{"id":"https://openalex.org/W2053622404","doi":"https://doi.org/10.4018/ijom.2011010101","title":"Segmenting Brand Value Perceptions of Consumers in Virtual Worlds","display_name":"Segmenting Brand Value Perceptions of Consumers in Virtual Worlds","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2053622404","doi":"https://doi.org/10.4018/ijom.2011010101","mag":"2053622404"},"language":"en","primary_location":{"id":"doi:10.4018/ijom.2011010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2011010101","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021176930","display_name":"Stuart J. Barnes","orcid":"https://orcid.org/0000-0001-6480-7100"},"institutions":[{"id":"https://openalex.org/I1118541","display_name":"University of East Anglia","ror":"https://ror.org/026k5mg93","country_code":"GB","type":"education","lineage":["https://openalex.org/I1118541"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Stuart J. Barnes","raw_affiliation_strings":["University of East Anglia, UK","[University of East Anglia, UK]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of East Anglia, UK","institution_ids":["https://openalex.org/I1118541"]},{"raw_affiliation_string":"[University of East Anglia, UK]","institution_ids":["https://openalex.org/I1118541"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076045997","display_name":"Jan Mattsson","orcid":"https://orcid.org/0000-0002-4121-0114"},"institutions":[{"id":"https://openalex.org/I107707843","display_name":"Roskilde University","ror":"https://ror.org/014axpa37","country_code":"DK","type":"education","lineage":["https://openalex.org/I107707843"]},{"id":"https://openalex.org/I92834545","display_name":"\u00c9cole Sup\u00e9rieure de Commerce de Rennes","ror":"https://ror.org/02f08fz18","country_code":"FR","type":"education","lineage":["https://openalex.org/I92834545"]}],"countries":["DK","FR"],"is_corresponding":false,"raw_author_name":"Jan Mattsson","raw_affiliation_strings":["Roskilde University, Denmark and ESC Rennes School of Business, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Roskilde University, Denmark and ESC Rennes School of Business, France","institution_ids":["https://openalex.org/I107707843","https://openalex.org/I92834545"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.582,"has_fulltext":false,"cited_by_count":17,"citation_normalized_percentile":{"value":0.79469662,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"1","issue":"1","first_page":"1","last_page":"11"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9909999966621399,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/avatar","display_name":"Avatar","score":0.8596014976501465},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.6527854204177856},{"id":"https://openalex.org/keywords/formative-assessment","display_name":"Formative assessment","score":0.5850900411605835},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.574527382850647},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5489814281463623},{"id":"https://openalex.org/keywords/metaverse","display_name":"Metaverse","score":0.5484049916267395},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.5368056893348694},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5311625599861145},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.48803701996803284},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.36206144094467163},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2689061760902405},{"id":"https://openalex.org/keywords/virtual-reality","display_name":"Virtual reality","score":0.160133957862854},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.11203721165657043}],"concepts":[{"id":"https://openalex.org/C2777365542","wikidata":"https://www.wikidata.org/wiki/Q83090","display_name":"Avatar","level":2,"score":0.8596014976501465},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6527854204177856},{"id":"https://openalex.org/C42525527","wikidata":"https://www.wikidata.org/wiki/Q1209955","display_name":"Formative assessment","level":2,"score":0.5850900411605835},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.574527382850647},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5489814281463623},{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.5484049916267395},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.5368056893348694},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5311625599861145},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48803701996803284},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.36206144094467163},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2689061760902405},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.160133957862854},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.11203721165657043},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.4018/ijom.2011010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijom.2011010101","pdf_url":null,"source":{"id":"https://openalex.org/S4210211185","display_name":"International Journal of Online Marketing","issn_l":"2156-1745","issn":["2156-1745","2156-1753"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Online Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jom000:v:1:y:2011:i:1:p:1-11","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijom.2011010101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:kar.kent.ac.uk:34731","is_oa":false,"landing_page_url":"https://kar.kent.ac.uk/34731/","pdf_url":null,"source":{"id":"https://openalex.org/S4377196264","display_name":"Kent Academic Repository (University of Kent)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I20581793","host_organization_name":"University of Kent","host_organization_lineage":["https://openalex.org/I20581793"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:ueaeprints.uea.ac.uk:27378","is_oa":false,"landing_page_url":"https://ueaeprints.uea.ac.uk/id/eprint/27378/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400384","display_name":"UEA Digital Repository (University of East Anglia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1118541","host_organization_name":"University of East Anglia","host_organization_lineage":["https://openalex.org/I1118541"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W159843310","https://openalex.org/W1040730111","https://openalex.org/W1492747992","https://openalex.org/W1561534144","https://openalex.org/W1595575146","https://openalex.org/W1774460361","https://openalex.org/W1965961207","https://openalex.org/W1987258130","https://openalex.org/W2007246684","https://openalex.org/W2012213743","https://openalex.org/W2057643324","https://openalex.org/W2097317358","https://openalex.org/W2105107653","https://openalex.org/W2120419626","https://openalex.org/W2169663002","https://openalex.org/W2266639535","https://openalex.org/W3121590070","https://openalex.org/W3121958491","https://openalex.org/W3123747783","https://openalex.org/W4231123405"],"related_works":["https://openalex.org/W3138471234","https://openalex.org/W4392721137","https://openalex.org/W609482051","https://openalex.org/W3199325201","https://openalex.org/W2792035366","https://openalex.org/W4386050096","https://openalex.org/W2360976019","https://openalex.org/W2906881146","https://openalex.org/W4297873676","https://openalex.org/W4315641028"],"abstract_inverted_index":{"Virtual":[0],"worlds":[1],"are":[2],"emerging":[3],"as":[4],"a":[5,91],"promising":[6],"new":[7],"channel":[8],"for":[9,67,85],"electronic":[10],"marketing":[11],"and":[12,36,70],"brand-related":[13],"activities.":[14],"However,":[15],"like":[16],"Second":[17,43,101],"Life.":[18,44,102],"This":[19],"paper":[20],"examines":[21],"the":[22,56,74],"spectrum":[23],"of":[24,26,28,78,83],"perceptions":[25,82],"consumers":[27,79,99],"four":[29],"major":[30],"real-life":[31],"brands":[32],"(Armani,":[33],"Dell,":[34],"Mercedes":[35],"Hublot)":[37],"that":[38],"have":[39],"established":[40],"operations":[41],"in":[42,94,100],"A":[45],"survey":[46,52],"was":[47],"conducted":[48],"using":[49],"an":[50,63],"avatar":[51],"bot":[53],"(n=1,039).":[54],"Using":[55],"FIMIX-PLS":[57],"procedure":[58],"(Ringle":[59],"et":[60],"al.,":[61],"2009),":[62],"axiological":[64],"measurement":[65],"instrument":[66],"brand":[68],"value":[69,84],"formative":[71],"modeling":[72],"techniques,":[73],"authors":[75],"identify":[76],"segments":[77],"with":[80,98],"different":[81],"each":[86],"brand.":[87],"The":[88],"analysis":[89],"shows":[90],"clear":[92],"difficulty":[93],"establishing":[95],"\u2018emotional\u2019":[96],"rapport":[97]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":7},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2016-06-24T00:00:00"}
