/W2357949222","https://openalex.org/W2338005294","https://openalex.org/W2104192539","https://openalex.org/W2954733677","https://openalex.org/W4223488648","https://openalex.org/W3194191951"],"abstract_inverted_index":{"This":[0,57],"article":[1],"proposes":[2],"a":[3,53,120],"novel":[4],"model":[5,58],"to":[6,37,62,81,98],"optimize":[7],"e-marketing":[8,40,73],"planning":[9],"in":[10,106],"tourism":[11,107],"sector,":[12],"based":[13,87],"on":[14,88],"the":[15,114,127],"convergence":[16],"among":[17],"interactive":[18],"digital":[19],"television,":[20],"mobile":[21,46],"networks":[22],"and":[23,43,67,111,126],"cloud":[24],"computing":[25],"systems.":[26],"The":[27,109],"proposed":[28],"research":[29],"approach":[30],"is":[31,78],"exploited,":[32],"towards":[33,93],"efficiently":[34,68],"facilitating":[35],"marketers":[36,61],"accomplish":[38],"optimum":[39],"data":[41],"analysis":[42],"design":[44],"effective":[45],"marketing":[47,124],"strategies,":[48],"targeting":[49],"potential":[50],"users":[51],"under":[52],"personalized":[54],"advertising":[55],"scheme.":[56],"also":[59],"enables":[60],"predict":[63],"future":[64],"purchasing":[65],"patterns":[66],"understand":[69],"customers'":[70,76],"behavior.":[71],"Collected":[72],"data,":[74],"revealing":[75],"preferences,":[77],"optimally":[79],"displayed":[80],"marketers,":[82],"using":[83],"emerging":[84],"user-friendly":[85],"interfaces":[86],"cutting":[89],"edge":[90],"web":[91],"technologies,":[92],"providing":[94],"an":[95],"actual":[96],"mean":[97],"automatically":[99],"customize":[100],"services":[101],"for":[102],"individual":[103],"market":[104],"segments":[105],"sector.":[108],"applicability":[110],"usefulness":[112],"of":[113,122],"system":[115],"were":[116],"tested":[117],"by":[118],"interviewing":[119],"sample":[121],"hotel":[123],"managers,":[125],"findings":[128],"provide":[129],"useful":[130],"practical":[131],"implications.":[132]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2017,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}