{"id":"https://openalex.org/W2069041383","doi":"https://doi.org/10.4018/ijom.2012100103","title":"Market Influence Analytics in a Digital Ecosystem","display_name":"Market Influence Analytics in a Digital Ecosystem","publication_year":2012,"publication_date":"2012-10-01","ids":{"openalex":"https://openalex.org/W2069041383","doi":"https://doi.org/10.4018/ijom.2012100103","mag":"2069041383"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2012100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2012100103","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028228110","display_name":"Vandana Ahuja","orcid":"https://orcid.org/0000-0002-4512-7203"},"institutions":[{"id":"https://openalex.org/I154970844","display_name":"Jaypee Institute of Information Technology","ror":"https://ror.org/05sttyy11","country_code":"IN","type":"education","lineage":["https://openalex.org/I154970844"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Vandana Ahuja","raw_affiliation_strings":["Department of Humanities and Social Sciences, Jaypee Institute of Information Technology, Noida, India"],"affiliations":[{"raw_affiliation_string":"Department of Humanities and Social Sciences, Jaypee Institute of Information Technology, Noida, India","institution_ids":["https://openalex.org/I154970844"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5028228110"],"corresponding_institution_ids":["https://openalex.org/I154970844"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.22036937,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"2","issue":"4","first_page":"42","last_page":"53"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9794999957084656,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.975600004196167,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.6067899465560913},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.5890278816223145},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5350130200386047},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5306723713874817},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.48892417550086975},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.48562946915626526},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4819031059741974},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4468935430049896},{"id":"https://openalex.org/keywords/scope","display_name":"Scope (computer science)","score":0.42982104420661926},{"id":"https://openalex.org/keywords/reputation","display_name":"Reputation","score":0.420394629240036},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.22815635800361633},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.18012315034866333},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.1448614001274109}],"concepts":[{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6067899465560913},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5890278816223145},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5350130200386047},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5306723713874817},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.48892417550086975},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.48562946915626526},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4819031059741974},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4468935430049896},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.42982104420661926},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.420394629240036},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22815635800361633},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18012315034866333},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.1448614001274109},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijom.2012100103","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2012100103","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:2:y:2012:i:4:p:42-53","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijom.2012100103","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W561708164","https://openalex.org/W1511521336","https://openalex.org/W1964526499","https://openalex.org/W1969940543","https://openalex.org/W2013701814","https://openalex.org/W2055097862","https://openalex.org/W2064062304","https://openalex.org/W2068569233","https://openalex.org/W2082213477","https://openalex.org/W2136407110","https://openalex.org/W2142822317","https://openalex.org/W2155769151"],"related_works":["https://openalex.org/W2008815286","https://openalex.org/W1581246342","https://openalex.org/W2020511092","https://openalex.org/W1972175325","https://openalex.org/W1969188889","https://openalex.org/W3015082190","https://openalex.org/W2409206996","https://openalex.org/W2047195236","https://openalex.org/W2033916052","https://openalex.org/W2011537078"],"abstract_inverted_index":{"The":[0,127],"internet":[1,60],"provides":[2],"opportunities":[3],"for":[4,46,65,113,115],"marketing":[5,155],"which":[6],"extend":[7],"from":[8],"the":[9,16,24,37,44,51,71,87,145,160,167,176,184,190],"micro":[10],"level":[11,18],"of":[12,19,26,34,50,53,70,132,166,178,189],"electronic":[13],"contacts":[14],"to":[15,30,78,136,139,158],"macro":[17],"new":[20,38,63],"business":[21,80],"opportunities.":[22],"As":[23],"democratisation":[25],"consumer":[27],"expression":[28],"leads":[29],"a":[31,47,197,203],"viral":[32],"proliferation":[33],"information":[35],"online,":[36],"age":[39,73],"communication":[40],"ecosystem":[41],"has":[42,110],"prompted":[43],"need":[45],"careful":[48],"evaluation":[49],"potential":[52,77],"what":[54],"is":[55,135],"being":[56],"called":[57],"Consumer":[58,82],"Generated":[59,83],"content,":[61],"creating":[62],"challenges":[64],"Marketing":[66],"Intelligence.":[67],"These":[68],"offerings":[69],"Information":[72],"have":[74,196],"garnered":[75],"adequate":[76],"engineer":[79],"transformations.":[81],"Media":[84],"(CGM)":[85],"comprises":[86],"content":[88],"generated":[89],"by":[90,154],"consumers":[91],"within":[92],"online":[93,146],"venues":[94],"such":[95],"as":[96,172],"Internet":[97,180],"forums,":[98],"Blogs,":[99],"Wikis,":[100],"discussion":[101],"lists,":[102],"etc.":[103],"Leveraging":[104],"CGM":[105,138],"and":[106,117,123,164,182,187,207],"channelizing":[107],"it":[108],"appropriately":[109],"become":[111],"critical":[112],"organisations":[114],"understanding":[116],"managing":[118],"market":[119,147],"performance,":[120],"product":[121],"positioning,":[122],"driving":[124],"brand":[125],"reputations.":[126],"biggest":[128],"challenge":[129],"in":[130,156,169],"front":[131],"organizations":[133,157],"now":[134],"harvest":[137],"help":[140],"marketers":[141],"gain":[142],"insight":[143],"into":[144],"conversations":[148,168],"taking":[149],"place.":[150],"Efforts":[151],"are":[152],"on":[153,192,202],"track":[159],"volume,":[161],"origin,":[162],"flow,":[163],"trajectory":[165],"real":[170],"time":[171],"they":[173],"evolve,":[174],"study":[175],"domain":[177],"Individual":[179],"Worth":[181],"map":[183],"scope,":[185],"reach":[186],"influence":[188],"same":[191],"topics":[193],"that":[194],"might":[195],"positive":[198],"or":[199],"negative":[200],"impact":[201],"company\u2019s":[204],"products,":[205],"promotions,":[206],"reputation.":[208]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}