{"id":"https://openalex.org/W1994068555","doi":"https://doi.org/10.4018/ijiit.2014100101","title":"Relative Superiority of Key Centrality Measures for Identifying Influencers on Social Media","display_name":"Relative Superiority of Key Centrality Measures for Identifying Influencers on Social Media","publication_year":2014,"publication_date":"2014-10-01","ids":{"openalex":"https://openalex.org/W1994068555","doi":"https://doi.org/10.4018/ijiit.2014100101","mag":"1994068555"},"language":"en","primary_location":{"id":"doi:10.4018/ijiit.2014100101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijiit.2014100101","pdf_url":null,"source":{"id":"https://openalex.org/S116626079","display_name":"International Journal of Intelligent Information Technologies","issn_l":"1548-3657","issn":["1548-3657","1548-3665"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Intelligent Information Technologies","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100347983","display_name":"Yifeng Zhang","orcid":"https://orcid.org/0000-0002-8922-6297"},"institutions":[{"id":"https://openalex.org/I79884896","display_name":"University of Illinois at Springfield","ror":"https://ror.org/0126qma51","country_code":"US","type":"education","lineage":["https://openalex.org/I79884896"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yifeng Zhang","raw_affiliation_strings":["Department of Management Information Systems, University of Illinois at Springfield, Springfield, IL, USA","Department of Management Information Systems, University of Illinois at Springfield, Springfield, IL, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Information Systems, University of Illinois at Springfield, Springfield, IL, USA","institution_ids":["https://openalex.org/I79884896"]},{"raw_affiliation_string":"Department of Management Information Systems, University of Illinois at Springfield, Springfield, IL, USA#TAB#","institution_ids":["https://openalex.org/I79884896"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100456704","display_name":"Xiaoqing Li","orcid":"https://orcid.org/0000-0002-4223-0918"},"institutions":[{"id":"https://openalex.org/I79884896","display_name":"University of Illinois at Springfield","ror":"https://ror.org/0126qma51","country_code":"US","type":"education","lineage":["https://openalex.org/I79884896"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Xiaoqing Li","raw_affiliation_strings":["Department of Management Information Systems, University of Illinois at Springfield, Springfield, IL, USA","Department of Management Information Systems, University of Illinois at Springfield, Springfield, IL, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Information Systems, University of Illinois at Springfield, Springfield, IL, USA","institution_ids":["https://openalex.org/I79884896"]},{"raw_affiliation_string":"Department of Management Information Systems, University of Illinois at Springfield, Springfield, IL, USA#TAB#","institution_ids":["https://openalex.org/I79884896"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I79884896"],"apc_list":null,"apc_paid":null,"fwci":0.7049,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.6984676,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"10","issue":"4","first_page":"1","last_page":"23"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9651551246643066},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.9590849280357361},{"id":"https://openalex.org/keywords/betweenness-centrality","display_name":"Betweenness centrality","score":0.8976638317108154},{"id":"https://openalex.org/keywords/centrality","display_name":"Centrality","score":0.7958574295043945},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7067097425460815},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.6009895205497742},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.5380434989929199},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.46427056193351746},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.42560499906539917},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.41417232155799866},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3751662075519562},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.23885905742645264},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.1331612467765808},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.11287879943847656},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.10477885603904724},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09720522165298462},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.09184691309928894},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.07570639252662659}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9651551246643066},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.9590849280357361},{"id":"https://openalex.org/C117045392","wikidata":"https://www.wikidata.org/wiki/Q4899215","display_name":"Betweenness