{"id":"https://openalex.org/W2914252382","doi":"https://doi.org/10.4018/ijitn.2016100102","title":"Smart Advertising","display_name":"Smart Advertising","publication_year":2016,"publication_date":"2016-08-17","ids":{"openalex":"https://openalex.org/W2914252382","doi":"https://doi.org/10.4018/ijitn.2016100102","mag":"2914252382"},"language":"en","primary_location":{"id":"doi:10.4018/ijitn.2016100102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijitn.2016100102","pdf_url":null,"source":{"id":"https://openalex.org/S32289611","display_name":"International Journal of Interdisciplinary Telecommunications and Networking","issn_l":"1941-8663","issn":["1941-8663","1941-8671"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Interdisciplinary Telecommunications and Networking","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085185226","display_name":"Albert Asmaryan","orcid":null},"institutions":[{"id":"https://openalex.org/I177537411","display_name":"Bauman Moscow State Technical University","ror":"https://ror.org/00pb8h375","country_code":"RU","type":"education","lineage":["https://openalex.org/I177537411"]}],"countries":["RU"],"is_corresponding":true,"raw_author_name":"Albert Asmaryan","raw_affiliation_strings":["Bauman Moscow State Technical University, Moscow, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bauman Moscow State Technical University, Moscow, Russia","institution_ids":["https://openalex.org/I177537411"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103834152","display_name":"Alexey Levanov","orcid":null},"institutions":[{"id":"https://openalex.org/I177537411","display_name":"Bauman Moscow State Technical University","ror":"https://ror.org/00pb8h375","country_code":"RU","type":"education","lineage":["https://openalex.org/I177537411"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Alexey Levanov","raw_affiliation_strings":["Bauman Moscow State Technical University, Moscow, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bauman Moscow State Technical University, Moscow, Russia","institution_ids":["https://openalex.org/I177537411"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5015008986","display_name":"Irina Borovik","orcid":"https://orcid.org/0000-0002-6961-6212"},"institutions":[{"id":"https://openalex.org/I177537411","display_name":"Bauman Moscow State Technical University","ror":"https://ror.org/00pb8h375","country_code":"RU","type":"education","lineage":["https://openalex.org/I177537411"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Irina Borovik","raw_affiliation_strings":["Bauman Moscow State Technical University, Moscow, Russia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bauman Moscow State Technical University, Moscow, Russia","institution_ids":["https://openalex.org/I177537411"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5085185226"],"corresponding_institution_ids":["https://openalex.org/I177537411"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.39639626,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"8","issue":"4","first_page":"16","last_page":"21"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12734","display_name":"Information Systems and Technology Applications","score":0.944100022315979,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.873014509677887},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.7898192405700684},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.7410092353820801},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.5634515881538391},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5469631552696228},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.5399659872055054},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.5340785980224609},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5279932022094727},{"id":"https://openalex.org/keywords/native-advertising","display_name":"Native advertising","score":0.5085269212722778},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.47607654333114624},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.46857357025146484},{"id":"https://openalex.org/keywords/advertising-campaign","display_name":"Advertising campaign","score":0.44568151235580444},{"id":"https://openalex.org/keywords/advertising-research","display_name":"Advertising research","score":0.42678767442703247},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.3119385838508606},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.08161062002182007}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.873014509677887},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.7898192405700684},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.7410092353820801},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.5634515881538391},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5469631552696228},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.5399659872055054},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.5340785980224609},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5279932022094727},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.5085269212722778},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.47607654333114624},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.46857357025146484},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.44568151235580444},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.42678767442703247},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3119385838508606},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.08161062002182007},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijitn.2016100102","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijitn.2016100102","pdf_url":null,"source":{"id":"https://openalex.org/S32289611","display_name":"International Journal of Interdisciplinary Telecommunications and Networking","issn_l":"1941-8663","issn":["1941-8663","1941-8671"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Interdisciplinary Telecommunications and Networking","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jitn00:v:8:y:2016:i:4:p:16-21","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJITN.2016100102","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W2049029539","https://openalex.org/W2106728444","https://openalex.org/W2159764755","https://openalex.org/W2610241442"],"related_works":["https://openalex.org/W2913055349","https://openalex.org/W1551421219","https://openalex.org/W3150755883","https://openalex.org/W2913109148","https://openalex.org/W2346030802","https://openalex.org/W2569429894","https://openalex.org/W2371012911","https://openalex.org/W2101949473","https://openalex.org/W4382405384","https://openalex.org/W596241658"],"abstract_inverted_index":{"Currently,":[0],"there":[1],"is":[2],"a":[3,51],"problem":[4],"of":[5,27,35,73],"contextual":[6,74],"advertising.":[7,75],"Advertisers":[8],"want":[9],"to":[10,13,49,58],"be":[11],"able":[12],"target":[14],"clearly":[15],"the":[16,25,28,36,56,70],"audience,":[17],"because":[18],"user":[19],"experience":[20],"and":[21],"revenue":[22],"depend":[23],"on":[24,62,69],"relevance":[26],"displayed":[29],"ads.":[30],"Contextual":[31],"advertising":[32,60],"supports":[33],"much":[34],"Web's":[37],"ecosystem":[38],"today":[39],"online,":[40],"but":[41],"not":[42],"in":[43,65],"\u201coffline\u201d.":[44],"The":[45],"authors'":[46],"task":[47],"was":[48],"develop":[50],"system":[52],"prototype,":[53],"which":[54],"gives":[55],"ability":[57],"display":[59],"based":[61,68],"users'":[63],"interests":[64],"real":[66],"life":[67],"best":[71],"techniques":[72]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2019-02-21T00:00:00"}