{"id":"https://openalex.org/W2003585576","doi":"https://doi.org/10.4018/ijom.2013100104","title":"Twitter as a Tool for Corporate Communication","display_name":"Twitter as a Tool for Corporate Communication","publication_year":2013,"publication_date":"2013-10-01","ids":{"openalex":"https://openalex.org/W2003585576","doi":"https://doi.org/10.4018/ijom.2013100104","mag":"2003585576"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2013100104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2013100104","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046044560","display_name":"Kyung Jung Han","orcid":"https://orcid.org/0000-0001-9524-6182"},"institutions":[{"id":"https://openalex.org/I76835614","display_name":"University of Missouri","ror":"https://ror.org/02ymw8z06","country_code":"US","type":"education","lineage":["https://openalex.org/I76835614"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Kyung Jung Han","raw_affiliation_strings":["Department of Strategic Communications, University of Missouri-Columbia, Columbia, MO, USA","Department of Strategic Communications, University of Missouri-Columbia, Columbia, MO, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Strategic Communications, University of Missouri-Columbia, Columbia, MO, USA","institution_ids":["https://openalex.org/I76835614"]},{"raw_affiliation_string":"Department of Strategic Communications, University of Missouri-Columbia, Columbia, MO, USA#TAB#","institution_ids":["https://openalex.org/I76835614"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031269815","display_name":"Chang\u2010Hoan Cho","orcid":null},"institutions":[{"id":"https://openalex.org/I193775966","display_name":"Yonsei University","ror":"https://ror.org/01wjejq96","country_code":"KR","type":"education","lineage":["https://openalex.org/I193775966"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Chang-Hoan Cho","raw_affiliation_strings":["Department of Communication, Yonsei University, Seoul, South Korea","Department of Communication, Yonsei University, Seoul, South Korean#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication, Yonsei University, Seoul, South Korea","institution_ids":["https://openalex.org/I193775966"]},{"raw_affiliation_string":"Department of Communication, Yonsei University, Seoul, South Korean#TAB#","institution_ids":["https://openalex.org/I193775966"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5046044560"],"corresponding_institution_ids":["https://openalex.org/I76835614"],"apc_list":null,"apc_paid":null,"fwci":3.0568,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.92579033,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"3","issue":"4","first_page":"68","last_page":"83"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9909999966621399,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/categorization","display_name":"Categorization","score":0.7958903908729553},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6939455270767212},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6002064347267151},{"id":"https://openalex.org/keywords/feeling","display_name":"Feeling","score":0.5895698070526123},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"Corporate communication","score":0.5364011526107788},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4686897099018097},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.45970165729522705},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.3832269310951233},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.32298481464385986},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"Corporate social responsibility","score":0.31267982721328735},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2785271406173706},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.27755922079086304},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2503584623336792},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.21691232919692993},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.08089044690132141}],"concepts":[{"id":"https://openalex.org/C94124525","wikidata":"https://www.wikidata.org/wiki/Q912550","display_name":"Categorization","level":2,"score":0.7958903908729553},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6939455270767212},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6002064347267151},{"id":"https://openalex.org/C122980154","wikidata":"https://www.wikidata.org/wiki/Q205555","display_name":"Feeling","level":2,"score":0.5895698070526123},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.5364011526107788},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4686897099018097},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.45970165729522705