{"id":"https://openalex.org/W1972648018","doi":"https://doi.org/10.4018/ijom.2013070102","title":"A Comparative Study of Consumer\u2019s Gender Based Attitude towards Mobile Value Added Services in Jalandhar District Using Tri-Component Model","display_name":"A Comparative Study of Consumer\u2019s Gender Based Attitude towards Mobile Value Added Services in Jalandhar District Using Tri-Component Model","publication_year":2013,"publication_date":"2013-07-01","ids":{"openalex":"https://openalex.org/W1972648018","doi":"https://doi.org/10.4018/ijom.2013070102","mag":"1972648018"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2013070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2013070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042780976","display_name":"Savdeep Vasudeva","orcid":"https://orcid.org/0000-0002-0098-9635"},"institutions":[{"id":"https://openalex.org/I1341847395","display_name":"DAV University","ror":"https://ror.org/04aenjr55","country_code":"IN","type":"education","lineage":["https://openalex.org/I1341847395"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Savdeep Vasudeva","raw_affiliation_strings":["Department of Business Management, DAV Institute of Engineering & Technology, Jalandhar, Punjab, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Management, DAV Institute of Engineering & Technology, Jalandhar, Punjab, India","institution_ids":["https://openalex.org/I1341847395"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113443805","display_name":"Gurdip Singh","orcid":null},"institutions":[{"id":"https://openalex.org/I101407740","display_name":"Chandigarh University","ror":"https://ror.org/05t4pvx35","country_code":"IN","type":"education","lineage":["https://openalex.org/I101407740"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Gurdip Singh","raw_affiliation_strings":["Department of Engineering, Chandigarh Group of Colleges, Gharuan, Mohali, Punjab, India","Department of Engineering, Chandigarh Group of Colleges, Gharuan, Mohali, Punjab, India#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Engineering, Chandigarh Group of Colleges, Gharuan, Mohali, Punjab, India","institution_ids":["https://openalex.org/I101407740"]},{"raw_affiliation_string":"Department of Engineering, Chandigarh Group of Colleges, Gharuan, Mohali, Punjab, India#TAB#","institution_ids":["https://openalex.org/I101407740"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5042780976"],"corresponding_institution_ids":["https://openalex.org/I1341847395"],"apc_list":null,"apc_paid":null,"fwci":0.8356,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.82995179,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"3","issue":"3","first_page":"18","last_page":"36"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9904000163078308,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9528999924659729,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-phone","display_name":"Mobile phone","score":0.7046557664871216},{"id":"https://openalex.org/keywords/usability","display_name":"Usability","score":0.6382171511650085},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.579181432723999},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5676842927932739},{"id":"https://openalex.org/keywords/component","display_name":"Component (thermodynamics)","score":0.4789772033691406},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.4515213370323181},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4447788596153259},{"id":"https://openalex.org/keywords/data-collection","display_name":"Data collection","score":0.4270312786102295},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.3512873947620392},{"id":"https://openalex.org/keywords/applied-psychology","display_name":"Applied psychology","score":0.32910656929016113},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3086090683937073},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.19031643867492676},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.1387309432029724},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1333453357219696},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.12746894359588623},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.08326366543769836},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.07862710952758789}],"concepts":[{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.7046557664871216},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.6382171511650085},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.579181432723999},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5676842927932739},{"id":"https://openalex.org/C168167062","wikidata":"https://www.wikidata.org/wiki/Q1117970","display_name":"Component (thermodynamics)","level":2,"score":0.4789772033691406},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.4515213370323181},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4447788596153259},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.4270312786102295},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3512873947620392},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.32910656929016113},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3086090683937073},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19031643867492676},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.1387309432029724},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1333453357219696},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.12746894359588623},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.08326366543769836},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.07862710952758789},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2013070102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2013070102","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:3:y:2013:i:3:p:18-36","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijom.2013070102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.5600000023841858}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W7411256","https://openalex.org/W21817068","https://openalex.org/W1488837022","https://openalex.org/W1552993303","https://openalex.org/W1590360634","https://openalex.org/W1659005211","https://openalex.org/W1835472859","https://openalex.org/W1994555027","https://openalex.org/W2006529127","https://openalex.org/W2011288077","https://openalex.org/W2024180819","https://openalex.org/W2037158254","https://openalex.org/W2048675255","https://openalex.org/W2065104913","https://openalex.org/W2107068699","https://openalex.org/W2111368557","https://openalex.org/W2117036220","https://openalex.org/W2137951697","https://openalex.org/W2157347024","https://openalex.org/W2187437229","https://openalex.org/W2314819616","https://openalex.org/W3159780416","https://openalex.org/W4244476849","https://openalex.org/W4246710599","https://openalex.org/W7025414696"],"related_works":["https://openalex.org/W2187546663","https://openalex.org/W148745890","https://openalex.org/W2899790217","https://openalex.org/W2429057255","https://openalex.org/W1576092969","https://openalex.org/W4315621326","https://openalex.org/W2598865957","https://openalex.org/W2524154428","https://openalex.org/W2959940981","https://openalex.org/W1522590096"],"abstract_inverted_index":{"Mobile":[0],"value":[1,126],"added":[2,127],"services":[3,10],"(MVAS)":[4],"are":[5,142],"different":[6],"from":[7],"the":[8,18,30,38,55,66,91,103,106,117],"core":[9],"such":[11],"as":[12],"calling,":[13],"text":[14],"messaging":[15],"and":[16,45,74,82,96,109],"extend":[17],"usability":[19],"of":[20,37,42,52,58,68,85,90,105],"mobile":[21,118],"phones.":[22],"This":[23,77],"study":[24,78],"has":[25,61],"been":[26,62,94],"carried":[27],"out":[28],"with":[29],"purpose":[31],"to":[32,64,137],"make":[33],"a":[34,50],"comparative":[35],"analysis":[36],"genders":[39,134],"in":[40,112,123,135],"context":[41],"their":[43,138],"awareness":[44,113],"attitude":[46,67,124,140],"towards":[47,114,125],"MVAS.":[48,115],"As":[49,101],"part":[51],"theoretical":[53],"framework,":[54],"Tri-component":[56],"model":[57],"consumer":[59],"behaviour":[60],"used":[63],"measure":[65],"consumers":[69],"based":[70],"on":[71],"cognitive,":[72],"affective":[73],"conative":[75],"components.":[76],"uses":[79],"both":[80],"primary":[81],"secondary":[83],"methods":[84],"data":[86],"collection.":[87],"The":[88],"responses":[89],"users":[92,120],"have":[93],"presented":[95],"analysed":[97],"through":[98],"hypothesis":[99],"testing.":[100],"per":[102],"findings":[104],"study,":[107],"males":[108],"females":[110],"differ":[111,121],"Overall,":[116],"phone":[119],"significantly":[122],"services.":[128],"However,":[129],"this":[130],"not":[131],"true":[132],"when":[133],"conjunction":[136],"respective":[139],"components":[141],"taken":[143],"into":[144],"consideration.":[145]},"counts_by_year":[{"year":2016,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}