centrality","level":3,"score":0.8976638317108154},{"id":"https://openalex.org/C53811970","wikidata":"https://www.wikidata.org/wiki/Q5062194","display_name":"Centrality","level":2,"score":0.7958574295043945},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7067097425460815},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.6009895205497742},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.5380434989929199},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.46427056193351746},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.42560499906539917},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.41417232155799866},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3751662075519562},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23885905742645264},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.1331612467765808},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.11287879943847656},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.10477885603904724},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09720522165298462},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09184691309928894},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.07570639252662659},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijiit.2014100101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijiit.2014100101","pdf_url":null,"source":{"id":"https://openalex.org/S116626079","display_name":"International Journal of Intelligent Information Technologies","issn_l":"1548-3657","issn":["1548-3657","1548-3665"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Intelligent Information Technologies","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jiit00:v:10:y:2014:i:4:p:1-23","is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijiit.2014100101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W376630404","https://openalex.org/W1495750374","https://openalex.org/W1552732573","https://openalex.org/W1573308170","https://openalex.org/W1580287907","https://openalex.org/W1814023381","https://openalex.org/W1969543263","https://openalex.org/W1969702312","https://openalex.org/W1971526329","https://openalex.org/W1981734545","https://openalex.org/W1983976677","https://openalex.org/W1997745180","https://openalex.org/W2008620264","https://openalex.org/W2016822844","https://openalex.org/W2025218903","https://openalex.org/W2040993561","https://openalex.org/W2044798894","https://openalex.org/W2048312862","https://openalex.org/W2050669421","https://openalex.org/W2067548640","https://openalex.org/W2103432858","https://openalex.org/W2109469951","https://openalex.org/W2111995023","https://openalex.org/W2112090702","https://openalex.org/W2113889316","https://openalex.org/W2124532437","https://openalex.org/W2124637492","https://openalex.org/W2126197944","https://openalex.org/W2129692524","https://openalex.org/W2132431374","https://openalex.org/W2139599676","https://openalex.org/W2150375325","https://openalex.org/W2150436562","https://openalex.org/W2153363213","https://openalex.org/W2168772649","https://openalex.org/W2411012365","https://openalex.org/W2798057707","https://openalex.org/W4236554952","https://openalex.org/W4312512934"],"related_works":["https://openalex.org/W2187722173","https://openalex.org/W1973509935","https://openalex.org/W4389076551","https://openalex.org/W2097992793","https://openalex.org/W1969702312","https://openalex.org/W2107855069","https://openalex.org/W2611574733","https://openalex.org/W2241641394","https://openalex.org/W2140653560","https://openalex.org/W2348831795"],"abstract_inverted_index":{"Marketers":[0],"have":[1],"been":[2],"increasingly":[3],"turning":[4],"to":[5,21,26,64,99],"social":[6],"media":[7],"for":[8,48],"marketing":[9,19,32,53,81],"campaigns,":[10],"including":[11],"viral":[12,18,52,80],"marketing.":[13],"A":[14],"key":[15],"step":[16],"in":[17,24,56],"is":[20],"identify":[22],"influencers":[23],"order":[25],"maximize":[27],"the":[28,68,73,114,130],"reach":[29],"of":[30,79,103,113,129],"a":[31],"message.":[33],"Existing":[34],"research":[35],"shows":[36],"that":[37,82,110],"centrality":[38,105],"measures,":[39],"such":[40,87],"as":[41,88,123],"degree":[42],"and":[43,92,96],"betweenness,":[44],"are":[45,116,132],"effective":[46],"methods":[47],"influencer":[49],"identification.":[50],"However,":[51],"models":[54],"used":[55,97],"different":[57,84,89],"studies":[58],"vary":[59],"greatly,":[60],"making":[61],"it":[62,98],"difficult":[63],"compare":[65],"findings":[66],"across":[67],"studies.":[69],"In":[70],"this":[71],"paper,":[72],"authors":[74],"built":[75],"an":[76],"agent-based":[77],"framework":[78],"supports":[83],"experiment":[85],"settings,":[86],"network":[90],"structures":[91],"information":[93],"diffusion":[94],"modes,":[95],"study":[100],"relative":[101,111],"superiority":[102,112],"various":[104],"measures.":[106],"The":[107],"results":[108,131],"show":[109],"measures":[115],"affected":[117],"by":[118,125],"some":[119],"factors,":[120],"but":[121],"not":[122],"much":[124],"others.":[126],"Practical":[127],"implications":[128],"discussed.":[133]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2}],"updated_date":"2026-06-26T08:34:08.712188","created_date":"2025-10-10T00:00:00"}