},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3832269310951233},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32298481464385986},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.31267982721328735},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2785271406173706},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.27755922079086304},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2503584623336792},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.21691232919692993},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.08089044690132141},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2013100104","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2013100104","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:3:y:2013:i:4:p:68-83","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijom.2013100104","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W16722902","https://openalex.org/W166828385","https://openalex.org/W1242854564","https://openalex.org/W1534448817","https://openalex.org/W1591523177","https://openalex.org/W1757931901","https://openalex.org/W1964157691","https://openalex.org/W1967744297","https://openalex.org/W1968041129","https://openalex.org/W1972364629","https://openalex.org/W1972751140","https://openalex.org/W1992878752","https://openalex.org/W2008179038","https://openalex.org/W2026723035","https://openalex.org/W2034695540","https://openalex.org/W2035906916","https://openalex.org/W2039586954","https://openalex.org/W2051025488","https://openalex.org/W2056285348","https://openalex.org/W2066304291","https://openalex.org/W2073435010","https://openalex.org/W2076362334","https://openalex.org/W2076780118","https://openalex.org/W2089295221","https://openalex.org/W2097357438","https://openalex.org/W2099342631","https://openalex.org/W2116204558","https://openalex.org/W2121583048","https://openalex.org/W2134746982","https://openalex.org/W2153222072","https://openalex.org/W2154767394","https://openalex.org/W2244827983","https://openalex.org/W2478687585","https://openalex.org/W2504683234","https://openalex.org/W2943564964","https://openalex.org/W3013798161","https://openalex.org/W3121168054","https://openalex.org/W3122139608","https://openalex.org/W4210764005"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W3118640379","https://openalex.org/W3199815307","https://openalex.org/W2754215895","https://openalex.org/W2165912799","https://openalex.org/W2698231858","https://openalex.org/W2767533230","https://openalex.org/W3107243344","https://openalex.org/W4220869604","https://openalex.org/W4205680593"],"abstract_inverted_index":{"The":[0,40,140],"purpose":[1],"of":[2,20,34,68,138,142,150,163],"this":[3,143],"study":[4,144],"is":[5],"to":[6,46,76,78,132],"examine":[7,133],"how":[8],"corporations":[9,44,71],"communicate":[10],"with":[11,147],"consumers":[12],"in":[13,106],"social":[14,171],"media.":[15],"For":[16],"this,":[17],"Twitter":[18,54,136],"activities":[19,137],"Fortune":[21],"500":[22,90],"companies":[23],"were":[24],"content-analyzed,":[25],"focusing":[26],"on":[27,52,159],"four":[28],"factors:":[29],"shared":[30],"information,":[31],"the":[32,73,92,102,108,113,127,134,148,160],"method":[33],"communication,":[35],"tweet":[36],"contents,":[37],"and":[38,56,62,96,116,123,165],"tactics.":[39],"findings":[41],"indicate":[42],"that":[43,126],"tend":[45],"disclose":[47],"their":[48,53,79],"basic":[49],"information":[50],"mostly":[51],"pages":[55],"mainly":[57],"post":[58],"organic":[59],"tweets":[60],"(65.9%)":[61],"corporate":[63,93,103],"news":[64],"(48.7%).":[65],"In":[66],"terms":[67],"tweeting":[69],"tactics,":[70],"apply":[72],"\u201clink\u201d":[74],"function":[75],"connect":[77],"websites,":[80],"blogs,":[81],"or":[82],"Facebook":[83],"pages.":[84],"Additionally,":[85],"among":[86],"three":[87],"indexes":[88],"(Fortune":[89],"rankings,":[91],"activity":[94],"score,":[95],"product":[97,109],"group":[98],"categorization)":[99],"for":[100,155],"evaluating":[101],"use":[104],"patterns":[105],"Twitter,":[107],"groups":[110],"categorized":[111],"by":[112],"Foote,":[114],"Cone,":[115],"Belding":[117],"(FCB)":[118],"grid":[119],"model":[120,128],"(high/low":[121],"involvement":[122],"thinking/feeling)":[124],"proved":[125],"can":[129,145],"be":[130],"applied":[131],"different":[135,161],"organizations.":[139],"results":[141],"help":[146],"development":[149],"a":[151,170],"tailored":[152],"measurement":[153],"tool":[154],"managing":[156],"consumers,":[157],"depending":[158],"categories":[162],"organizations":[164],"designing":[166],"future":[167],"plans":[168],"within":[169],"networking":[172],"site":[173],"(SNS).":[174]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}